OLGA LUCIA VILLEGAS

OLGA LUCIA
VILLEGAS
PRESIDENT, LATIN AMERICA
As President of Leo Burnett Colombia & Latin America,
Olga Lucia Villegas (“Luchis”) is responsible for
tremendous growth, new business and a great climate
of creativity.
“Her relentless focus on building the Leo Burnett brand
through an unwavering focus on our people and our
creative product will well serve the needs and growth
of Leo Burnett in Latin America,” said Tom Bernardin,
Leo Burnett Worldwide Chairman and CEO.
Luchis most recently served as the Managing Director for Leo Burnett Colombia, the secondlargest Leo Burnett office in Latin America. Under her leadership, Leo Burnett Colombia has grown
significantly. New business accounts from strong local brands such as Davavienda, Alpina and
Seguros Bolivar, as well as international brands such as Carrefour, Coca-Cola, DirecTV, Moviestar
and Chrysler, were added to Leo Burnett’s roster. Also during her time as Managing Director,
Leo Burnett Colombia was named the Most Creative Agency for each of the last three years and
was awarded a Gold Lion in radio at Cannes this year.
Luchis is a 20-year veteran of Leo Burnett Colombia and started her career at Leo Burnett as a
publicist in 1990.
“As Leo Burnett always said “This is a business about people,” I am deeply convinced of this,
especially for a region that has always characterized itself for its talent. The most important thing for
me is to ensure that we have the right people in the right places to reach our creative and business
goals and dreams,” said Villegas.
Luchis attended the University of Jorge Tadeo Lozano in Bogota, graduating with a bachelor’s in
Fitness and Publishing. She later earned a postgraduate degree in marketing.
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