Tema 3 Vocabularios 3 1Look at the red words in the quiz and match Examen them with the following definitions 1 to view several episodes one after another 2 a piece of information you publish about yourself 3 information about an event which has just happened 4 TV shows planned to happen at a particular time 5 all the episodes of a TV series available together 6 information about what will happen in a TV e programme or film 7 to send out content on TV, radio or the internet 8 contents sent out from the internet as it is happening 9 being mentioned often online 10 a system for watching TV programmes after they have been broadcast 11 to post a message on Twitter 12 a company which provides TV programmes and movies on demand for a regular fee 2 Match the prefixes with the following meanings. De- ill- mis- over- re- un 1 badly or wrongly 2 too much or many 3 opposite or reverse 4 done again 3 Match the word to the definitions. advertising campaign/ billboard advertising/ brand awareness/ catchy slogan/ celebrity endorsement/ guerrilla marketing/ product placement/ target audience/ TV commercial/ word of mouth 1a large outdoor display to promote a service/ product 2 an organized plan of action to promote a product or service 3 a short or memorable phrase used in advertising 4 a famous person recommending a product/ service 5 a specific group that an advertisement is aimed at 6 advertisements broadcast during TV programmes 7 a spoken recommendation 8 attention-grabbing techniques to promote and sell products or services 9 advertising featured within movies and TV programmes 10 consumer recognition of a specific logo or image related to a particular company 4 Choose the correct option. 1 Reading________ before you watch a programme can make it less enjoyable. A live streams B breaking news C spoilers 2 The BBC stopped____ World War II. TV programmes during A broadcasting B binge-watching C tweeting 3 Some people check their friends' status_______ numerous times a day. A sets B updates C services 4 Do you _____ your opinions when watching breaking news. A live stream B binge-watch C tweet 5 If you work in the media, you need to keep an eye on what's____ on social media every day. A rending B tweeting C binge-watching 5____TV is convenient for people who lead busy lives. A Spoiler BCatch-up C Scheduled 5 PLUS Add two words to the second sentence so that it has the same meaning as the first. 1 Some people love watching one episode of a TV series after another. Some people love________ a TV series. 2 Some companies now allow you to watch videos without having to download them first. Some companies now provide an online________for videos. 3 Packages with several DVDs used to be a really popular thing to give as a present. DVD_____used to be a really popular thing to give as a present. 4 News that is happening in the moment is often not edited. ________is often not edited. 5 Watching TV shows that are on at a fixed time isn't as popular these days. Watching________ on TV isn't as popular these days. 6 Complete the sentences. Demystify----misjudge----overacting---untrue---reappeared 1 Never______the power of the press. 2 Reading breaking news often leads to people _____to a situation. 3 News organizations should be punished when they publish________stories. 4 Most people download music today, but recently record players have_____onthe market. 5 Scientific documentaries often try to _____________the secrets ot the universe. 7 Use the prefixes de-, dis-, ill-, mis-, re-, over-, unAppear—attribute—biased—honest---inform—information---mystify---publish---read---true We all know that fake news stories, either accidenta or deliberately, allow___________to be spread by_____or______people. They result in people being_______about world events. At the same time, articles that aim to____________the lies in fake news are constantly being written, so in a sense the content of the fake stories_________in another form. The problem is that even after a story has been proven to be__________it remains online. The question is should websites be made to remove false content so that others cannot______or should it stay online? 8 Use a word from A and a word from B to complete each sentence. A billboard/ brand/ catchy/celebrity/ target B advertising /audience/awareness/endorsements/ slogan 1It's difficult not to be distracted by_________along the roadside when you're driving. 2 Products are often really expensive due to ________________by athletes and actors. 3 Logos are very important in creating_________among consumers. 4 Teenagers are an important_____________for businesses that sell things like trainers or digital devices. 5 A _____________like 'You got it' on an advertisement helps people to remember the product. 9 PLUS Complete the sentences with one word from this unit 1 Guerrilla______often uses unusual techiniques to attract customers. 2 In one of the scenes of the film the star is driving a Porsche.Now that's an example of product____ 3 Advertising is an expensieve business but word of____is a cheap and an effective way to sell goods. 