Sales Funnel Checklist MILES BECKLER Copyright 2021 Miles Beckler - Do Not Distribute www.MilesBeckler.com CONTENTS Decide on your “Big Idea.” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Build your lead magnet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Create a lead magnet delivery page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Build your OTO product in your shopping cart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Create your OTO Sales page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Set up your course delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Create your Bumps and upsells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Set up your autoresponder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Build your opt-in page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Test everything! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 BUILDING YOUR LEAD MAGNET 1 Decide on your “BIG IDEA.” Your audience is actively searching for solutions to problems. To create a high converting funnel you need to understand what it is that your audience needs and wants. 2 Copyright 2021 Miles Beckler Do Not Distribute Build your LEAD MAGNET Create something that is fast and easy to produce, builds trust with your audience, and can be delivered from a reliable location. www.MilesBeckler.com 2 3 Create a LEAD MAGNET DELIVERY PAGE Keep this simple. Deliver on your promise before attempting to present additional product offers. The first few lines of this page should be devoted to information regarding the delivery of their item. Copyright 2021 Miles Beckler Do Not Distribute www.MilesBeckler.com 3 BUILDING YOUR SECONDARY PRODUCTS 4 Build your OTO PRODUCT in your shopping cart The one-time offer (OTO) is a one-time offer that is usually discounted 60 to 90%. In order to make an impulse buy, the product needs to be a screaming deal! 5 Create your OTO SALES PAGE This will be the most valuable page of your funnel. This page essentially functions as a salesperson. If this page does not sell what your audience already wants you will NOT make money. Copyright 2021 Miles Beckler Do Not Distribute www.MilesBeckler.com 5 Set up your COURSE DELIVERY Appearance can be everything. Make sure you’re presenting your product professionally so their after-purchase experience meets or exceeds expectations. This can be the difference in whether or not they buy from you again. 7 Copyright 2021 Miles Beckler Do Not Distribute 6 Create your BUMPS & UPSELLS An optional step, but if you have products you’ve sold in the past that you can repurpose here, then creating bumps and upsell offers can increase revenue per order. www.MilesBeckler.com 6 8 Set up your AUTORESPONDER Create a follow-up email sequence that assists your subscriber in accomplishing their desired outcome. Copyright 2021 Miles Beckler Do Not Distribute www.MilesBeckler.com 7 PUTTING THE PIECES TOGETHER 9 Build your OPT-IN PAGE I try to keep it as simple and clean looking as possible, so people can easily navigate through the information without getting lost or overwhelmed by too much text. 10 Test EVERYTHING! I don’t think I’ve ever launched a funnel without a single hiccup. Test everything by going through the process exactly as your visitors would. If you find an issue, correct it and then test again. Repeat the process until you can navigate through the entire funnel without any issues. Copyright 2021 Miles Beckler Do Not Distribute www.MilesBeckler.com 9 Copyright 2021 Miles Beckler - Do Not Distribute www.MilesBeckler.com
