Sales
Funnel
Checklist
MILES BECKLER
Copyright 2021 Miles Beckler
- Do Not Distribute www.MilesBeckler.com
CONTENTS
Decide on your “Big Idea.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Build your lead magnet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Create a lead magnet delivery page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Build your OTO product in your shopping cart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Create your OTO Sales page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Set up your course delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Create your Bumps and upsells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Set up your autoresponder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Build your opt-in page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Test everything! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
BUILDING YOUR
LEAD MAGNET
1
Decide on your “BIG IDEA.”
Your audience is actively searching
for solutions to problems. To create
a high converting funnel you need to
understand what it is that your audience
needs and wants.
2
Copyright 2021 Miles Beckler Do Not Distribute
Build your LEAD MAGNET
Create something that is fast and
easy to produce, builds trust with your
audience, and can be delivered from a
reliable location.
www.MilesBeckler.com
2
3
Create a LEAD MAGNET DELIVERY PAGE
Keep this simple. Deliver on your promise before attempting
to present additional product offers. The first few lines of
this page should be devoted to information regarding the
delivery of their item.
Copyright 2021 Miles Beckler Do Not Distribute
www.MilesBeckler.com
3
BUILDING YOUR
SECONDARY
PRODUCTS
4
Build your OTO PRODUCT
in your shopping cart
The one-time offer (OTO) is a one-time
offer that is usually discounted 60 to
90%. In order to make an impulse buy,
the product needs to be a screaming
deal!
5
Create your OTO SALES PAGE
This will be the most valuable page of your
funnel. This page essentially functions as a
salesperson. If this page does not sell what
your audience already wants you will NOT
make money.
Copyright 2021 Miles Beckler Do Not Distribute
www.MilesBeckler.com
5
Set up your COURSE DELIVERY
Appearance can be everything. Make sure
you’re presenting your product professionally
so their after-purchase experience meets
or exceeds expectations. This can be the
difference in whether or not they buy from
you again.
7
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6
Create your BUMPS & UPSELLS
An optional step, but if you have products
you’ve sold in the past that you can repurpose
here, then creating bumps and upsell offers
can increase revenue per order.
www.MilesBeckler.com
6
8
Set up your AUTORESPONDER
Create a follow-up email sequence that
assists your subscriber in accomplishing
their desired outcome.
Copyright 2021 Miles Beckler Do Not Distribute
www.MilesBeckler.com
7
PUTTING
THE PIECES
TOGETHER
9
Build your OPT-IN PAGE
I try to keep it as simple and clean
looking as possible, so people
can easily navigate through the
information without getting lost or
overwhelmed by too much text.
10
Test EVERYTHING!
I don’t think I’ve ever launched a funnel
without a single hiccup. Test everything by
going through the process exactly as your
visitors would. If you find an issue, correct it
and then test again. Repeat the process until
you can navigate through the entire funnel
without any issues.
Copyright 2021 Miles Beckler Do Not Distribute
www.MilesBeckler.com
9
Copyright 2021 Miles Beckler
- Do Not Distribute www.MilesBeckler.com
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