4 Viewers in the UK pay a licence fee so that the BBC doesn't show TV_____during broadcasts. 5 Advertising ______________which can include TVand radio adverts, need to be very creative to be successful. 10 Choose the correct options. Radio, TV and film production How much do vou know about the radio, TV and film production process? Take our quiz to find out! 1 A red light is switched on outside a radio booth to warn people that inside, a live broadcast I is on air/ off air. 2 Subtitles /Voice-overs are used in adverts and films, and often feature famous actors. 3 An action replay/A running commentary is a continuous description of an event as it happens. 4 If a film is dubbed /subtitled, you hear a translation of the dialogue and not the original dialogue. 5 In the UK, football tends to get more coverage/ autocue than other sports. 11 PLUS Complete the text with the words in the box. Sometimes you need to change the form of the word. There are two extra words you don't need to use. Autocue/comment/ cover/ dub/ off air/on air/replay/subtitle/voice-over A brief history of TV production techniques Action_____is something we take for granted in sports______these days. However, when it was first used in the UK during the 1966 World Cup, TV audiences were captivated by this technique, as it greatly enhanced the running_______of the match. In 1929, Parisian cinema-goers watched the first film with_____so that they could read the French Translation of the English dialogue. Then, in the 1930s, audiences in several countries watched the first______films, which allowed them to hear the dialogue in their own language. Since 1955, TV presenters have been using_____so that they can look directly at the camera while speaking without having to learn their lines____first. Grammatical 3 1 Match the examples. 1 Journalist may be ill-information. 2 You should always check information. 3 News sites don´t have to check facts. 4 Many people thought it must be true. 5 People had to watch the sunrise on screen. 6 How can we tell if a news story I true or not? 7 Does freedom of speech mean that you are allowed to stay what you want? 8 Fake news must not be ignored. A) Prohibition B) Permission C) ability D) obligation E) lack of respect F) advice G) possibility H) deduction 2 Rewrite the sentences, emplacing the underline verbs with a verb in the box which has a similar meaning. One sentence cannot be rewritten in the way. Be able to ---- can ---cannot--- don´t need to ----- had to---- might--- ought to 3 Choose the correct options, sometimes could be both. 1 We missed the TV programme but we could / were able to see it on catch-up TV later that evening. 2 She could/was able to read the newspaper when she was only six or seven years old. 3 He was allowed to/ may post a user-generated video on the site yesterday. 4 I can't/couldn't understand how to sign in to the streaming service until you showed me. 5 She could/succeeded in avoiding spoilers online until she had finished watching the box set. 6 May/Can I use your wifi, please? 4 Complete the dialogue. ´d better not --- I should ----Ought ---Should I ---- shouldn´t A My wifi isn´t working. What do you think_____do? B Try switching it off and on again. That_______to work. A I´ve tried that______call the wifi company? B You_____The phone calls cost one euro a minute! A Really? They____do that, that´s awful. 5 Complete the sentence. didn't need to---don't have to---- have to--- had to--- must--- mustn't--- needn't---needn't have--- need to 1 The catch-up service is free. You (...) pay to use it. 2 I signed up to a streaming service but I(…)done because my parents had already paid for it. 3 I(...) get virus protection for my computer - it's really important. 4 We (...) rush - the film doesn't start for another 30 minutes. 5 I(...) watch the last episode because my friend had already told me all about it. 6 You (..) share any spoilers on this site, it's one of the rules of use. 6 Use the word in brackets. 1 Maybe Sara has forgotten to check the source of that post. (could) Sara (...) to check the source of that post. 2 Possibly you have to log in first. (might) You (...). 3 I'm sure that wasn't the last episode! (can't) That (...) the last episode! 4 I think the actor is leaving the series. (may) The actor (...). 5 Perhaps the journalist is French-he has a Frend name. (could) The journalist (...)- he has a French name. 6 I'm sure that was an illegal download. (must) That (...). 7 Complete the sentences with the words or phrases. Allowed to---can---managed to----may not----mustn´t 1 Were passengers_________ go online during the night? (permission) 2 A good journalis_________ write about any news topic. (Present ability) 3 They_______________sell their products by word of mouth. (past ability) 4 Newspapers_________ publish a story without checking the facts first. (prohibition) 5 No, you___________ binge-watch that box set while we're out! (refuse permission) 8 PLUS Complete the second setence by replacing the bold words with the correct form of the words in the box. Add any other words necessary. Use each word once only Able/ allow/ could /manage/ might 1 We succeeded in filming the documentary in a day. We___________the documentary in a day. 2 Can I post the information online? Am__________the information online? 