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INTERFACE DE COMUNICACIÓN BASADA EN SEGUIMIENTO OCULAR 2021 V1 ENG

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COMMUNICATION INTERFACE TO VERBAL/MOTOR DISABILITIES PEOPLE
BASED ON EYE-TRACKING TECHNOLOGYEYE-COM
CONFIDENTIALITY
INFORMATION CONTAINED IN THIS DOCUMENT IS CONSIDERED PRIVILEGED AND CONFIDENTIAL,
SINCE ITS RELEASE WOULD REPRESENT SUBSTANTIAL BENEFITS TO THIRD PARTIES OTHER THAN
SANTIAGO MIGUEL FERNÁNDEZ FRAGA. THIS DOCUMENT INCLUDES PROPOSED SOLUTION
DESCRIPTION AND PROJECT SCOPE, TO SATISFY MARKET NEEDS. SHOULD NOT BE REPRODUCED OR
TRANSMITTED WITHOUT SANTIAGO MIGUEL FERNANDEZ AUTHORIZATION.
1. DESCRPCTION
Technological communication interface that allows to follow the eye movements of a person to infer
what he looks and what he sees, to improve the communication skills and use of electronic devices
of people with motor/verbal disabilities in order to provide them with greater development
opportunities and improve their quality of life as well as that of your families by a computer
application and an eye-tracking device.
2. OBJETIVE
This project objective is to improve verbal communication skills and the management of computer
applications of digital tablets and computer equipment through the adaptation of eye-tracking
technology. The development of the project will be carried out in the city of Querétaro, Mexico.
To carry out the objectives of this project, two computer applications will be developed, one for
verbal communication and the other for the management of computer applications. Eye-tracking
technology will be used that will allow the movement of the eyes to be used to control digital tablets
and desktop or laptop computers. Different eye-tracking devices will be purchased with their
respective development licenses, as well as mobile devices to ensure the compatibility of
technologies and ensure correct operation. Additionally, a support system will be acquired that
allows mounting the eye-tracking device to computer equipment and is easy to use for the end user.
Finally, a website and promotional videos will be developed for the commercialization of the
solution, for which 4 people will be hired for the development and for the commercialization
operation.
The project is focused on providing people with verbal and, or motor disabilities, an accessible and
low-cost computer application so that they can communicate more efficiently in the environment
in which they develop as well as being able to control computing devices. That are currently an
important part of daily life either as work tools, entertainment or personal management. Currently
in the Mexican market there is only one company that has this technology but its costs are not
accessible to the majority of the population. We consider a niche of opportunity in the social part
to provide solutions to people with disabilities and in the commercial part we will have the
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advantage of satisfying a National and Latin American demand with an affordable and easy-to-use
product that practically does not currently exist in a company that satisfies this need.
3. HEADLINE
3.1. Target product
Eye tracking technology is used to study the eye movement of people, it is a new and objective way
to observe human behavior. Currently it has been detected that this technology has important
applications in areas such as Psychology, Neuroscience, Ophthalmology, Artificial Intelligence,
Education, Ergonomics, among others. As well as in the business area where the key areas focus on
brand value, market segmentation, new product development, pricing decisions, product location
decisions and promotion and mainly on social market studies.
According to the market research report "Eye Tracking Market with COVID-19 Impact Analysis by
Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive
Communication, and Human Behavior & Market Research), Vertical, and Geography- Global
Forecast to 2025 ", estimates that the global market for eye tracking technology will reach 1,028
million dollars in 2025, with an average growth rate of 24.5% between 2020 and 2025.
3.2. Target Market
Motor disability is a life condition that affects the control and movement of the body, generating
alterations in the movement, balance, manipulation, speech and breathing of people, limiting their
personal and social development. This occurs when there are alterations in the muscles, bones,
joints or spinal cord, as well as by some affectation of the brain in the motor area impacting on the
mobility of the person (National Human Rights Commission, Mexico). The origin of this disability can
be congenital or acquired either by illness or accident or simply by age.
Disability can affect anyone in many ways during their life cycle, and the causes that cause it are also
diverse. There are people with disabilities who have it from birth and others who acquire it during
their lives, whether by accident, illness, aging process or a violent event. For every 100 people with
disabilities, 41 acquire it due to illness, 33 due to advanced age, 11 due to birth, 9 due to accident,
5 due to other causes and 1 due to violence. (National Survey of Demographic Dynamics, ENADID
2014).
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Percentage distribution of disabilities, by type of disability according to cause of disability. Note: The percentage is calculated with
respect to the total number of disabilities. Each disability has a cause (INEGI, ENADID 2014).
