Learning activity 1. Internal communication of the company Infographic Elisa Vázquez Gómez Communication in the company Communication in the company is a form of spoken or written interaction that is carried out by the company's workers with the aim of transmitting information, either internally between staff and departments, or from the company to the outside. The elements of public relations in a company. The values of human resources within companies Human resources values in a company must be established to guarantee the fulfillment of goals and base the decisions made. Some of these values are objectivity, respect, communication and training. Human resources are unique, persistent, influence company culture, require knowledge, play a specific role, have autonomy and can adapt. In an organization, human resources are the most valuable thing, we dream big, we think like owners, we get involved in the business and deliver results, and we grow by meritocracy They refer to the management of the image and reputation of a company or entity through various means and strategies. Key elements of public relations include effective communication, crisis management, and building lasting relationships with relevant audiences Types of internal communication in the company We can distinguish between at least two types of internal communication: Informal: it is the one that occurs spontaneously, without there being any channels enabled for it. For example, two people in the company coordinate through an out-of-office conversation. Formal: it is that which is produced through channels enabled for this purpose, in the time and manner defined by the company. Strategies that are used for a good company-employee relationship