Estudi econòmic i comercial del Raval 2010-2011

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Territori
Raval
Ciutat Vella
Barcelona
Superfície Km2
1,07
4,4
102,2
% Total Ciutat Vella
24,3
100
% Total Barcelona
1,0
4,3
100
48.485
104.048
1.615.985
% Total Ciutat Vella
46,6
100
% Total Barcelona
3,0
6,4
100
45.313
23.647
15.812
Població
Densitat de població (Hab/km2)
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el Raval
%
Ciutat Vella
%
Barcelona
%
Homes
26.417
54,5
54.967
52.8
768.349
47.5
Dones
22.068
45,5
49089
47.2
847.636
52.5
Total
48.485
100
104.048
100
1.615.985
100
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Edats
Total
%
0-14
5.916
12,2
15-24
5.016
10,3
25-64
31.182
64,3
65 i més
6.371
13,1
Total
48.485
100
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Habitants d’origen estranger al Raval
Total
% sobre població total del Raval
% sobre la població estrangera de Barcelona
2007
2011
2012
Diferencia 2012 - 2007
21.499
26.621
24.089
+2.590
45,7
47,8
49,2
+3,5
8,5
8,2
8,5
0
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Nacionalitat
Habitants
Estrangers
24.089
Barcelona
282.178
Pakistan
5.682
23.281
Filipines
4.307
8.482
Bangla Desh
2.329
3.252
India
1.430
5.538
Marroc
1.559
13.674
557
15.511
1226
22.909
Equador
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Estat dels locals per micro-zona
Àngels, Bonsuccés,
Elisabets, Dr. Dou, Pintor F., Notariat i Xuclà
Nou de la Rambla
Sant Antoni Abad
Hospital i Riera Baixa
Tallers i Pl. Castella
Sant Pau i Junta de Comerç
Riera Alta i Pl. del Dubte
Rambla del Raval
Joaquim Costa, Pl. Emili Vendrell i Ferlandina
Carme i Pl. Del Padró
Unió, Marquès de Barberà, Sta. Margarida i Penedides
Riereta, Carretes, Sant Pacià, Cera i Botella
Raval Sud
0%
20%
40%
60%
80%
100%
Actius
Tancats
Magatzems
En Traspàs
En Rehabilitació
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locals sense activitat (tancats o magatzems) per micro-zones (%)
60
50,2
50
50
38,7
40
30
22,6
20
15,8
15,3
10
0
Riereta,
Carretes,
Sant Pacià,
Cera i
Botella
Raval Sud
Unió,
Marquès de
Barberà,
Sta.
Margarida i
Penedides
Carme i Pl.
Del Padró
Joaquim
Costa, Pl.
Emili
Vendrell i
Ferlandina
Rambla del
Raval
12,7
Riera Alta i
Pl.del Dubte
11
Hospital i
Riera Baixa
10,7
Sant Pau i
Junta de
Comerç
10,7
Tallers i Pl.
Castella
9,4
Sant Antoni
Abad
8,3
Nou de la
Rambla
5
Àngels,
Bonsuccés,
Elisabets,
Doctor Dou,
Pintor
Fortuny,
Notariat i
Xuclà
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Tipologia d'establiments (Total del Raval)
45%
53%
2%
Comerç minorista
Comerç majorista
Serveis
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Tipologia establiments (Raval centre)
Tipologia
establiments (Raval nord)
43%
48%
53%
51%
4%
1%
Comerç minorista
Comerç majorista
Serveis
Comerç minorista
Comerç majorista
Serveis
Tipologia establiments (Raval sud)
17%
1%
82%
Comerç minorista
Comerç majorista
Serveis
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Distribució del comerç minorista
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3%
47%
Raval Nord
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Distribució del comerç majorista
3%
Distribució dels Serveis
17%
12%
40%
50%
48%
80%
Raval Sud
Raval Nord
Raval Centre
Raval Sud
Raval Nord
Raval Centre
Raval Sud
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Distribució del comerç minorista per sectors
Alimentació
24%
35%
Tèxtil, Calçat i Pell
Parament de la Llar
Oficina i Mecànica de Precisió
z
Llibres i Diaris
3%
