Syllabus – Plan de negocio General Course Details: Kurs No.: IBU

Syllabus – Plan de negocio
General Course Details:
Kurs No.:
IBU 2122
Title:
Plan de negocio
Language:
Spanish
Credits:
ECTS 5 (4 weekly contact hours)
Level:
Advanced (Bachelor – 4th semester)
Sessions:
Friday, 11.30 – 13.00, 13.45 – 15.15
Participants:
Students of the IB and ISP track
Requirements:
Students should have completed all the foundation courses in
management taught in Spanish. A high proficiency in Spanish is
required. This is not a language course.
Lectures Details:
Lecturer:
Office:
Contact:
Prof. Dr. Kerstin Bremser / Jorge Enrique Peña Mosquera
W2.3.26
Tel: 07231 / 28 6299 or email: [email protected] /
[email protected]
Colloquium:
Wednesday, 11.30 – 13.00
Description of Course:
This course provides an introduction to entrepreneurial behavior in the Spanish speaking
world. In addition, students apply skills acquired during the first study phase, mainly in cost
accounting, marketing and HR management.
Main learning goals are:
- What different models exist to explain entrepreneurial behavior?
- How do you write a business plan?
- What are different aspects of the business plan?
- How are successful companies started?
- How does the investment climate in Spain look like?
Learning Objectives:
LO
Learning Objective / Outcome
Contributions to learning objectives
Assessment
Expert knowledge
Students show that they have sound basic
knowledge …
1.1
… in Business Administration.
Analysis of the importance of business plans
in the business world, writing of a business
plan
Business plans written in
teams
1.2
… in Economics.
1.3
… in Business Law.
1.4
… in Quantitative Methods.
Use of information technology
2.1
Students demonstrate proficiency in using
computer programs to solve business
problems.
2.2
Students are able to use information
systems effectively in real world business
settings.
3.
Critical thinking and analytical
competence
Students are able to apply analytical and
critical thinking skills to complex problems.
4.
Discussion of causes / consequences / risks
associated with the creation of your own
company in a foreign environment.
Evaluation based on written
report and oral contributions
Ethical awareness
Students are able to develop business
ethics strategies and apply them to typical
business decision-making problems.
Communication skills
5.1
Students are able to express complex
problems effectively in writing
5.2
Students demonstrate their oral
communication skills in presentations and
papers.
6.
Capacity for teamwork
Students show that they are able to work
successfully in a team by performing
practical tasks.
Write a Business Plan in Spanish Language
Present the plan in front of a group of
supervisor
Elaborate the plan in a team of two to three
persons
Hand in a written assignment
of approx. 30 pages in Spanish
Graded oral presentation
Tutorials with the professor to
steer the teamwork to an
effective goal
Specific objectives of the class
7.1
7.2
7.3
7.4
The students demonstrate broad
knowledge of business and management
tools, methods and know-how, which are
used in an international environment.
Application of management tools in the set
up of the business and evalution on
appropriateness
The students are able to
communicate/negotiate in English and
French/Spanish, and are able to use the
relevant cultural skills necessary to work
successfully in an international
environment.
Presentation and elaboration of the business
plan in Spanish language. Marketing has to
be addressed to customers in the foreign
market and attract interest from people of a
different culture
The students understand the business
environments, institutions and systems in
the Anglo-Saxon and French/Spanish
regions and are aware of their
implications for International Business.
The students are able to analyze problem
situations in international business and
7. 1 – 7.3:
Oral presentation and written
paper on the business idea.
Proof of successful operation of the newly
founded business in a foreign environment.
subsequently develop relevant solutions.
