Facebook Business Page Evaluation
Good example:
For the good page, I choose the KFC Facebook business page:
The first thing I liked about it id their profile picture, it´s very representative and
recognizable and an extra is that they always keep Colonel Sanders but give him different
styles and make him funny:
Another great thing about this page is its cover photo and that it changes according to their
profile picture, but they all are striking:
As I learned in the material of this week engaging resource is having a pinned post at the
top of your page, KFC has it too:
Also, all their posts use pretty creative and striking photos and videos, and they all have
similar color palettes too:
A not very common practice that they implement is releasing special products that don’t fit
into their market, for example thus they sell only fast food they released this pillow that
even is not what they usually sell involved their products into a pretty creative product:
Something I would improve on their page is trying to create a deeper connection with their
customers by answering the comments of their customers because I saw they never do it:
Bad example:
For the bad page, I choose one from a cafe in my city, this café is called “Caferencia”, I
choose it because it’s pretty simple and I think it needs more elements:
One thing I liked about their page is the buttons to send them a message to receive
information about their café and their products because they have pre-established
messages so its easier to obtain information :
On the other hand, the first I didn’t like about is their cover photo, because is not related to
their business, I would recommend they change it for one about their cafe, maybe one with
a promotion or their logo:
Another thing I didn’t like and I would improve is adding information about their business I
would add a brief description and their address and phone number in this part:
Another thing they would improve is their posts, they need more creativity and production,
for example, I don’t like this post because the photo is not striking:
Other practices they should integrate to their page are adding a pinned post, it could be
maybe their menu or pictures of their products, also they need to connect with their
customers maybe by implementing activities or contests, and they could use the paid
promotion that Facebook has to reach more customers.
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