EVIDENCE: NOT SO DIFFERENT IN THE END MARIANA VALENTINA BARRAGAN ARJONA EVIDENCE NOT SO DIFFERENT IN THE END 2 SIMILARITIES BETWEEN MEN AND WOMEN Intelligence Consumer habits EVIDENCE: NOT SO DIFFERENT IN THE END Is no difference about general intelligence If right, have differences about specific abilities, isn't a rule, so, women and man are smart equally, according to Richard Haier, an American psychologist best known for his work on the neural basis of human intelligence psychometrics. 3 EVIDENCE NOT SO DIFFERENT IN THE END Similar consumer habits • The first option usually seems the best: no matter the gender, when try to sell something, introduce first the option that you want them buy. • Sex, food and danger are the themes that attract attention: either thing that would be connected with these themes immediately have the attention of anyone 4 EVIDENCE NOT SO DIFFERENT IN THE END Similar consumer habits • The words “you”, “for you” and “yours” encourage to buy: Neither can resist to feel important • The products or services price activates the pain area of the brain: For either, no matter the gender, have to pay is painful, usually the society see the women's as wasteful, but the truth is that waste is hard for anyone 5 EVIDENCE NOT SO DIFFERENT IN THE END Similar consumer habits • Both seek social approval: Is a human fact, so, we need know we are ok, that not have to do with superficial or trivialities, is just a characteristic of live in sociality. • Preffer immediacy: In a globalized world, we are used to immediacy, want all now, nobody has patience for wait 6 THANKS FOR THE ATTENTION EVIDENCE: NOT SO DIFFERENT IN THE END 8 BIBLIOGRAPHY • Elespectador.com • Idearium30.com
