Diapositiva 1

Conceptos Básicos de Costos y Gastos
Noviembre 21 de 2012
Retail
Marketing
Diseño
Patronaje
ANALISIS DE DATOS
Producción
Logistica
ESTRATEGIAS
Forces of competition
New
entrants
Threat of new entrants
Bargaining power of
suppliers
Suppliers
Bargaining power of buyers
Industry
competitors
Buyers
Intensity of
rivals
Threat of substitutes
Substitutes
Source:11/26/2012
M Porter, The Competitive Advantage
of Nations, Collier Macmillan, 1989
(c) Maria Rey, Atlanta 2012
4
SWOT analysis
Internal
External
Strengths/fortalez Weaknesses/debili
as
dades
Opportunities
Threats/amenzas
Positive
Source: K Andrews, The Concept of Corporate Strategy, McGraw Hill, 1987
11/26/2012
Negative
(c) Maria Rey, Atlanta 2012
5
Value disciplines
Product leadership
Minimum threshold
to compete
Operational
excellence
11/26/2012
Customer
intimacy
(c) Maria Rey, Atlanta 2012
Source: M Treacy and F Wiersema, The Discipline of Market Leaders,
Harper Collins, 1995, adapted by Gartner
6
Core competencies matrix
New
How protect
and extend the
franchise ?
Participate in
the future ?
Core
competence
Improve
Existing positioning with
better
leverage ?
Redeploy or
redefine to
create new
products ?
New
Existing
Market
11/26/2012
Source:
G Hamel and C Prahalad, Competing for (c)
the Maria
Future,Rey, Atlanta 2012
Harvard Business School Press, 1994
7
Conectividad
Alineamiento de la institucion con la
estrategia
Cadena de abastecimineto y foco de la
demanda
Sostenibilidad de la estrategia.
11/26/2012
(c) Maria Rey, Atlanta 2012
8
• Conocimiento del mercado
• Recoleccion de datos
Eye movement sensing
Image
Touch Screen
Geo-location
GPS Running
Shoes




Conversion Rate
Dwell time
Flow Opportunity
Gross Shopping
Hours™
 Routes
 Shopper Loyalty
 Usage of Areas