Context & Strategy Analysis
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ISO 9001:2015 QMS
Strategy Ref.
Situation being analyzed:
Date Raised:
Use this template to help determine internal issues relevant to your organisation's purpose and strategic direction that may affect its ability to achieve the
intended result(s) of its QMS. This information should be retained as a strategy or tactical planning document to underpin your organization’s policies and to
provide a road map to achieve future goals.
Note 1: Issues can include positive/negative factors or conditions for consideration.
Note 2: Understanding the internal context considers values, culture, knowledge and performance of the organization.
The Organization
Applicable
Why:
Purpose/intended result
What:
Products and services
Not Applicable
List Requirements
Short term
When:
Long term
International
National
Where:
Regional
Local
Document Ref:
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Context & Strategy Analysis
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ISO 9001:2015 QMS
The Organization
Applicable
Not Applicable
List Requirements
Employees
Shareholders
For Whom: (Internal)
Owners
Board of Directors
Customers
Suppliers
For Whom: (External)
Community
ISO
Regulators
Where are we going?
How will we get there?
How: (Strategic direction)
What is the timeline?
What does arrival look like?
What are the milestones?
Document Ref:
Page 2 of 3
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Context & Strategy Analysis
ISO 9001:2015 QMS
Conclusions
Recommendations
Document Ref:
Page 3 of 3
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