Press release March 31, 2010 LABoral celebrates three years of activity The international presence and the growing support of the Asturian public is consolidated as El Centro de Arte y Creación Industrial in Gijón celebrates its third anniversary. SUMMARY Inaugurated on March 30, 2007, by the President of the Principality of Asturias, Vicente Álvarez Areces, and the then-Minister of Culture, Carmen Calvo, as an interdisciplinary space intended to foster artistic exchange and promote the relation between art, science, technology, industry and society, El Centro de Arte y Creación Industrial in Gijón celebrated three years of activity this Tuesday. During this period, LABoral has consolidated its activity and its international presence in a two-fold way: as an exhibition centre and a space dedicated to education, research, production and dissemination of new forms of art and industrial creation. At the same time, the support of the Asturian public has continually grown. LABoral has shown itself to be a timely and necessary project for the digital era. In fact, Asturias is ahead of its time, having created a new kind of centre, one whose concept and areas of activity are being reproduced in other spaces that are popping up in various places across Spain, such as is Catalonia and Madrid. The Project arose as an initiative of the Government of the Principality of Asturias that, in 2005, established La Fundación La Laboral Centro de Arte y Creación Industrial, with the intention of strengthening the domain of technological culture as part of its strategy to design alternative models of the future for Asturias, as well as to continue advancing in the development of the Knowledge Society. La Fundación is a prívate, cultural, non-profit educational organisation, comprised of important public and private bodies. Faithful to the Programmatic Axes laid out in its Strategic Plan, LABoral’s activites deal with every kind of question related to the new paradigms of the digital era, the perception of territory, ecology and sustainability, equal rights amongst genders and the citizenry and new narratives that show the preeminence of the image in the new languages and codes used by artists. 1 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org Relevant data 35 exhibitions, in which have been shown 670 works of art by 537 artists and collectives from Spain and abroad during the three years of LABoral’s existence. • In this period, El Centro de Arte has produced 73 works of art of which 28 are creations by Asturian artists. • In addition, from March 30, 2007, to December 31, 2009, a total of 545,338 people have participated in various activities organised by LABoral in its five areas of activity: Exhibition, Education, Research, Production and Mediation. • In its three years of activity, nearly 15,000 people have participated in the workshops, courses and seminars organised within the Educational Programme intended for a general public, artists, professionals and university students. • LABoral’s activities have had a wide national and international impact through the 9,990 appearances in over 1,000 radio broadcasts, newspapers, television channels, specialised magazines and digital media. In the year 2009 alone, an estimated audience of 756.4 million people was reached through the communication media. • A vital communication element with the public has been the centre's web page www.laboralcentrodearte.org which in this period received 302,340 visits and 1,721,974 pages were sent. • LABoral signed agreements with nearly 90 public and private organisations of a cultural as well as an academic or social nature, with the goal of sharing experience and knowledge. 46 are in Asturias and the rest from Spain and around the world. LABoral has worked with 359 Asturian suppliers while carrying out its activities. • Concerning technical equipment, in the three years that El Centro de Arte has been in operation, the network has been redesigned to include new and updated systems, optimizing the existing equipment and installing new ones, such as the wifi zone. • Different systems have also been installed: information management, inventory, maintenance, cost control, electronic questionnaires, an agenda and net announcements, the Asturian Artists Archive, the Archive_Mediatheque, Visitor controls and space management. • In these three years, LABoral has increased the resources at its disposal to serve the public: Platform Zero_ LABoral Production Centre, the Mediatheque_Archive, MathsLAB: Mathematics and Creativity workshop and the Chill-out zone. These were added to the LABshop, which was open when the centre was inaugurated. 