$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
(OQXHYRPDUFRQRUPDWLYRVREUHVHJXULGDG
DOLPHQWDULD HQOD
8QLyQ(XURSHD
,9-RUQDGDVVREUHFRFLQDGHODEDUTXHWD(GXDUG0DWD$OEHUW
%DUFHORQDGHMXQLRGH
'LUHFWRU
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
(OQXHYRPDUFRGH6HJXULGDG $OLPHQWDULD
HQOD8QLyQ(XURSHD
&ULVLV DOLPHQWDULDV UHSHWLGDV
2
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
(OQXHYRPDUFRGH6HJXULGDG $OLPHQWDULD
HQOD8QLyQ(XURSHD
&ULVLV DOLPHQWDULDV UHSHWLGDV
/LEUR%ODQFRGH6HJXULGDG $OLPHQWDULD GHOD&RPLVLyQ
(XURSHD
4
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
(OQXHYRPDUFRGH6HJXULGDG $OLPHQWDULD
HQOD8QLyQ(XURSHD
&ULVLV DOLPHQWDULDV UHSHWLGDV
/LEUR%ODQFRGH6HJXULGDG $OLPHQWDULD GHOD&RPLVLyQ
(XURSHD
5HJODPHQWRVREUHSULQFLSLRV\UHTXLVLWRV
JHQHUDOHVGHODOHJLVODFLyQ DOLPHQWDULD
(XURSHDQ)RRG6DIHW\$XWKRULW\
5
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
/RVSULQFLSLRV\UHTXLVLWRVGHOQXHYRPDUFR
GH6HJXULGDG $OLPHQWDULD
$QiOLVLVGHOULHVJR
7UDQVSDUHQFLD
3URWHFFLyQ
GHODVDOXG
'HODJUDQMD
D ODPHVD
3ULQFLSLRGH
SUHFDXFLyQ
$XWRFRQWURO
7UD]DELOLGDG
$VHVRUDPLHQWR
FLHQWtILFR
LQGHSHQGLHQWH
6
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
5HJODPHQWRVGHO³SDTXHWHGHKLJLHQH´
KLJLHQHGHORVSURGXFWRVDOLPHQWDULRV
QRUPDVHVSHFtILFDVGHKLJLHQHGHORV
DOLPHQWRVGHRULJHQDQLPDO
KLJLHQHGHORVSLHQVRV
7
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
5HJODPHQWRVGHO³SDTXHWHGHKLJLHQH´
RUJDQL]DFLyQGHFRQWUROHVRILFLDOHVGH
ORVSURGXFWRVGHRULJHQDQLPDOGHVWLQDGRVDO
FRQVXPRKXPDQR
FRQWUROHVRILFLDOHVSDUDJDUDQWL]DUOD
YHULILFDFLyQGHOFXPSOLPLHQWRGHODOHJLVODFLyQHQ
PDWHULDGHSLHQVRV\DOLPHQWRV\ODQRUPDWLYD
VREUHODVDOXGDQLPDO\HOELHQHVWDUGHORV
DQLPDOHV
8
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
&DWDOXQ\D
/H\GHVHJXULGDG DOLPHQWDULD
/H\GHFDOLGDGDJURDOLPHQWDULD
9
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
/RVSULQFLSLRV\UHTXLVLWRVGHOQXHYRPDUFR
GH6HJXULGDG $OLPHQWDULD
$QiOLVLVGHOULHVJR
7UDQVSDUHQFLD
3URWHFFLyQ
GHODVDOXG
'HODJUDQMD
D ODPHVD
3ULQFLSLRGH
SUHFDXFLyQ
$XWRFRQWURO
7UD]DELOLGDG
$VHVRUDPLHQWR
FLHQWtILFR
LQGHSHQGLHQWH
10
&216802
6$1,'$'
$1,0$/
6$1,'$'
9(*(7$/
6$/8'
$/,0(17$5,$
$/,0(17$&,Ï1
$1,0$/
6(*85,'$'
$/,0(17$5,$
%,(1(67$5
$1,0$/
0(',2
$0%,(17(
&216802
6$1,'$'
$1,0$/
6$/8'
$/,0(17$5,$
$/,0(17$&,Ï1
$1,0$/
6$1,'$'
9(*(7$/
6(*85,'$'
6(*85,'$'
$/,0(17$5,$
$/,0(17$5,$
%,(1(67$5
$1,0$/
0(',2
$0%,(17(
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
