empresas que triunfan involucrando a las personas

EMPRESAS QUE
TRIUNFAN
INVOLUCRANDO A LAS
PERSONAS
Prof. Manuel Velilla
Noviembre 2009
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UN PARADIGMA CUESTIONADO
La maximización de la rentabilidad del accionista
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Una gestión de corto plazo
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Despidos
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Manipulaciones contables
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Escándalos
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UNA REALIDAD INCOMPRENSIBLE
En la última década :
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Los sueldos de los CEO se multiplicaron casi x 7
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Los beneficios de las compañías x 2
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Los salarios de los trabajadores x 1,37
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La inflación x 1,32
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NOS PUEDE EXTRAÑAR QUE LAS
COMPAÑIAS NORTEAMERICANAS PIERDAN:
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La mitad de sus clientes en 5 años
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La mitad de sus empleados en 4 años
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La mitad de sus inversores en 1 año
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OTRO PARADIGMA ES POSIBLE
Empresas exitosas, algunas en sectores en declive, gestionan con
otros parámetros.
Algunos ejemplos:
• Medtronic
• Southwest Airlines
• Men’s Wearhouse
• TDIndustries
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ALGUNOS RASGOS COMUNES
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Una misión operativa interna y externa
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Dar sentido al trabajo de las personas
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Entender que la persona es capaz de mejorar profesional y
humanamente
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Tratar a los empleados al menos como se pretende tratar a los
clientes
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La noción extendida de “ the servant leader”
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Al contratar fijarse más en los rasgos personales que en el
curriculum
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PARAMETROS QUE DETERMINAN LA
SALUD DE UNA ORGANIZACION
EFICACIA:
Logro de resultados económicos
ATRACTIVIDAD:
Grado de satisfacción de empleados y directivos
UNIDAD:
Grado de identificación de los empleados y
directivos con los objetivos de la organización
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DESARROLLO DE LA UNIDAD: UNA
EXPLICACIÓN
REACCIÓN: RESULTADOS OBTENIDOS
RELACIÓN ESTRUCTURAL
AGENTE
ACTIVO
AGENTE
REACTIVO
Desarrollo de confianza =
identificación =
unidad
ACCIÓN: RESULTADOS DESEADOS
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The Men's Wearhouse is committed to providing value to all of its
stakeholders. We know that, in fulfilling this commitment, our
employees are the primary determinant of success or failure.
That's why, over the last quarter century, we've been participating
in an experiment--searching for ways to motivate, support, and
inspire the best from each member of our corporate community.
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Common Threads will focus on ideas about building community
within companies and organizations...creating workplaces of trust,
achievement, compassion, inspiration, celebration, and financial
security.
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Misión
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Contribuir al bienestar del hombre aplicando la ingeniería
biomédica a la investigación, el diseño, la fabricación y la venta de
instrumentos o dispositivos para aliviar el dolor, restaurar la salud
y prolongar la vida.
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Encauzar nuestro crecimiento hacia las especialidades de la
ingeniería biomédica donde podamos ofrecer más fuerza y mayor
capacidad; reunir personal y recursos para perfeccionar estas
especialidades; capitalizar continuamente nuestra experiencia en
este campo mediante la enseñanza y la asimilación de
conocimientos; y evitar la participación en áreas en las que no
podamos ofrecer contribuciones exclusivas y valiosas.
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Esforzarnos todo lo posible para alcanzar la máxima fiabilidad y
calidad en nuestros productos; llegar a marcar la pauta en nuestro
ramo y ser reconocidos como una empresa que ofrece dedicación,
honestidad, integridad y servicio.
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Lograr una rentabilidad adecuada para las operaciones actuales,
de modo que podamos cumplir con nuestras obligaciones
financieras, mantener nuestro crecimiento y alcanzar nuestros
objetivos.
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Reconocer el valor individual de nuestros empleados ofreciéndoles
un ambiente de trabajo que promueva la satisfacción personal en el
cumplimiento de sus deberes y que proporcione seguridad,
oportunidades de progreso y medios para participar en los triunfos
de la empresa.
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Contribuir como empresa al bienestar de la comunidad.
