Fundamentals of Business Administration 1. ENTERPRISE AND

Fundamentals of Business Administration
1. ENTERPRISE AND ENTREPRENEUR: 1. The firm as a socio-economic reality. 2.
Forms and types of businesses. 3. The Entrepreneurs and its role in today's economy.
2. COMPETITIVENESS OF THE ENTERPRISE: 1. Concept of competitiveness. 2.
Analysis of the general environment. 3. Analysis of the specific environment. 4. Internal
analysis: the value chain. 5. Tangibles and intangibles elements.
3. THE SUBSYSTEM OF ADMINISTRATION AND MANAGEMENT: 1. The
management process and the nature of managerial work. 2. Strategic Management. 3.
Strategic decisions: location and dimension.
4. THE SUBSYSTEM OF PRODUCTION: 1. The subsystem of production of the
enterprise. 2. Objectives, criteria and decisions levels in the production area. 3. Design
of the production process: selection of products and processes. 4. Quality
Management. 5. Planning, programming and production control.
5. THE COMMERCIAL SUBSYSTEM: 1. The commercial subsystem: basic concepts.
2. Objectives and marketing decisions. 3. Market knowledge. 4. Product and
distribution. 5. Promotion and price.
6. THE FINANCIAL SUBSYSTEM: 1. The financial function in the enterprise. 2. The
financial environment of the enterprise. 3. External sources of finance. 4. Internal
sources: the self-financing. 5. The cost of capital.
7. INVESTMENT IN THE COMPANY: 1. Investment: concept and process. 2. Process
of selection of investments.
8. THE HUMAN RESOURCES SUBSYSTEM. 1. The human factor as strategic
resource. 2. Human resource management system: objectives, levels and functions. 3.
Planning and control of human resources. 4. Recruitment and training of human
resources. 5. Assignment and maintenance of human resources.
9. REFERENCES:
BASIC:
Aguer, M.; Pérez, E.; Martínez, J. (2004). Administración y Dirección de Empresas.
Teoría y Ejercicios Resueltos. Editorial Universitaria Ramón Areces. Madrid.
Blundel, R. & Lockett, N. (2011). Exploring Entrepreneurship. Oxford University Press.
Oxford. United Kingdom.
Boddy, D. (2008). Management: An Introduction, 4th ed., Prentice Hall.
Bueno Campos, E. (2010). Curso Básico de Economía de la Empresa: Un enfoque de
organización. Pirámide. Madrid.
Bueno Campos, E. (2012). Organización de Empresas. Estructura, procesos y
modelos. Pirámide. Madrid.
Daft, R.L. (2011). Management. Cengage Learning.
Robbins, S.P. & Coulter, M. (2014). Management. Pearson.
Scarborough, N. M. (2013). Essentials of Entrepreneurship and Small Business
Management. Prentice Hall. ISBN-10: 0132666790.
Taylor, B.W. (2012). Introduction to Management Science (11th Edition). Prentice Hall.
ADDITIONAL:
Carnegie, D. (1990) How to Win Friends and Influence People. Vermilion.
Castillo, A. y otros (1992). Prácticas de gestión de empresas. Pirámide. Madrid.
Castillo, A. y otros (2009). Introducción a la Economía y Administración de Empresas.
Pirámide. Madrid.
Cuervo, A. (Dir.) (2008). Introducción
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empresas. 2ª ed. Pirámide.
García Galán, M.M. y otros (2007). La economía de la empresa en el espacio de
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Griseri, P. (1998) Managing Values. Macmillan.
Iborra, M., Dasí, A., Dolz, C. y Ferrer, C. (2010). Fundamentos de Dirección de
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Kotler and Keller (2011). Marketing Management (14th Edition). Prentice Hall.
Maynar Mariño, P. (direc. y coord.) (2008). La Economía de la Empresa en el Espacio
de Educación Superior. Mc Graw Hill.
Peters, T. & Waterman, R. (1982 ) In Search of Excellence. Harper and Row.
Pettinger, R. (2001) Mastering Management Skills. Palgrave.
Pettinger, R. (2006) Introduction to Management (4th Edition). Palgrave.
Pettinger, R. (ed) (2004) The Foundations of Management. UCL/Pearson.
Porter, M. (1980) Competitive Strategy. Free Press
Porter, M. (1985) Competitive Advantage. Free Press.
Senge, P. (1992) The Fifth Discipline. Century.
Van Horne (2008). Fundamentals of Financial Management (13th Edition). Prentice
Hall.