3 She can usually guess what is going to happen in films. She________________what is going to happen in films. 4 Hi, can we have your permission to take some photos? Hi,___________some photos? 5 They didn't manage to stream the film. They_____________the film. 9 Choose the correct options. 1 You_____hurry up! The film starts soon! A had B ought C should 2 I think they__________to show fewer adverts between programmes. A should B ought C must 3 Breaking news? We________better pay attention! A ought to B should C had 4 You________always believe user-generated content A mustn't B ought not C hadn't better t 10 Add two or three words to the second sentence so that it has the same meaning as the first 1 I'd advise you to watch more current affairs programmes. I think______________________________more current affairs programmes. 2 It's a good idea to switch the screen off now. We_______________________________the screen off now. 3 It's not a good idea to post a news story on social media without checking it first. You_____________post a news story on social media without checki it first. 4 Get to the studio on time! Don't be late! You__________________________to the studio late. 5 You should revise tonight or you'll fail your exam. You______________________________ revise tonight or you'll fail your exam 11Complete the text. Can´t have/ could/didin´t need/ have to/ managed to / must / musn´t / needn´t have Anyone______ access the website and you_______to be a member to post messages or contact others. Now, on social media giants like Twitter and Facebook, you _____ register to post material online. These websites have__________create a sense of community where members feel they_____________let a day go by without posting their news or reading the let news of the other community members. These websites_________ been wrong about insisting on registration. With currently almost 3 billion social media users worldwide, you_____admit, joining the online global community has become the norm! 12 Choose the correct options. The competition can/Could run for a couple of months, but we haven' t decided yet. One day, we may / must get all our news from social media He can't/ shouldn't go to the cinema very often because he doesn't even know who Dwayne Johnson is! It must/must have be extremely dangerous for journalists to report on disasters. Space junk can/might have damaged the satellite. They could have/ must have downloaded the film earlier, butT'm not sure if they did or not. 13 PLUS Read the dialogue and rewrite the bold words using modal verbs. Sometimes more than one answer is possible. I got your friend request on Facebook yesterday but I haven't had time to accept it yet. (1) It's impossible that you got a request from me, because I'm not on Facebook. But (2) I'm sure it was you. The profile photo looked exactly like you. Well (3) it's possible that it's just someone who looks like me. No, (4) it's impossible that someone looks like you and has the exact same name. Yes, that is strange Look, here's the photo. (5) It's definitely you! Let me see. Oh, that's my cousin Jorge! We're both named after our grandfather - and we look a lot alike 1 You________an invitation from me because I'm not on Facebook. 2 But it_________you. The profile photo looked exactly like you. 3 Well, it__________just be someone who looks like me. 4 No, it_______someone who looks like you and has the exact same name. 5 It_________you! 14 complete the sentences with the words. Aren´t allowed to/ can´t have / might not / needn´t have / ought to You___________check the facts before publishing the report. (advice) Children under the age of twelve___________see this film. (prohibition) They________ finished filming as the crew is still here. (deduction) Television as we know it today__________ might not exist in the future. (possibility) 5 We_________run here! The film doesn't start for another 20 minutes. (lack of obligation / necessity) 15 Complete the text with one word in each gap. The world of business is a very competitive place and companies_______only survive by promoting their products. Businesses__________to raise brand awareness to attract as many customers as possible. But how__________ they convince customers their goods are better than another company's when in fact, they're almost identical? Advertising laws mean they're not__________ to make false claims, so one way to attract customers is to offer them free gifts. All of us, at some point in our lives,____________ have chosen one product over another because it came with a 'freebie', right? But is there really such a thing as a free gift? Companies _________ to make money to stay in business. so, although they_______ not have charged you for the 'freebie', its cost is included in the price of the actual product that you bought. 