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The Mission of Southwest Airlines
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The mission of Southwest Airlines is dedication to the highest
quality of Customer Service delivered with a sense of warmth,
friendliness, individual pride, and Company Spirit.
To Our Employees
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We are committed to provide our Employees a stable work
environment with equal opportunity for learning and personal
growth. Creativity and innovation are encouraged for improving
the effectiveness of Southwest Airlines. Above all, Employees
will be provided the same concern, respect, and caring attitude
within the organization that they are expected to share
externally with every Southwest Customer.
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RASGOS COMUNES: EFICACIA
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Eficiencia operativa
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Consistente aplicación de un modelo de negocio
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Coherencia interna (saber qué hacer y saber qué no hacer )
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“Reinforcing activities”
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RASGOS COMUNES: ATRACTIVIDAD
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Posibilidades de aprendizaje
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Adquisición de capacidades y competencias
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Programas de formación intensiva
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Desarrollo de carreras profesionales
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CONSECUENCIAS DE LA UNIDAD
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Lealtad de los empleados
• Costes de reclutamiento y formación
• Generación de conocimientos y experiencia
• Compartir el conocimiento con la empresa
• Capacidad de identificar a otros
• Aplicación de la Regla de Oro
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CONSECUENCIAS DE LA UNIDAD
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Lealtad de los clientes
• Costes de adquisición y retención
• Ejemplo de John Deere
• Resortes para superar las crisis
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DESARROLLO DE LA UNIDAD: POLITICAS
INSTITUCIONALES
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Fulfillment at Work - Job satisfaction -- everyone wants to have it.
So how does Men's Wearhouse help its employees find it? It all
starts with trust and respect.
Servant Leadership - Servant Leadership forms the foundation of
our company's management practices.
Balancing Work and Family Life - See how Men's Wearhouse
encourages employees to balance the worlds inside and outside of
the workplace.
Honoring Our Commitments - Every business makes commitments.
Find out how we work toward meeting ours.
Balancing Corporate and Employee Interests - One of greatest
challenges is trying to balance our humanism with the realworld
need to make a profit and continue our company growth. Men's
Wearhouse believes we can have your cake and eat it too!
The Value of Emotional Intelligence - In our store teams, the energy
we put into increasing Emotional Intelligence is returned many
times over. Here's why.
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DESARROLLO DE LA UNIDAD: POLITICAS
INSTITUCIONALES
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Creating Fearless and Energized Workplaces - Find out how a
fearless workplace helps draw forth enthusiasm, creativity and a
sense of ownership within employee teams.
Having Fun at Work with Friends - A workplace filled with fun
amongst friends is GOOD for business. Find out why.
Hire the Person - Not the Resume - When we talk with potential
new hires, we look for character and personality traits that will
contribute positively to our culture. Those don't show up on
resumes.
Employees Are Customers Too - When our parents first taught
us this rule, little did we know we were being given the key to
future success in business
Celebrate Individual and Team Success - We recognize that
individual and team excellence are interrelated -- they support
each other. That's why we celebrate both individual and team
achievements.
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DESARROLLO DE LA UNIDAD: POLITICAS
INSTITUCIONALES
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Don't Be Afraid of Mistakes - You can tell a lot about a company by observing
the way they handle mistakes. At Men's Wearhouse, we focus on the learning
opportunities that mistakes provide. We like to say that we celebrate our
successes and our failures.
Promote from Within - Skills and experience at a job are only part of the
picture. When picking our leaders, we look for people who care about others,
take the time to listen and show enthusiasm when working towards team and
individual goals. That's why we promote people we already know.
What You Think Equals What You Get, So Be Optimistic! - In our Men's
Wearhouse training meetings, we remind ourselves of our highest values and
goals. Knowing that our thoughts drive our actions, we aim to keep our
thinking positive -- for it's amazing what a little optimism can do!
Take Advantage of People's Strengths - Normally companies try to fit the
person to the job. But people have different strengths. We try to let our people
showcase them.
Look For Win-Win Opportunities - It takes creativity and some out-of-the-box
thinking, but it's well worth it. We look for ways to have all parties involved in a
situation "win".
