Company Analysis Walmart SWOT Analysis Created by Pamela Matarrita Garcia WALMART SWOT ANALYSIS STRENGTHS Internal Strategic Factors S O OPPORTUNITIES External Strategic Factors - Expansion to other markets - Strategic Alliance - Enhancing human resource practices - Improving quality standars - Brand recognition. - Global expansion - Human Resource Management - Strong market power over suppliers and competitors SWOT ANALYSIS THREATS WEAKNESSES Internal Strategic Factors - Employee treatment and working conditions - Large span of control - Thin profit margins - Imitation External strategic Factors W T - Fake craft beer controversy - A primary target of competition - Economic uncertainty - Political and legal issues PRODUCT Retail | Money Services | Health Services | Pet Services | Product Services | Registry Services | Auto Services | Business Services 4Ps of Walmart PRICES Walmart provides the product at low and reasonable prices which is accessible to many people throughout the world. PROMOTION Walmart’s pricing techniques, such as “Everyday low prices” and “Value of the Day,” improve sales turnover. PLACES Walmart runs more than 10,020 retail locations in 28 countries under 60 different banners.