16 Read the information about Jason. Complete the sentences about him with can, could, be able to. Use the negative form if necessary. Jason Age 5: He learnt to read Age 6: he learnt to ride a bike. Age 7: He learnt to swim. Age 11: He had to go to bed early every night. Now: He is a chef, but he hasn’t got a job. Next month: He is starting a course in French. 1. He …. ride a bike since he was six. 2. He ……. swim when he was seven. 3. He ……….. stay up late when he was eleven. 4. He …….. cook. 5. He ………. find a job for two months. 6. At the end of next month, he ………… say some simple sentences in French, but he ……….. speak French fluently. 17 Complete the sentences with can’t, must, may, might, could. 1.You’ve been designing web pages for years. You ………… be very good at it by now. 2. Is that your phone ringing? It …….. be mine, but I’m not sure. 3.That computer game ……… cost $3,000! There ………….. be a mistake. 4. Joanna spends a lot of time with Tom. She …………. like him a lot. 5. I’m sorry, but this injection ………. be painful. 6. Robert says he’s got tickets for the festival. He …….. have them already. No one can buy them until tomorrow. 18 You are gong on a school camping trip. Read the written instructions and complete the spoken instructions from your teacher. Use have to, must, mustn’t, don’t have to, needn’t. The bus leaves at 8.00 a.m. from the school car park. The school will provide all your food and camping equipment, but not backpacks or hiking boots. You will be expected to put up your own tent and to take part in the cooking for your group. Your teacher will tell you what to cook. On the trip, it is forbidden to light fires without a teacher’s permission. After 9.00 p.m. you must stay in the camp. 1. You . .... buy any food. 2. You …… bring your own backpack and boots. 3. You …….. light fires without a teacher’s permission. 4. You …….. do some of the cooking. 5. You ………….. decide what to cook. 6. You ……………. leave the camp at night. 19. Complete the sentences with should have, might have or must have and the correct form of the verbs. 1. I don’t like this T-shirt. I …………. the green one. It was a nicer colour. (buy) 2. My grandfather had eight brothers and sisters. Their house ……. very crowded as it was very small. (be) 3. Silvia’s late. Yes. She ……… the bus. Or maybe she’s walking here. (miss) 4. These photos of the city are great. The photographer …… them early in the morning because there aren’t many people in them. (take) 5. The lorry driver caused the accident. He …………. at the red light. (stop) 6. Why is this cake so dry? I don’t know. You ……. it in the oven for too long, or perhaps the oven was too hot. (leave) 20 Complete the sentences with the perfect forms of the correct modal verbs and the bold verbs. Decide if each sentence should be affirmative or negative. (sometimes more than one modal verb is correct.) 1. Some walkers got lost in the mountains on Saturday. They ................... a map, but they thought that they didn’t need one. (take) 2. I was very annoyed when I saw the same CD player as mine for sale for only $100! I ......... $150 on mine! (spend) 3. Jose has lost a lot of money form his internet bank account. Someone ................ into his computer (hack) 4. What’s the matter with Isabel? She looks very unhappy. I don’t know. She ...... her boyfriend, or she .... an argument with him (break up / have) 5. You ..... Silvia. Now she’s very upset. (laugh at) 6. I booked our train tickets over the phone. I had to phone three times! You ......... them on the internet. It’s much easier! (book) 21 Rewrite the sentences. Use had better or had better not. 1. You ought to report what you saw to the police. If you don’t, they won’t catch the thief. 2. I think we should arrest him for fraud before he tries to leave the country. 3. I shouldn’t watch any more television. I’ve got lots of homework. 4. You shouldn’t accuse her of stealing your bag until you know the facts. 22 Rewrite the sentences using the words below. 1. I advise you no to use your real name in a chartroom. You ........... 1. It’s obvious that those seats are ours. Those seats .... 3. The school has not given us permission to play video games during class. We .... 4. It’s not obligatory to study a foreign language. I .... 5. It’s possible that your computer has a virus. Your computer .... 23 Complete the sentences with the perfect form of a modal and the bold verbs. 1. I sent Matt an email about the concert tonight, but he’s not here. He ............... (see) my email. 2. We had the money so we ... (stay) another day at the festival, but we decided to come home. 3. They got lost in the mountains. They ............ (take) a map. 4. The storm was absolutely terrible. You .......... (be) very frightened in the plane. 5. I ......... (send) Jessica Tom’s address because she already had it. 1. can’t have seen 2. could have stayed 3. should have taken / ought to have taken 4. must have been 5. needn’t have sent
