Estrategias, herramientas y recursos para la selección de cultivos y
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Estrategias, Herramientas, y Recursos para la Selección y la Diversificación de Cultivos Mark Gaskell Consejero Agrícola Universidad de California Santa Maria Un proceso de revisión de opciones • Decisiones generales P tiempo disponible l S producción y mercadeo owerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. • The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Recursos? financimiento agua? – tierra? i - mano de obra - infrastructura 1 Como va a vender el producto? • Hayy que q saber Pantes qque sembrar owerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. • Sembrar para un mercado Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. y no sembrar por sembrar y después preguntarse “ como vendo esto? Como va a vender el producto? PowerPoint Poster Template. This text • Ventas directas marketas S restaurants / hoteles T “internet” “jobber” Mercado mayorista? • Tiempo VS valor VS volumen • box is for p paragraphs. g p You can select this text and type over it or copy and paste text. econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. he following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. 2 Hay que invertir tiempo en el mercadeo Sembrar es fácil • PowerPoint Poster Template. This text Muchas veces son los cultivos especiales S - más bajo volumen y más alto valor box is for p paragraphs. g p You can select this text and type over it or copy and paste text. econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. • • Especies nuevas o nuevas al área ? • Nueva ventana de cosecha ? The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Nuevo producto ? compradores dictan los terminos Elementos claves para la diversificación • • PowerPoint Poster Template. This text Señales del mercado S - guían la selección de los cultivos box is for p paragraphs. g p You can select this text and type over it or copy and paste text. econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Logística ? The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. - mano de obra, transporte, enfriamiento, ventas • Combinar agronomía con mercado • Precios historiales vs. Costos proyectados - cantidad de agua, calidad, costo? 3 Pensar en ventajas competitivas? • Clima? • Costos? – producción? • Costos de mercadeo, transporte • Producto importado? p • Vida útil y costos escondidos? PowerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Trabajar con el vendedor • • • • • El vendedor conoce el producto? P De donde viene su producto ahora? Quienes son sus fuentes de producto ahora? S owerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Tratamiento especiale para enfriar o enviar? T he following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Precios? pagos? arreglos especiales? volumen / ritmo de cosecha? Variedad V i d d / madurez d / calidad lid d comunicación es importante Tipo de empaque / manejo / transportación 4 Tipos de empaque de arándano • • • • • • 12 / 6 oz 12 / 5.6 oz 12 / 4.4 oz 12 / 3.5 oz 12 / 100 g gm 12 / 125 gm • • • • • • 12 / 160 gm 12 / 175 gm 12 / 1 pt 12 / 12 oz ? ? 4 / 1 qqt ? ? 2 / 2 ¼ lb Puntos Claves • PowerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Precios ? S que precio puede esperar como promedio? econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this • Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Costos? Costo unitarios? AREA X PRODUCCIÓN 5 Información útil sobre los mercados • Estudios de costos P htt // t t di http://coststudies.ucdavis.edu/ d i d / owerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox • Estadísticas Anuales – volumen / valor T USDA Economic Research Service http://www.ers.usda.gov/ • Precios diarios o historiales USDA – AMS http://marketnews.usda.gov/portal/fv • Perfiles del cultivo jumped over the lazy brown dog on his way to the fair. he following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. www.usda.gov/services Fuentes de información PRECIOS PowerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. www.marketnews.usda.gov The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. 6 7 8 2006 - Precios al mayor para arándanos frescos Mercado terminal Los Ángeles 50 Imported Fruit 45 $ Por Bandeja 40 35 30 25 20 15 10 CD = 12 / 1 pt 5 0 Chile MX NZ CD ARG Promedio de precios al mayor por arándanos frescos Mercado Terminal de Los Ángeles 2004 - 2006 20.00 18.00 16.00 Price ($/lb) 14.00 12.00 10.00 8.00 6.00 4 00 4.00 2.00 0.00 Hay que añadir costos de flete, de enfriamiento, y posiblemente otra comisión a estos >> portal de la finca Month / Week 9 Fuentes de información COSTOS PowerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. http://coststudies.ucdavis.edu The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. 10 11 Resumenes anuales de la USDA- AMS • PowerPoint Poster Template. This text T t l de Totales d volumen l mensuall box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox • Totales de volumen punto de embarque T • Volumen por punto de embarque • P internet Por i t t o papell jumped over the lazy brown dog on his way to the fair. he following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. 12 http://www.usda.gov/services.html Crop Profile for Blueberries in Oregon Prepared February 2000 General Production Information •Oregon is the United States’ third major producer of blueberries. •Blueberries from Oregon account for 12 4% of the total U 12.4% U.S. S crop crop. •In Oregon, 2,200–2,500 acres produced 21,000,000–23,000,000 pounds of fruit. •Total costs for blueberry production in the Willamette Valley are $9,422.48 per acre. •Oregon markets blueberries fresh (6,500,000–8,000,000 pounds) and processed (14,500,000–15,000,000 pounds). Cultural Practices Production Regions Most of Oregon’s blueberries grow west of the Cascades in the Willamette Valley. In 1997, Linn County had the largest acreage (610 acres) followed by Washington (450 acres), Clackamas (270 acres), and Yamhill (210 acres) Counties. (2) The highbush blueberry is the commercial species that Oregon berry growers rely on. It is a long-lived woody plant that requires adequate moisture and well-drained acid soils. Two-year old plants are generally established at 30 inches to 4 feet in rows 10–12 feet apart. Plants produce a light crop (1.5 tons/acre) the third year after planting. Growers achieve full production 8–10 years (10 or more tons/acre), and plants remain productive for m… . . . Información útil para las los productos frescos Estándares de calidad P Apariencia y condición Industria y USDA - inspección ? S • • owerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. econd paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Normas de empaqueT – tamaño, forma, peso • Ventas por peso, numero, volumen? • Caja – muestras • Asistencia con diseño de la marca he following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Requerimientos en el manejo poscosecha? normas ? • Transporte – mezclados VS enteros? • Pre – enfriamiento, almacenaje? 13 Herramientas en el proceso de revisión de opciones • • Decisiones generales? PowerPoint Poster Template. This text box is for p paragraphs. g p You can select this text and type over it or copy and paste text. Recursos? Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font:1234567890 and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. • Fuentes de información para tomar decisiones Estrategias, Herramientas, y Recursos para la Selección y la Diversificación de Cultivos Mark Gaskell Consejero Agrícola Universidad de California Santa Maria 14
