Export - Analytics Deck SPb

GOING EXPORT
NADYA SHUKALOVA
New Business development
Google Russia
WHY EXPORT? 2,5
BILLION
people are online globally
Source: Internet Users and Penetration Worldwide Report 2012, eMarketer
OVER
$1,25
TRILLION
e-commerce sales in 2012 worldwide
Source: Ecommerce Sales topped $1 Trillion for First Time in 2012, eMarketer 2013
1
IN
3
would buy from abroad
if products or services were cheaper or better
Source: Report on cross-border e-commerce in the EU, Feb 2009, Commission of the European Communities
COMMON EXPORT CHALLENGES
Finding new markets
How to find
new markets and
customers?
Measuring Efficiency
How to keep control
over the results?
Being local
How to operate at
scale?
- Seemea Performance Solutions & Innovations - Google Confidential & Proprietary
LESS COST, TIME & UNCERTAINTY
WITH
Google
IT’S NOT ONLY ABOUT ADVERTISING
1
FIND NEW MARKETS
GOOGLE TRENDS
SEE HOW PEOPLE ARE SEARCHING FOR YOUR PRODUCTS
Discover search trends
and the most popular
queries in a selected
region or country
google.com/Trends/explore
Google Confidential & Proprietary!
CONSUMER BAROMETER
WHAT DO MY GLOBAL CUSTOMERS DO ONLINE?
ConsumerBarometer.com
Google Confidential & Proprietary!
11
2
BE LOCAL
GOOGLE TRANSLATE PLUG-IN
INTERNATIONALIZE YOUR WEBSITE
HOME
HOTELS
CARS
FLIGHTS
OFFERS
Booking Your Flight
is Easy!
Top Hotels
<div id=“google_translate_element”></
div><script>
Function googleTranslateElementInit()
Weekend
{
Flights
from
new google.
Translate.TranslateElement({
pageLanguage: ‘en’
}, ‘google_translate_element’);
}
</script><script src=“//
translate.google.com/transla
</script>
“I am the owner of a
hotel in Edinburgh”
INICIO
HOTELES
COCHES
VUELOS
OFERTAS
Reserva tu vuelo es muy fácil!
Los fines de semana
desde
Mejores Hoteles
“Yo soy el dueño de un
hotel en Edimburgo”
Translate.google.com/Manager/Website/
Google Confidential & Proprietary!
13
GOOGLE TRANSLATE TOOLKIT
ADDRESS GLOBAL CUSTOMERS IN THEIR OWN LANGUAGE
270 Hotels in Edinburgh– Availability and Low Prices.
www.travelabchotels.com/Hoteis-Ediinburgh - travlenow.com is rated
Sign up to get a 65% discount!
Cheap Hotels
Most Popular Hotels
Luxury Hotels
Best Rated Hotels
856 comments
270 Hoteles en Edimburgo - Disponibilidad y precios económicos.
www.travelabchotels.com/Hoteles-Edimburgo - travlenow.com is
rated hasta un 65% en su reserva!
Ahorre
Hoteles Económicos
Hoteles Más Populares
(856 comentarios)
Hoteles de Lujo
Hoteles Recomendados
Translate.google.com/Toolkit/
Google Confidential & Proprietary!
14
3
MEASURING EFFICIENCY
Mesure. Report. Optimisation
Google Confidential & Proprietary!
16
DEVELOP YOUR LOCAL STRATEGY
Electronic payments
Shipping and
Logistics
Custom, Taxes and
Duties
Insurance
Legal
Customer Support
Google Confidential & Proprietary!
17
WEBNODE CASE STUDY
AND HOW GOOGLE HELPED
Google Confidential & Proprietary!
THANKS
AND GO FORWARD!
Google Confidential & Proprietary!