In 2018, according to the results of the National Demographic Dynamics Survey (ENADID), there are about 120
million people in Mexico. Of these, almost 7.8 million report having great difficulty or not being able to do
some of the basic activities for which they are investigated (people with disabilities), around 15.9 million have
mild or moderate difficulties to perform the same activities (people with limitations) and 96.6 million people
indicate that they have no difficulty in carrying out these activities. This means that the prevalence of disability
in Mexico for 2018 is 6.3%. In Querétaro this rate is 6%.
The complexity of the disability condition, which can affect various areas of people's functioning, the number
of limitations reported is greater than the number of people with disabilities (ENADID 2018)
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139,200 , 6.83%
Source: INEGI 2014
Querétaro, México
5,851 , 0.29%
553,036 , 27.13%
Población Sana
Población con limitación en alguna
actividad
1,215,545 , 59.63%
40,490 , 1.99%
84,250 , 4.13%
Población con problemas de
comunicación
Población con problemas de
movilidad
Población con discapacidad sin
participación económica
Población en edad estudiantil con
discapacidad (15-24 años de edad)
4. PROJECT JUSTIFICATION
4.1. Problematical
The United Nations (UN), in the convention on the human rights of persons with disabilities (2006)
establishes that: “All members of society have the same human rights, which include civil, cultural,
economic, political and social”. These rights include the right to education and work.
4.1.1. Education
Access to education places a social advantage over those who do not have it. People with disabilities
are part of a population group that faces multiple complications to access and remain in the
educational system
The General Law for the Inclusion of People with Disabilities defines inclusive education as one that
encourages the integration of people with disabilities into regular basic education schools, through
the application of specific methods, techniques and materials (Official Gazette of the Federation of
the United Mexican States, 2011).
School attendance of the population with disabilities may be conditioned by factors such as access,
proximity, programs and also by the type of disability they have. The results of the 2018 National
Demographic Dynamics Survey (ENADID) show that 46.5% of the population with disabilities
between the ages of 3 and 29 attends school, a lower percentage than the population without
disabilities (60.5%). This situation shows the need to build inclusive educational scenarios, in order
to achieve the integration of the population with disabilities into schools, and teaching tools to
ensure their permanence.
The ability to read and write represents one of the basic skills for any individual and, in turn, allows
them to fully interact in any field. However, when a person does not have these skills and is disabled,
he finds himself in an unfavorable situation. According to ENADID 2018, 67 out of 100 people with
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disabilities between the ages of 6 and 14 know how to read and write a message, a figure that is
much lower than that of the population without disabilities (89.5%).
In the State of Querétaro, 5,851 young people of student age suffer from some type of disability
(INEGI, 2010). The ages of students in this condition are between 15 and 24 years old. These young
people suffer from some type of motor or intellectual disability, blindness and lack of mobility to
walk, listen and communicate, among other factors, stand out.
4.1.2. Employment
Article 27 of the Convention on the Rights of Persons with Disabilities, the right of persons with this
condition to work on equal terms with others is recognized (UN, 2006). The 2013-2018 National
Development Plan mentions that in Mexico there is still an important gap in access to job
opportunities for people living with disabilities, since unemployment is one of the main concerns to
be addressed.
Economic participation rate of the population aged 15 years and over, by sex and disability status
2018 (percentage). Note: The population that did not specify their age is excluded. (INEGI, ENADID 2018).
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Concept
Mexican National Population
Population with limitation in some activity
Population with communication problems
Population with mobility problems
Population with disabilities without economic
participation
Population with disabilities than student
Percentage
100%
5.1%
8.3%
33%
2.9%
National
120’000,000
5’739,270
476,359
1’893,959
3,480,000
Percentage
1.7%
1.46%
8.3%
29.2%
4%
Querétaro
2’038,372
84,250
40,490
553,036
139,200
2.6%
3’120,000
0.18%
5,851
4.2. Oportunity Value
“TOBII” brand, In México there is that offers solutions with eye-tracking devices mainly for services
in the commercial area; regarding the area of services for people with disabilities, it has four
associates in the Mexican Republic: “Access Technology” and “Braille SA”, “ADAPT-TAAC”,
“Technoasist” and “Soluciones en Tecnología Adaptada” located in Guanajuato, Guadalajara,
Monterrey and Mexico City respectively. Adapted Technology Solutions has equipment and
applications for direct sales, the other companies only function as sales contact for Mexico.
4.3. Market Analysis
Eye tracking technology is being applied in fields such as marketing, ophthalmology, recreation,
education, and learning. 98% of human beings have control over the movement of their eyes,
independent of their motor condition and / or intellectual condition.
The global trend and forecast of the eye tracking device market for 2025 is $ 183 million USD
Source: Grand View Research, January 2020
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Source: Future Market Insights, August 2018
4.4. Market Technologies Available
Eye-tracking, allows you to follow the eye movements of a person to infer
what they are looking at and what they see. It monitors and records the
way in which a person looks at a certain scene or image, in which areas
they fixate their attention, for how long and in what order they follow in their visual exploration.
