Today we are living in a digital age, everything is connected by

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PC 934 ANX1
Campos OBLIGATORIOS / NAHITAEZ bete beharreko eremuak
AÑO / URTEA (20xx): 2015
Trabajo Fin de Grado (TFG) / Gradu Amaierako Lana (GAL)
☐
Trabajo Fin de Máster (TFM) / Master Amaierako Lana ( MAL) ☐
Título del TFG/TFM / GAL/MALaren izenburua: Plan de Marketing de la Fundación Dédalo
Autor (Apellidos, Nombre) / Egilea (Deiturak, izena): Javier Zardoya Santos
Director / Zuzendaria: Margarita Elorz Domezain
UPNA / NUP ☐
Otro (Indicar) / Beste bat (Jarri)
Codirector, si existe / Zuzendarikidea, halakorik badago
UPNA / NUP ☐
Otro (Indicar) / Beste bat (Jarri)
Abstract (Resumen de 100-250 palabras)/ Abstract (Laburpena 100-250 hitzetan)
Today we are living in a digital age, everything is connected by internet and our quality of life
has increased, and also our digital needs have increased. Many companies have emerged from
these requirements and a whole world of new markets has been set up few years ago.
Inglés
Ingelesa
Fundación Dédalo is one of this companies, and with the feature of being a non-profit
company, has achieved a position of market leader, giving service to companies and citizens,
that is to say, to the community of Navarra in general.
In this work, what we are trying to do is reach segments of the population that we have not
reached yet. And our way of doing that is developing new services in order to call the attention
of our clients.
Materias o Palabras Clave (máximo 5) / Gaiak edo hitz gakoak (gehienez 5)
Tic
Foundation
Information Society
Marketing plan
Non-profit company
Campos OPTATIVOS / AUKERAKO eremuak
Castellano
Gaztelania
Abstract (Resumen de 100-250 palabras) / Abstract (Laburpena 100-250 hitzetan)
Materias o Palabras Clave (máximo 5) / Gaiak edo hitz gakoak (gehienez 5)
PC 934 ANX1
Rev 00 – 18/03/2015
pág /or.1
DESCRIPCIÓN BIBLIOGRÁFICA DEL TRABAJO
FIN DE ESTUDIOS
IKASKETEN AMAIERAKO LANARI BURUZKO
BIBLIOGRAFIAREN DESKRIBAPENA
PC 934 ANX1
Euskera
Euskara
Abstract (Resumen de 100-250 palabras) / / Abstract (Laburpena 100-250 hitzetan)
Materias o Palabras Clave (máximo 5) / Gaiak edo hitz gakoak (gehienez 5)
Otro Idioma
Beste hizk. bat
Abstract (Resumen de 100-250 palabras) / / Abstract (Laburpena 100-250 hitzetan)
Materias o Palabras Clave (máximo 5) / Gaiak edo hitz gakoak (gehienez 5)
PC 934 ANX1
Rev 00 – 18/03/2015
pág /or.2