Mediakit - Apertura.com

The new Apertura.com has arrived.
It is the biggest community of businessmen,
entrepreneurs and people who make Argentina
Mediakit 2013
Profile
02
Reader Profile
Breakdown of website traffic
$
20%
Latin America
70%
Entrepreneurs
30%
Businessmen and corporate executives
(chairmen, CEOs, managers, directors)
50%
University students
20%
Argentina
Data
10%
Others
Demographic Profile
He/she visits Apertura.com more
than once a day
81%
He/she reads Apertura.com as main information
source about technology
65%
Reading time from 10 am to 6pm
70%
After 6pm and very early in the morning
30%
Men
60%
Women
700.000 Users
Under 30 years old
40%
34%
Between 30 and 49 years old
46%
1.500.000 Page Views
More than 49 years old
20 %
25.000 Registered users
Mediakit 2012
TRADITIONAL FORMATS
03
04
Home
TOP 980X80
RIGHT 2
300X250
HEADER 950X50
RIGHT 1
300X250
RIGHT 3
300X250
MIDDLE
230X150
MIDDLE 2
468X160
RIGHT 4
300X250
RIGHT 5
300X250
FOOTER 728X90
Mediakit 2012
04
TRADITIONAL FORMATS
Sections and articles
RIGHT 2
300X250
RIGHT 1
300X250
MIDDLE 1 468X160
Mediakit 2012
TRADITIONAL FORMATS
05
General Specifications
Weight: Up to 80 Kb
Flash version: 7, 8, 9
Materials Submission:
Project file (.fla), exported file (.swf), sources used to create it, a banner in .gif format for an
alternative use, a destination URL in .txt format and clickTag.
Technical Specifications for the assembly in flash:
For banners with links to other websites, the layer must be visible as the animation progresses
and it should be located on the animation. Within it, create a transparent button of the banner size.
Attach the following action:
on(release){
);
getURL(_root.clickTag, “_blank”
}
Implementation guide at the following URL :
http://www. e-planning.net/es/soporte/clickTag.html
Mediakit 2012
RICH MEDIA FORMATS
06
Home, Sections and Articles
MEGAEXPANDIBLE 950X50 a 950x300
EXPANDIBLE PUSH MIDDLE 1
468X160 a 468X280
RIGHT 1
EXPANDIBLE
300X250 a 600x250
VIDEO BANNER
FLY
F
L
LY
D
YA
AD
FLY AD
400
4
400X400
00
0
0X40
X40
X4
400
400X400
720x576 formato .avi
VIDEO LAYER
400X400
VIDEO
BANNER
230X150
RIGHT 2
EXPANDIBLE
FLY AD A BOTON
775X300 a 300X250
300X250 a 600x250
EXPANDIBLE PUSH MIDDLE 2
468X160 a 468X280
Mediakit 2012
RICH MEDIA FORMATS
07
Home, Sections and Articles
ARCO BANNER
HEADER 980X90
SKIN
SKIN
222x780
222x780
SKIN
SKIN
222x780
222x780
FULL SCREEN
Mediakit 2012
RICH MEDIA FORMATS
08
General Specifications
Presence: Home, sections, articles
Format: Flash version 7, 8, 9
Weight: 80KB
Material submission:
Project file (.fla), exported file (.swf), sources used to create it,
the destination URL in .txt format and clickTag.
Technical specifications:
The format must be created in a piece in Flash, published in versions
7, 8, 9. It must contain three frames: first and third ones for the expanded
ad and the second one, for the folded ad.
Implementation and programming guide at the following URL:
http://www.e-planning.net/es/productos/admagic/formatos/
especificaciones/expandible_desplazamiento.html
Mediakit 2012
NEWSLETTER
Banner
1 News
09
Size
468x60
NEWS 468X60
Format: Gif
Maximum Weight: Up to 40 Kb
Material Submission:
NEWS 468X60
A .gif file and destination URL in .txt format.
Mediakit 2012
EMAIL MARKETING
10
Email Marketing is a form of direct marketing which
involves the use of electronic mail as a commercial
communication tool. HTML documents displaying
advertiser’s ads are sent to users to:
1 - Enhance the business relationship with current or previous users.
2 - Promote loyalty and repeat business.
3 - Acquire new users or persuade current users to purchase again.
HTML Specifications
Mediakit 2012
MOBILE APPS
11
Ipad and Smartphone
Banner
Size
Breaking news
320x50
Online Markets and Articles
320x50
BANNER 320X50
BANNER 320X50
Mediakit 2012
Commercial Department - Contacts
Sofia Iannuzzi
Web Accounts Executive
[email protected]
Tel: +5411.4121.9251 / Cel: +54114975.2196
Yanina Ayesa
Online Commercial Head
[email protected]
Tel: +5411.41219244
Mediakit
Tomás Reinke
Sales Director
[email protected]
Editorial Contacts
José Del Rio
Journalist Director
[email protected]
4121-9314
Mediakit
Pablo Martín Fernández
Editor in chief
[email protected]
4121-9216
Joaquín Garau
Writer
[email protected]
4121-9392
Av. Paseo Colón 746 1° Piso (C1063ACU) Buenos Aires
www.cronista.com | www.infotechnology.com |www.apertura.com
Mediakit 2012