Contents of the Course:
During a semester approx. 30 sessions are available to consider the following main topics:
Session
1/2
07/10/16
3/4
5/6
6/7
7/8
9 / 10
11 / 12
13 / 14
15 / 16
17 / 18
19 / 20
21 / 22
14/10/16
21/10/16
28/10/16
11/11/16
25/11/16
26/11/16
26/11/16
02/12/16
09/12/16
16/12/16
Tbd
Topic
Business Plan: Introduction to the topic of
entrepreneurship / Outline
Marketing Plan
Operational Planning
Own Elevator Pitch
Tutorials
Financial Planning
Financial Planning
Financial Planning
Tutorials
Tutorials
Tutorials
Student Presentation of Business Plan
23 / 24
Tbd
Student Presentation of Business Plan
25 / 26
Tbd
Student Presentation of Business Plan
27 / 28
Tbd
Student Presentation of Business Plan
Teacher
Prof. Dr. Bremser
Prof. Dr. Bremser
Prof. Dr. Bremser
Prof. Dr. Bremser
Prof. Dr. Bremser
Prof. Alonso-Almeida
Prof. Alonso-Almeida
Prof. Alonso-Almeida
Prof. Dr. Bremser
Prof. Dr. Bremser
Prof. Dr. Bremser
Prof. Dr. Bremser /
Prof. Alonso-Almeida
Prof. Dr. Bremser /
Prof. Alonso-Almeida
Prof. Dr. Bremser /
Prof. Alonso-Almeida
Prof. Dr. Bremser /
Prof. Alonso-Almeida
* for the tutorials students only need to be present during their assigned slot
Didactical Approach and Workload:
The course consists of 2 sessions of 1 ½ hours per week and awards 5 credits. It is therefore
expected that students use at least 60 hours to prepare themselves for the session, to
subsequently review the session and write up their business plan.
The didactical approach for the course is a mix of formal lecture and case studies that are
solved in groups. During the formal lecture it is expected that students are actively involved.
In addition, we try to have one guest speaker per term. Attendance to his/her speech is
mandatory.
In addition, students have to attend several tutorials where the professors check the progress
of the groups.
Method of Assessment:
The final grade is a weighted combination of different assessments. 50 % of the final grade is
comprised of the writing of a business plan that students prepare in groups of three, present
in class and hand in. Papers are due on February 12th. Absolutely no late papers are
accepted, no made up assignment is offered. 30 % is comprised of the presentation of the
plan. The remaining 20% are evenly distributed between the three tutorials and class
participation.
Students are expected to be present at all classes. Absences have to be excused in advance
and agreed upon by the lecturer. Unexcused absence during more than two classes leads to
failure of the entire course.
The grading is as follows:
1.0 Very good, a performance significantly above the average
2.0 Good, an above average performance
3.0 Satisfactory, an average performance
4.0 Adequate, a below average performance with noticeable shortcomings
5.0 Fail, an unacceptable performance
Literature:
The necessary materials are:
A copy of the slides found on the e-learning platform
A copy of the distributed articles and case studies found on the e-learning platform
Weinberger, K. (2009): Plan de negocios. Nathan Associates Inc. USAID / Perú / Mype
competitiva.
http://www.uss.edu.pe/uss/eventos/JovEmp/pdf/LIBRO_PLAN_DE_NEGOCIOS.pdf
Alcaraz, R. (2001); El emprendedor de éxito, Guía de planes de negocio. McGraw Hill
Interamericana editores.
In addition to these documents, the following are useful reference books:
Almoguera, J. A.: El plan de negocio, http://www.megaconsulting.net/cgivel/megaconsulting1/archivos/PLAN.pdf, 2006
Amat Salas, O.: Comprender la contabilidad y las finanzas, Ediciones Gestión 2000,
Capellades (Barcelona), 1998
Amat Salas, O.:Análisis Económico Financiero, Ediciones Gestión 2000, Barcelona, 2005,
Barcelona, 2010.
Amat Salas, O.; Soldevila, P.: Contabilidad y Gestión de Costes, Editorial Profit,
Bueno Campos et al.: Dirección estratégica: Desarrollo de estratégica y análisis de casos,
Pirámide, 2006
Cibrán Ferraz P., Villanueva Villar, M., Fernández Rodríguez, M.T.: Planificación financiera,
teoría y casos prácticos, Tórculo Edicións, Santiago de Compostela, 2008.
Dolan et al.: La gestión de los recursos humanos, 3ª ed., McGraw Hill, 2007
Durbán Oliva, S. irimia Diéguez, A.: Planificación financiera en la práctica empresarial,
Ediciones Pirámide, Madrid, 2009.
Hollensen, S.: Global Marketing – a decision-oriented approach, 5th edition, Pearson, 2011
Ollé et al.: El plan de empresa: Cómo planificar la creación de una empresa, Marcombo, 2008
Rodríguez Sandiás, A.: Planificación financiera aplicada, Tórculo Edicións, Santiago de
Compostela, 2008.
Web documents:
www.maricopa.edu Guía de un plan de negocio
www.circe.es Centro de Información y Red de Creación de Empresas
www.barcelonanetactiva.com Barcelona activa
www.emprendedores.es Emprendedores
www.investinspain.org Invest in Spain
www.ipyme.org Pequeña y Mediana Empresa
www.planempresa.ipyme.org Plan de Empresa
www.infoautonomos.com Como crear una Sociedad ...