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Equilibrando Familia y Trabajo
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Flexible scheduling from week to week, designed to accommodate
doctor appointments, anniversaries, children's sports and school
plays or other important events.
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Day care centers in our Corporate Offices/Distribution Center in
Houston, TX and our Executive Offices in Fremont, CA. We've
noticed that employees' eyes and morale brighten when they see
the children out on their "buggy rides" or hear their voices in the
hallways. And, of course, their parents appreciate the chance to
spend extra time each day with them.
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Job switching and redesign to accommodate changing needs like
having children, taking care of an older relative or simply wanting to
spend less time in remote locations or at work. Telecommuting has
been implemented with certain office-based employees, and each
individual's skills and job requirements are considered when looking
at job design alternatives.
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Equilibrando Familia y Trabajo
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3-week Sabbatical Leaves awarded after every five years of fulltime service to encourage employees to take an extended break
away from work. When combined with their 3-4 week annual
vacation leave, each person can actualize dreams of travel and
adventure, spend quality time with their children or significant other,
pursue special projects or simply rediscover the meaning of life
away from the workplace.
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Specialized Training focused on goal setting, personal
organization, communications skills, stress management and
relationship building. All of these topics benefit the whole person,
affecting their success at home as well as at work. And our trainers
take the time to emphasize ways in which these skills can be
applied in their family relationships.
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Equilibrando Familia y Trabajo
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Corporate family events such as summer picnics and Holiday
season parties that provide an opportunity not only to play together
with our family members but also to honor and thank spouses and
significant others for supporting our employees during the stressful
periods of the retail industry.
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Wellness Program that includes a corporate Wellness Director who
assists employees in designing an appropriate exercise program
and monitors their progress. Wellness information is presented in
our corporate newsletter, and reduced prices on nutrition, family
health and exercise books are available through our discounted
corporate book store. Wellness has a substantial impact on the
quality of life and self-esteem of our employees, providing more
energy to succeed inside and outside the workplace.
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Equilibrando Familia y Trabajo
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Educational expense reimbursement for employees so they can
take classes and workshops for personal interest or degree
programs.
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Corporate Counselor available by phone to assist employees in
dealing with personal and family relationships and situations. This
confidential assistance is not connected with our health insurance,
and many employees have overcome emotional and mental
frustration through the guidance of our Ph.D. psychologist.
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Family friendly hiring policy where we encourage family members
of current employees to join the Men's Wearhouse team. We have
found that the practice of hiring family members and friends of our
employees makes good business sense. It also benefits those
families by giving them opportunities to share experiences together
while at work.
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Equilibrando Familia y Trabajo
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Annual "Aloha" awards given to our outstanding employees to
honor their service and sales performance on both an individual and
team basis. Aloha awards provide a one-week all expenses paid
vacation to Europe, the Caribbean or Hawaii for the employee and
their spouse or significant other.
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Sick time donations from one employee to another that inspires a
corporate "extended family" attitude. When someone has an
extended absence due to personal illness or maternity leave, their
team members can donate unused sick leave for up to eight weeks
in any twelve-month period.
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Equilibrando Familia y Trabajo
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Financial assistance to help with unexpected expenses that have
impacted our employees and their families. The company provides
interest-free loans that are repaid through payroll deductions. And
the Willie Lopez Emergency Assistance Fund -- funded and
administered separately by employees -- provides a financial safety
net of up to $10,000 in any one year for employees faced with a
financial crisis. Grants are made by an employee committee and
have helped employees overcome a wide variety of emergency
expenses so they could get back on their feet and resume their
lives.
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Equilibrando Familia y Trabajo
As you can see, our company uses a variety of methods to support
employees in their personal lives outside of work. And yet we never
forget that the culture inside the workplace -- based on values and
principles that honor and respect individuals and their need to grow and
succeed -- strongly influences each member of our corporate tribe. A
person's quality of life at work and at home affect each other. That's
why we take our relationships at work personally.
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A TÍTULO DE RESUMEN
El negocio hay que llevarlo para obtener un beneficio...o se
morirá...
...Pero cuando alguien intenta llevar un negocio solo para hacer
beneficio... también se morirá, ya que carece de una razón para
seguir existiendo.
Henry Ford
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