made in spain, making it in britain.

MADE IN SPAIN, MAKING IT IN BRITAIN. A series of not-for-profit conferences to inspire and encourage
trade between Spain and the UK.
Made in Spain, Making it in Britain
London July 2012 Made in Spain, Making it in Britain
Madrid April 2013 Made in Spain, Making it in Britain
Website – QoS champions Spanish quality. www.qualityofspain.co.uk
Welcome to the best of Spanish
Made in Spain, Making it in Britain
The MADE IN SPAIN, MAKING IT IN BRITAIN event was an extension of the Quality of Spain project and was set up as a not-­‐for-­‐profit event to champion Spanish brands. Made in Spain, Making it in Britain
The MADE IN SPAIN, MAKING IT IN BRITAIN event was designed to champion the quality of what Spain has to offer. Using the shining examples of those who have been successful here in Britain, we wanted to inspire other companies to look at the lucraEve UK market. Made in Spain, Making it in Britain
In collaboraCon with: Spanish InsEtuEonal bodies: Embassy of Spain, Spanish Embassy Economic & Commercial Office and the Spanish Tourist Office. Made in Spain, Making it in Britain
Speakers Agatha Ruiz de la Prada Top Fashion Designer and founder of the Agatha Ruiz de la Prada brand What gives Spain the fashionable edge and why Bri7sh consumers love the Spanish fashion retailers Made in Spain, Making it in Britain
Speakers José Antonio Zamora Economic and Commercial Counselor The reality of Spanish exports to the UK. How importers and producer are facing challenges Made in Spain, Making it in Britain
Speakers Enrique Ruiz de Lera Director Spanish Tourist Office The challenges of selling the real Spain, over a package holiday Made in Spain, Making it in Britain
Speakers Chris Arnold Founder CreaEve Orchestra Why Britain has a love affair with Spanish brands. Understanding the Bri7sh consumer Made in Spain, Making it in Britain
Speakers Peter Wyhinny Seat UK Manager Director To be Spanish, or not to be? That is the ques7on. We are Spanish and German Made in Spain, Making it in Britain
Speakers Juan Paz Estrella Galicia MarkeEng Manager Discuss the challenges of compe7ng against so many other brands in a crowded market place: and how to be a success in the Bri7sh Market Made in Spain, Making it in Britain
Results
The event was a total sell out and over 120 people aYended the event on 2nd July, 2012 at the Embassy of Spain in London. AYendees feedback shows most gained a valuable understanding and insight into how to overcome the many challenges they would face when breaking into the UK market. They also said the conference inspired and gave them the confidence to look more closely at the UK market. Made in Spain, Making it in Britain
The overall message was focused on Spain´s passion for quality and excellence. The conference was followed by a sociable evening of networking with other influenEal people in a variety of Spanish industries, and delving into a truly inspiraEonal Spanish experience. Made in Spain, Making it in Britain
Media Coverage Made in Spain, Making it in Britain enjoyed presEgious media coverage. The event was highly publicised in both the English and Spanish media. Brands such as Seat and Marqués de Cáceres, who sponsored the event, enjoyed very favourable coverage in the press. Made in Spain, Making it in Britain
We received excellent reviews in the Spanish and English press, in media such as: Spanish Coverage UK Coverage Made in Spain, Making it in Britain
Made in Spain, Making it in Britain
Feedback AYendees agreed that the conference was very inspiring and the speakers delivered interesEng and insighaul presentaEons. Everyone is looking forward to aYending the next event in 2013. Made in Spain, Making it in Britain
La verdad, tal y como había comentado a tus compañeras, Noelia Carmona, Michelle
Connolly y Victoria Gallardo, el anterior evento me ha parecido excepcional sobre todo en la
propuesta de valor que ofrecen a los asistentes. Me encantaría poder asistir nuevamente.
Jaime Arraz Coque
El evento del pasado 2 de Julio fue muy interesante y altamente inspirador. Estaré
encantado de recibir la información que me puedas enviar sino también de asistir a la
siguiente edición.
Eugenio De Miguel
Me alegra que continueis con la iniciativa, todo el mundo estaba muy satisfecho con el
resultado y el feedback fué muy bueno.
Pablo Goikoetxea
Made in Spain, Making it in Britain
Victoria Gallardo (Creative Orchestra) and
José Antonio Zamora (ICEX)
Agatha Ruiz de la Prada and Juan Paz
Made in Spain, Making it in Britain
Networking evening with the Spanish
Ambassador Federico Trillo
Peter Wyhinny (SEAT), José Antonio Zamora
and Enrique Ruiz de Lera
Made in Spain, Making it in Britain
Sponsors Many thanks to our sponsors Iberica Food, Marqués de Cáceres and Estrella de Galicia, who provided an array of delicious food for our guests to enjoy. Made in Spain, Making it in Britain
The next event Madrid, Thursday April 25th, 2013 Made in Spain, Making it in Britain
This event will be organised by CreaEve Orchestra in collaboraEng with: -­‐  Foro de Marcas Renombradas Media partners:
La Razon
(Trade associaEon of big brands) (National newspaper
of Spain)
Radio Nacional
Exterior
-­‐  Cámara de Comercio Británica BriEsh Chamber of Commerce -­‐  Cámara de Comercio de Madrid Madrid Chamber of Commerce -­‐ ICEX and UKTi Made in Spain, Making it in Britain
The event The event will be a full morning with speakers from major BriEsh and Spanish brands, plus government bodies, covering: Retail, fashion, food & drink, alcohol, tourism, green energy, household, legal and distribuEon. Madrid Chamber of Commerce. The venue is used for major business conferences and seats over 250 aYendees. Made in Spain, Making it in Britain
PromoCng the event The event will be promoted through various databases of business people: MCC 35,000 BCC 2,000 CO 5,000 FMR 5,000 Plus media partners through their own channels and trade PR. Made in Spain, Making it in Britain
For all enquiries please contact: Macarena MarCnez +44 207 272 2297 [email protected] Quality of Spain is a not-­‐for-­‐profit organisaEon with the aim of championing quality Spanish products, produce, services, travel and brands and encouraging Anglo Spanish trade. www.qualityofspain.co.uk CreaCve Orchestra is the UK’s only Anglo Spanish adverEsing & brand markeEng agency. We offer both Spanish and BriEsh brands expert advice about how to market to UK consumers. www.creaEveorchestra.com Made in Spain, Making it in Britain