Camera Mouse, free computer application that allows you to control the mouse
pointer on a Windows computer simply by moving your head.
Traker Glass, Dev
ice in the form of glasses. Its main
characteristic is that by means of a mini-projector it projects a
virtual image on our retina that is mixed with the real image that
we see with our eyes.
Neuro-Tasker, a brain interface that allows you to control the computer
cursor through brain signals to control applications such as navigation, writing
and selection of elements.
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4.5. Proposed Technology
Eye-tracking is a technology that makes it possible to follow a person's eye movements to infer
what they are looking at and what they see.
Technologies that make it possible to monitor and record the way in which a person looks at a
certain scene or image, in which areas they fixate their attention, for how long and in what order
they follow in their visual exploration.
4.6. Proposed Solution
Develop a communication interface based on eye-tracking technology to communication and use of
computer applications that will help the inclusion of people with motor/verbal disabilities in
academic and work activities that will improve their quality of life. This type of interface is a natural
way to increase human capacities, by providing a new interaction link with the outside world and is
especially relevant as an aid for people with a motor / verbal disability as well as for their families.
Eye Tracking System Functionality Model
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The communication interface will be designed based on a virtual keyboard, which selection keys will
be through eye tracking, to form words and phrases, which will be reproduced in sound (voice) use
a button. The interface will have the autocomplete function to give greater agility to the use of the
application. Other functionalities: buttons with predefined phrases to "houses", "work" "daily" and
user-specific. You can configure the language, the type of voice (male, female) and the creation of
phrases.
The application management system will have a navigation panel that will allow the user to select
between the different activities to be carried out on a computer equipment: write texts, send
emails, select applications, raise and lower screens, command control (copy, paste , erase, etc.),
combined with a virtual keyboard for the writing part.
The systems will be developed for Windows platforms to computers and digital tablets.
Communication system
Application manager system
Finally, a website will be developed to allow commercialization, which will allow the user to
purchase the product, obtain information for the installation and use of the system through videos
and documents, and online technical support. The site will allow downloading of applications to
reduce operating costs and the device will only be sent by parcel. The website will have an extra in
the development of a security application to protect the copyright of the product.
4.7. System components
 Computerized communication system based on two functionalities: icons and virtual keyboard.
The icons part will represent elements of daily life (greetings, I want ..., I feel..., etc.) which will
be selected sequentially to be formed the user's needs in a verbal environment. Virtual
keyboard the letters of the keyboard will be selected to form words and phrases, in both cases
they will be reproduced in sound (voice) by means of a button. The system will have the
prediction and autocomplete function to give greater agility to the use of the application.
 Eye tracking device which will detect eye movement, as well as blinking. It has USB
communication for computer equipment and electronic tablets. The device has its calibration
and configuration application.
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
Support for electronic tablets which will allow to attach the eye tracking device to electronic
tablets based on the natural ergonomics of sight and facilitate the functionality of operation
with the user.
5. DEVELOPMENT BUDGET
CONCEPTS
PIECE
2
UNIT
COST
1,200
SOFTWARE DEVELOPMENT
PROTOTYPE DESIGN (HARDWARE)
INDUSTRIAL DESIGN PROTOTYPE (HARDWARE)
MANUFACTURING TEST PROTOTYPES
TABLETS SUPPORT DESIGN
SUPPORT MOLD MANUFACTURING
TEST SUPPORT MANUFACTURING
PACKAGING DESIGN
PACKAGING PRINTING
INTELLECTUAL PROPERTY SERVICES
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
1
1
1
10
1
1
10
1
10
1
3,750
13,750
17,500
250
1,750
2,500
240
750
100
2,500
3,750
13,750
17,500
2,500
1,750
2,500
2,400
750
1,000
2,500
PROJECT LEADER
OPERATING ENGINEERING
SERVICE
SERVICE
1
1
4,500
6,000
4,500
6,000
TABLET SURFACE S.O. WINDOWS
TOTAL (USD CURRENCY)
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UNIT
QUANTITY
TOTAL
COST
2,400
55,150
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6. CRONOGRAM
ACTIVITIES
Acquisition of digital tablets
Software development
Functional testing of the software
Development of the eye tracking
prototype
eye tracking prototype testing
industrial design of the eye tracking
device
eye tracking device functional tests
manufacture of test devices
Comprehensive testing software and
eye tracking device
tablet stand design
tablet stand manufacturing
tablet support tests
packaging design
packaging tests
packaging printing
e-commerce platform development
e-commerce platform testing
MONTH
1
MONTH
2
MONTH
3
X
X
X
X
X
X
X
X
X
MONTH
4
MONTH
5
MONTH
6
MONTH
7
MONTH
8
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
7. CONTACT
Santiago Miguel Fernández Fraga
[email protected]
Cel. 52 + 442.117.8617
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