H&M GOALS The H&M Group aims to be a catalyst for sustainable change across the fashion industry, which is why the Swedish fashion company has set itself some of number of sustainability targets. H&M has set three main goals: To become 100 percent circular and lead the change to a sustainable fashion industry, while being a fair and equal company. This means shifting its current business model from a linear one to circular one, ensuring all its workers throughout its supply chain are treated and paid fairly, while causing as little harm to the planet and helping the industry become more sustainable overall - all very ambitious goals. So how does the Swedish fashion company aim to achieve all this? H&M has broken down its sustainability efforts, commitments and strategies, as well as some of the progress it has made and shared them with the industry and public in its 2017 Sustainability report. While is it clear that is fashion industry needs to rethink the future of fashion, H&M first began by looking at the challenges faced by the industry at the moment, such as the growing population and its dependence on finite resources. At the same time, clothing will remain an everyday necessity and the H&M group does not foresee the growing population to stop buying clothes. H&M outlines its goals for a circular fashion industry H&M is aware that there is no single solution to becoming circular, which is why they are developing different strategies, such as investing in material recycling technology, collecting old garments to be recycled and made new collections from while upping its usage of sustainable materials. H&M aims to only use 100 percent recycled or other sustainably sourced materials in its collections by 2030. "Innovation is key to solve many of the challenges the fashion industry is facing. Especially when it comes to accelerating the shift from a linear to a circular model," H&M GOALS. (s.f.). Recuperado de https://fashionunited.uk/news/fashion/sustainability-report-2017-how-h-m-aims-to-lead-theway-to-a-sustainable-fashion-future/2018041229080