2 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org LEARN MORE Exhibition LABoral produced a total of 35 exhibitions in which 31 curators selected more than 670 works of art by 537 artists and collectives. Of these, 97 were from Asturias. The exhibitions were noteworthy for the quality of the works exhibited, the analyses of the curators and the standards of quality demonstrated in the exhibitions' assembly and presentation. When staging the exhibitions, LABoral works in close collaboration with architects, which firmly links this creative industry with the activities of El Centro, while offering a museography in accordance with the curatorial discourse. Every exhibition has been thoroughly documented in text and in photographs in the published catalogues that also feature essays written by experts on the subject matter of the exhibitions. Education Every exhibition has also featured round table discussions, symposia and workshops that favour dialogue with the public and that stimulate debate and reflection on the relationship of society with today's technological culture. LABoral held 92 workshops and 17 theoretical gatherings directed by 200 instructors. A total of 14,933 people from Asturias, Spain and around the world participated in the various activities. The workshops - intended for professionals, students, families and children - were designed to be a programme parallel to the exhibitions, always keeping in mind the specific needs of the professional and creative local community. Emphasis has been placed upon education and the use of free open code software for creative ends. Research LABoral's research is mainly carried out through cReaTic, the Laboratory for Creativity and Technological Research, which provides the methods and means needed to stimulate technological research as an impetus for social and economic progress. Furthermore, cReaTic is a decided move in support of talent, art, science, technology and innovation in an environment in which young researchers carry out their ideas in collaboration with renowned businesses and research organisations. It is an initiative of La Fundación CTIC, promoted by LABoral Centro de Arte, and which counts on the economic support of Alcoa, Arcelor, CajaAstur and the Government of the Principality of Asturias. It is meant for renowned businesses that are clearly in support of 3 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org innovation and that are actively involved in encouraging creativity, capable of sustaining a global vision of their services and products. It is meant for research organisations that will upon cReaTic as a synergy: where young and talented inventors will have the chance to share their knowledge and discoveries, to express their creativity and carry out their ground-breaking technological projects, capable of competing in the global market place. LABoral receives the support of the Ministry of Industry, Tourism and Commerce as part of Plan Avanza: a plan to establish a flexible and expandable multimedia environment that contributes to collective memory; which - directly or indirectly - strengthens the public's participation in the social and cultural life of their neighbourhood / city / territory. LABoral's research area also works on making the network a catalyst of social relations that help us get to know our neighbours. Consequently, it strengthens the community and one's sense of belonging to it. Production In its first three years, LABoral produced a total of 73 works of art amongst which 28 were by Asturian artists - both for exhibitions and limited edition art objects available at the LABshop. This year saw the inauguration of Platform Zero _LABoral Production Centre: a centre for production, artistic research, consultancy, innovation and training. It is a place for experimentation with audio, video, light, electronics, data processing, computer vision and videogames. Likewise, El Centro de Arte y Creación Industrial has awarded two artistic production grants for artists in Asturias under 45 years of age, thereby fomenting amateur projects in the field of artistic creation. Public Programme Fitting in with the rest of the project, LABoral works towards the cultural dissemination of new artistic practices and creative industries that mainly use technological media. In this regard, El Centro de Arte organised a total of 6 festivals, 29 concerts, 12 film series, 6 theatre series, 9 awards and 23 activities intended for the various users of and visitors to the centre, including also planned events for children and families on the weekend Institutional relations In everything it does, El Centro de Arte y Creación Industrial in Gijón maximises collaborative networking. This is why it has signed collaboration agreements with nearly 90 public and private organisations of a cultural, academic and social character, in the interest of fostering a society dedicated to creative and innovative ways to occupy their time. Of these, 46 are based in Asturias, 19 in Spain and the other 19 abroad. Most notably, LABoral has agreements 4 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org with: ZKM Center for Art and Media (Germany), Ars electronica (Austria), IMAL. Center for Digital Cultures and Technology (Belgium) and Eyebeam, Museum of the Moving Image, Massachussets Institute of Technology (USA), to only mention a few. The agreements signed between LABoral, the University of Oviedo and a Universitat Oberta de Catalunya (UOC) are worthy of special mention for their pioneering character. Through co-organised courses and seminars, the three institutions propose to establish "a dynamic environment in which artists, researchers, teachers and critics work in connection with wide audiences. The goal is to connect the University with immediate and daily reality, searching for participative