FOMLA Awards Entry Template Open for Entries: Thursday 12 May Early Discount Deadline: Thursday 9 June ($330) Standard Entry Deadline: Thursday 7 July ($415) Entry Guidelines • • • • Extended Deadline: Thursday 28 July ($465) Shortlist Announcement: Thursday 22 September • • • • Award Ceremony: Thursday 3 November This template is designed to ensure you have all the relevant information to prepare your entries. You must register and create your submissions on the entry site: https://festivalofmedialatam. awardsplatform.com/ To qualify for entry, a significant amount of the campaign must have run between 1 June 2021 and 31 July 2022 and should have been implemented locally, regionally within the LatAm region. You will be asked to enter a written entry and have the option to include 2 images. Only if you are shortlisted, you will be asked to provide a 2-minute case film that will be used during the final round of judging and an optional 30-second video, which will be used at the award ceremony if you win a Gold trophy. If you are concerned that you will be unable to provide a case study video, please contact the team to discuss possible alternative solutions for shortlisted entries. Please note: no agency names are to be included in the written entry copy. Campaigns may be entered in more than one category, but it is advised to adjust your written entry to the category criteria as judges will be looking for different information in each category. All campaigns must be entered in English. Information in the entry form and its creative will remain confidential until the end of the first judging round. C Squared Networks Ltd. reserves the right to reproduce submitted material and summaries of entries for its other events and publications unless we receive prior notification. What Other Information Can I Find In This Pack? • • • Written entry template How to upload supporting images and in what format? Uploading videos – if shortlisted © C Squared Networks Ltd. Address: Festival of Media, 1st Floor, Business Design Centre, 52 Upper Street, London, N1 0QH Company Number: 8391925 I VAT REG NO: GB 158 9727 52 I Registered in England & Wales E: [email protected] Entry Details Entry Title This is the name given to the entry for a certain campaign that was launched or aired. In the case of the entry being shortlisted this is the title used in publication. The entry title should be the same over different categories for the same campaign. Entering Category The category you would like to enter your work into. Once one entry is completed, you will be able to clone the same entry in different categories. Type of company e.g. advertiser, media agency, media owner, etc. Entering country The entering country is based on the location of the entrant company. In case of the entry being shortlisted, this is the country being named on the shortlist. Brand e.g Dove Brand Owner e.g Unilever Industry Sector e.g FMCG Secondary Contact (email address) Note: We will be contacting this person if we are unable to make contact with the person who originally submitted the entry Implementation and End Date To be eligible, a significant amount of the campaign must have run between 1 June 2021 and 31 July 2022. There is one exception to the rule: The Effectiveness Award has a longer eligibility period and allow welcomes campaigns that ran between 1 June 2020 and 31 July 2022 eligible for entry. © C Squared Networks Ltd. Address: Festival of Media, 1st Floor, Business Design Centre, 52 Upper Street, London, N1 0QH Company Number: 8391925 I VAT REG NO: GB 158 9727 52 I Registered in England & Wales E: [email protected] Regions / Countries where the campaign ran e.g Brazil, Chile, Colombia, Bolivia Client Details Client Name Note: You must get permission from your client to enter the FOMLA Awards. We will only contact them if there are discrepencies with your entry. Client Job Title Client Email Address Credits Lead Media Agency (Optional) The agency who has been the media lead for the campaign (this agency will be awarded grand prix points for Agency Network of the Year). They’ll be listed under “Other Credits” on the shortlist if different from entrant company. Note: Just list the agency, no individual credits Media Owner (optional) Please list the media owner if you worked with a dedicated partner on this campaign. Other Credits (optional) Please list any other companies that have been involved in the campaign. They’ll be listed under “Other Credits” on the shortlist if different from entrant company. © C Squared Networks Ltd. Address: Festival of Media, 1st Floor, Business Design Centre, 52 Upper Street, London, N1 0QH Company Number: 8391925 I VAT REG NO: GB 158 9727 52 I Registered in England & Wales E: [email protected] Written Submission Please share the details of your campaign activity as indicated below. Please note: do not mention your agency or credited agency names Objectives (max 50 words) Please state your objectives for the campaign. This section is not scored by the judges. Insights (max 250 words) The marketing challenge, brand insight and consumer insight. Strategy (max 300 words) The idea and the strategy that you formulated. Execution (max 250 words) The communication and activation / delivery of the campaign. Results (max 250 words) The achievements of your campaign and the results it had for the client. (The Effectiveness Award allows for 350 words max) Budget What was the media budget for this campaign? State the budget in $ USD © C Squared Networks Ltd. Address: Festival of Media, 1st Floor, Business Design Centre, 52 Upper Street, London, N1 0QH Company Number: 8391925 I VAT REG NO: GB 158 9727 52 I Registered in England & Wales E: [email protected] Uploading Your Supporting Materials Images You can upload 2 images of the campaign in action to support your entry. • Upload JPEG, png or jpg files. Maximum file size is 10MB per image. • The images may be a screen shot from a video or web activity, copy of a press/outdoor advertisement, image of an event in progress, image of an ambient advertisement, etc. • Note: the images do not need to be a mood board but should support the entry. • All creative submissions should not include entering company names or any contributing creative companies. • Please upload a high-res version of your company logo in the third option. This will be used for the awards show graphics in case of being shortlisted. Case Study Film This is only for entrants who are shortlisted. We understand that due to the recovery from COVID-19 many entrants are experiencing budget cuts and if they are shortlisted, might be unable to provide a case study video. If you cannot supply a video, please contact the team to discuss possible alternative solutions for shortlisted entries. Otherwise, you will be required to submit a case study film (2 minutes max) to be shown during the final round of judging, plus an optional 30-45 second film (to be used at award ceremony if you win) by Friday 14 October 2022. The shortlist announcement will be on the Thursday 22 September. All entrants will be contacted and updated on the status of their entries. Case study films will need to be provided by Friday 14 October. Case Study Film (2 minutes max) • This is important because it will be the main element used in the final round of judging. Entries for which no reel is provided will not be disqualified but may be at a disadvantage in the final judging. •The 2-minute film should be a summary of the campaign, including some key images/video and explanation of the insight, strategy, execution and results. •Please note the film must work as a stand-alone piece as the jury may not refer back to the written submission. 30 – 45 Second film (optional) • This will be used at the awards ceremony should your shortlisted entry win a trophy. Video Specifications •HD (720p or 1080p), mp4, file size no larger than 250MB. Maximum length: 2 minutes. For second optional film, the length should be: 30-45 Seconds. • Your videos must be in English or with English subtitles. •Please ensure high quality files are submitted or you will be asked to resubmit material. •Please name the file and the subject with the title of your entry and indicate the category/categories. •Deadline: Friday 14 October 2022 •Entries without a case video may be at a disadvantage. © C Squared Networks Ltd. Address: Festival of Media, 1st Floor, Business Design Centre, 52 Upper Street, London, N1 0QH Company Number: 8391925 I VAT REG NO: GB 158 9727 52 I Registered in England & Wales E: [email protected]
