Soulja’s 2023 Testing Strategy - TikTok Let’s begin… I’ll keep this short and sweet, it's much more simple than people think It’s mainly what signals are picked up, when decisions are made. I let each campaign spend $25 then evaluate (optimize and scale) DO NOT let the campaign run endlessly, ads are a full time job - Pay attention!! To optimize, I kill ad groups that have no sales. If campaigns are doing well after $25, take note of best performing creatives and make spin offs for scaling campaigns (scaling on youtube and discord PDF’s). Feel free to scale the campaign as is! Just in increments of at least 2 hours from last budget increase to stabilize within the bidding system Worst case scenario campaigns don’t have sales at $25 spend and you go back to the drawing board with product research/offer Please watch the video for the best results/in depth! https://www.youtube.com/watch?v=7Szt63n5s2M&fea ture=youtu.be&ab_channel=Soulja ● ● ● ● ● ● ● ● Campaign 1 - CBO $50 Pixel set to Complete Purchase Manual Placements - TikTok All Advanced settings turned off ACO off Locations - USA & Canada Ages 18-55+ 4 Ad groups total each with unique creative ● ● ● ● Campaign 2 - CBO $50 Pixel set to Complete Purchase Manual Placements - TikTok All Advanced settings turned off ● ● ● ● ACO off Locations - USA, CA, UK, NZ, AU Ages 18-55+ 4 Ad groups total each with unique creative