educational models that introduce the public to the latest trends in artistic creation." In addition, in carrying out its activities, El Centro de Arte has worked with 359 Asturian businesses, also having dealt with 245 suppliers from the rest of Spain and abroad. ACHIEVEMENTS Visitors Between March 30, 2007, and December 31, 2009, a total of 545,338 people participated in the various events organised by LABoral in the five areas of its activity: Exhibition, Education, Research, Production and Mediation. Some of the exhibitions that LABoral Centro de Arte y Creación Industrial have produced and inaugurated in Gijón have been sent to other centres both in Spain and abroad. Such was the case with Emergentes, which was shown in numerous Latin American countries, Auto. Sueño y materia, coproduced with CAM2: Centro de Arte 2 de Mayo and shown in its Madrid installations, banquete, nodos y redes, also exhibited in one of today's most important art centres, ZKM (Karlsruhe, Germany ) and Crisálidas by Asturian artist Fernando Gutiérrez, which was shown in El Centro Párraga in Murcia. El Centro has also organised Public Art Interventions/Live art actions. Most mentionable: the two phases of the Asturian artist exhibition Extensiones-Anclajes, with pieces in 12 locations throughout Asturias, the inaugural workshop Led-Throwies and the work of art Bump from the Playware exhibition. In 2008, LABoral offered to the public a performance by artist Gordan Savicic in Gijón as part of the exhibition Homo Ludens Ludens and the LABacción festival. Regional, national and international impact in the media The impact in the communication media has increased year by year. In 2009, LABoral reached an estimated audience of 756.4 million people through printed, radio, television and digital media. Thisd is 5 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org comparison with the 447.1 million people reached in 2008: a 69% increase. Publications in Asturias, the rest of Spain and abroad have echoed the activities going on at the art centre through their critiques of exhibitions, reviews of programming schedules or reports on their own field of investigation. The following have made numerous mentions of LABoral: ABC, El Mundo, El País, La Razón, La Vanguardia, amongst other national press and specialised publications such as A Mínima, Art Notes, Arte Contexto, Arte y Parte, Auto Bild, Cahiers du Cinema, Descubrir el Arte, Diseñart, Exit, Neo2, Nuevo Estilo or On Diseño. Internationally, other prestigious publications that have brought the name of Gijón and its Centro de Arte to various countries and have praised its work: ArtForum, Art News, Art Review, Arte Giorgio Mondadori, Clarín, Exibart, L'Expresso, Flash Art, Frame, Frieze, Forbes, Kunstzeitung, La Nación, Libération, Neural, Newsweek and Segno, amongst others. Resources Over these three years, LABoral has accumulated different kinds of resources placed at the disposal of the public. Platform Zero_LABoral Production Centre, a multi-purpose space used as a centre for production, artistic research, innovation and training. Mediatheque_Archive, inaugurated on March 2, 2010, this documentation centre offers access to bibliographical, printed and visual material as well as to audiovisual records of the most experimental works of contemporary creation and culture, with special emphasis in the field of art-science-technology. It is open to both experts and the general public. MathsLAB, an open, suggestive, playful and interactive space that lead to experimentation and learning. Mathematics, technology and the image help develop creativity in the space to be opened on April 8. Chill-out zone, designed by the Asturian architect studio Longo+Roldán, sets up a rest area open to experimentation and enjoyment, a place for playing and relaxing or taking a break while visiting the exhibitions at the centre. LABshop, where the visitor to LABoral can find a large variety of books on art and new technologies or acquire the latest publications on the market or limited edition art objects. The Board of Patrons The Board of Patrons is the supreme governing, representative and administrative body of La Fundación that carries out the functions appropriate to it, within the limits of the Statutes and according to the applicable laws. President Jesús Manuel Hevia-Aza (Until December 29, 2008) Mercedes Álvarez González, Ministry of Culture and Tourism of the 6 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org Principality of Asturias First vice-president: Jorge Fernández León, representing the Principality of Asturias Second vice-president: Nicanor Fernández, representing HC Energía Secretary: José Pedreira Menéndez Members of the Board Juan Cueto Alas and Agustín Tomé Fernández, representing the Principality of Asturias Ministry of Culture Gijón City Hall Autoridad Portuaria Caja de Ahorros de Asturias Fundación Telefónica Sedes Strategic Corporate Members Alcoa (2008. Project: Laboratory for Creativity and Technological Research. cReaTic) Associate coprorate members Dragados Duro Felguera FCC 7 LABoral Centro de Arte y Creación Industrial Los Prados, 121. 33394 Gijón - Asturias. T. +34 985 185 577. F. +34 985 337 355 [email protected] _ www.laboralcentrodearte.org