Empathy Map Project: Water Purifier What does he think and feel? He would feel like a good human being. Makes you be part of a community, creeate stronger bonds with your neighbors. The good feeling of polluting less. What does he hear? What does he see? The good experience of other colonies/communities that have used it. He sees advertisements in the television. He sees in store advertising. Website with information. He sees that his neighbor has the purifier. TV news which says about the future advantages of having a water purifier. The users can earn money in a long term. What does he say and do? He lives in a community where people spend a lot of money on water. He cares about the environment. He does not know how to install a purifier. He works a lot and does not have time to install it. Pain Expensive It can be difficult to install Requires a lot of maintenance Gain Eco-friendly, not more bottled water Inmediate and constant water supply Stop contributing to the explotion of water supplies