ÈPELWRVGHLQWHUYHQFLyQHQVHJXULGDG DOLPHQWDULD
¾$OLPHQWDFLyQDQLPDO
¾6DQLGDGDQLPDO\]RRQRVLV
¾0HGLFDPHQWRVYHWHULQDULRV
¾%LHQHVWDUDQLPDO
¾6DQLGDGYHJHWDO
¾&RQWDPLQDFLyQDPELHQWDO
¾*HVWLyQ\YDORUL]DFLyQGH
UHVLGXRV
¾(WLTXHWDGRHLQIRUPDFLyQ
DOFRQVXPLGRU
¾1XWULFLyQKXPDQD
¾&RQWUROVDQLWDULRGHORV
DOLPHQWRV
3URGXFFLyQDJUDULD
H
,QGXVWULDV
DJURDOLPHQWDULDV
3ROtWLFDV
PHGLRDPELHQWDOHV
3URWHFFLyQGHORV
FRQVXPLGRUHV
6DOXG
S~EOLFD
13
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
(OFRQWUROXQWUDEDMRHQHTXLSR
14
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
6LVWHPDGHRUJDQLVPRVP~OWLSOHV
)DOWDXQDHVWUXFWXUDHVWDEOHSDUDSURYHHUGHDSRUWDFLRQHV
FLHQWtILFDVDORVSURFHVRVGHWRPDGHGHFLVLRQHV
'pILFLWV GHFRRUGLQDFLyQHQWUHODVGLIHUHQWHVLQVWDQFLDV
$ YHFHVKD\FRQIXVLyQVREUHODVFRPSHWHQFLDVFRQODV
FRQVLJXLHQWHVLQHILFDFLDVHQODHMHFXFLyQ
3XHGHQSURGXFLUVHFRQIOLFWRVHQWUHORVREMHWLYRVGHVDOXG
S~EOLFD\ODSURPRFLyQGHOFRPHUFLR\HOGHVDUUROORGHOD
LQGXVWULD
+D\XQDSpUGLGDHQODFUHGLELOLGDGGHOVLVWHPDSRUSDUWH
GHORVFRQVXPLGRUHV
15
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
5HSHUFXVLRQHVGHOQXHYRPDUFRGH6HJXULGDG
$OLPHQWDULD SDUDODVDGPLQLVWUDFLRQHVS~EOLFDV
1XHYRPDUFRGHFRQWURORILFLDO
3URSRUFLRQDOVHJ~Q
9 5LHVJRV
9 +LVWRULDO
9 (ILFDFLDVLVWHPDVDXWRFRQWURO
3DUWLFLSDFLyQGHHQWLGDGHVFRODERUDGRUDVGHOD
DGPLQLVWUDFLyQHQHOFRQWURORILFLDO
16
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
5HSHUFXVLRQHVGHOQXHYRPDUFRGH6HJXULGDG
$OLPHQWDULD SDUDODVDGPLQLVWUDFLRQHVS~EOLFDV
3ODQGH6HJXULGDG $OLPHQWDULD GH &DWDOXQ\D
&RPSURPLVRFRQWUDFWXDOFRQQXHVWURVFLXGDGDQRV
2EMHWLYRVHLQWHUYHQFLRQHV
3URJUDPDVLQWHJUDOHVGHYLJLODQFLD\FRQWURORILFLDO
17
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
/RVSULQFLSLRV\UHTXLVLWRVGHOQXHYRPDUFR
GH6HJXULGDG $OLPHQWDULD
$QiOLVLVGHOULHVJR
7UDQVSDUHQFLD
3URWHFFLyQ
GHODVDOXG
'HODJUDQMD
D ODPHVD
3ULQFLSLRGH
SUHFDXFLyQ
$XWRFRQWURO
7UD]DELOLGDG
$VHVRUDPLHQWR
FLHQWtILFR
LQGHSHQGLHQWH
18
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
0iVDXWRFRQWUROHQPiViPELWRV
$33&&HQODVHPSUHVDV DOLPHQWDULDV \GHSLHQVRV
$PSOLDFLyQWtPLGDDORVVHFWRUHV
SULPDULRV
7UD]DELOLGDG
)RUPDFLyQ
SURIHVLRQDOHV
19
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
*UXSR ,QWHUGHSDUWDPHQWDO
&RPLVLyQGHOD
FDGHQD DOLPHQWDULD
6LVWHPDGH6HJXULGDG
$OLPHQWDULD
GH &DWDOXQ\D
*UXSR ,QWHUDGPLQLVWUDWLYR
&RPLVLyQ&RQVXPLGRUHV
20
$JqQFLD&DWDODQDGH6HJXUHWDW$OLPHQWjULD
(GXDUG0DWD$OEHUW
DFVD# JHQFDWQHW
6DQW
-RDQ
%Rt
21