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Proclaiming Your Dream:
Developing Vision and Mission Statements
Copyright © 2014 by The University of Kansas
What is a vision statement?
• Your dream:
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Shared
Broad
Inspiring
Easily communicated
Copyright © 2014 by The University of Kansas
What is your mission statement?
• What is to be done and why:
• Concise
• Outcome-oriented
• Inclusive
Copyright © 2014 by The University of Kansas
How do you create vision and mission
statements?
• Learn what is important to people in your community.
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Listening sessions or public forums
Focus groups
Interviews
• Decide on the general focus of your organization.
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Topic
Scope
• Develop your vision and mission statements.
• Obtain consensus on your vision and mission statements.
• Decide how you will use your vision and mission statements.
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Letterhead
Website
Giveaways
Press kit
Interviews
Annual report
Copyright © 2014 by The University of Kansas
Examples of Vision Statements
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"Healthy adolescents"
"Healthy babies"
"Caring parents"
"A community of hope"
"Safe sex"
"Teen power"
"Caring relationships"
Copyright © 2014 by The University of Kansas
Examples of Mission Statements
• Building a healthy community through a
comprehensive initiative to promote jobs,
education, and housing.
• Promoting adolescent health and development
through school and community support and
prevention.
Copyright © 2014 by The University of Kansas
Copyright © 2014 by The University of Kansas
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