Productes Químics i Farmacèutics
Material de Transport
7%
Mixt
3%1%
6%
21%
Altres
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Distribució per sectors del comerç minorista a les diferents zones
Raval Nord
30,3
25,1
7,0 3,8 6,3 3,8
22,6
Raval Centre
36,8
18,0
5,3
8,3 2,3
26,3
Raval Sud
58,8
5,9 5,9 5,9 11,8
11,8
0
20
40
60
80
100
%
Alimentació
Tèxtil, Calçat i Pell
Parament de la Llar
Oficina i Mecànica de Precisió
Llibres i Diaris
Productes Químics i Farmacèutics
Material de Transport
Mixt
Altres
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DISTRIBUCIÓ PER MICRO-ZONA DEL COMERÇ MINORISTA
Raval Nord
Productes
Oficina i
Material de
Llibres i
Tèxtil, calçat Parament de
Raval Centre
Alimentació
químics i
mecànica de
transport
diaris
i
pell
la
llar
Raval Sud
farmacèutics
precisió
Tallers i Pl. Castella
15,7%
41,2%
5,9%
2,0%
0,0%
2,0%
0,0%
17,2%
10,3%
1,7%
6,9%
5,2%
0,0%
39,7%
Joaquim Costa, Pl. Emili Vendrell i Ferlandina
Àngels, Bonsuccés, Elisabets,
24,6%
24,6%
4,6%
0,0%
7,7%
10,8%
0,0%
Doctor Dou, Pintor Fortuny,
Notariat i Xuclà
16,7%
6,7%
3,3%
3,3%
6,7%
0,0%
33,3%
Riera Alta i Pl. del Dubte
Carme i Pl. Del Padró
27,5%
29,4%
9,8%
0,0%
2,0%
5,9%
0,0%
46,7%
16,7%
3,3%
0,0%
0,0%
6,7%
0,0%
Sant Antoni Abad
Hospital i Riera Baixa
2,5%
0,0%
3,7%
6,2%
0,0%
27,2%
33,3%
Sant
Pau
i
Junta
de
Comerç
31,7%
9,5%
9,5%
0,0%
1,6%
6,3%
0,0%
Unió, Marquès de Barberà, Sta.
35,3%
5,9%
0,0%
0,0%
0,0%
5,9%
11,8%
Margarida i Penedides
35,7%
23,2%
7,1%
1,8%
1,8%
7,1%
0,0%
Nou de la Rambla
Riereta, Carretes, Reina
61,9%
2,4%
4,8%
0,0%
0,0%
14,3%
0,0%
Amàlia, Sant Pacià, Cera i
Botella
66,7%
0,0%
0,0%
0,0%
0,0%
22,2%
0,0%
Rambla del Raval
Raval Sud (14 carrers)
58,8%
5,9%
0,0%
5,9%
5,9%
11,8%
0,0%
Total establiments
195
121
34
5
17
42
2
2IHUWD&RPHUFLDO
Mixte
Altres
Total
establiments
5,9%
27,5%
51
3,4%
15,5%
58
4,6%
23,1%
65
0,0%
30,0%
30
3,9%
21,6%
51
3,3%
23,3%
30
6,2%
21,0%
81
0,0%
41,3%
63
5,9%
35,3%
17
0,0%
23,2%
56
0,0%
16,7%
42
0,0%
11,1%
9
0,0%
11,8%
17
17
137
570
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Distribució del comerç majorista per sectors
3%
7%
17%
28%
Alimentació
Tèxtil, Calçat i Pell
Fusta, Suro, Papers i Arts Gràfiques
Material de Construcció
3%
Joguines i Esports
Altres
42%
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Distribució dels serveis per sectors
46%
28%
5%
1%
2%
2%2%
5%
9%
Restaurants, Bars i Hotels
Reparacions
Transports i Comunicacions
Finances i Assegurances
Manteniment, netejai Protecció
Ensenyament
Sanitat i Assistencia
Activitats Immobiliàries i Serveis a Empreses
Altres Serveis Personals i Culturals
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Distribució per sectors dels serveis a les diferents zones
44,5
4,0 9,2
2,93,7 4,4
28,7
Raval Nord
Raval Centre
50,2
5,0 8,7
0,6 3,1
28,0
Raval Sud
35,4
8,5
2,42,43,7
23,2
0
20
40
60
80
100
%
Reparacions
Restaurants, Bars i Hotels
Finances i Assegurances
Transports i Comunicacions
Ensenyament
Manteniment, netejai Protecció
Sanitat i Assistencia
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Raval Nord
Raval Centre
Raval Sud
Tallers i Pl. Castella
Joaquim Costa, Pl. Emili Vendrell i Ferlandina
Àngels, Bonsuccés, Elisabets, Doctor Dou, Pintor
Fortuny, Notariat
i Xuclà
Riera Alta iPl. del Dubte
Carme i Pl. Del Padró
Sant Antoni Abad
Hospital i Riera
Baixa
Sant Pau i Junta de Comerç
Unió, Marquès de Barberà, Sta. Margarida i
Penedides
Nou de la Rambla
Riereta, Carretes,
Reina Amàlia, Sant Pacià, Cera i
Botella
Rambla del Raval
Raval Sud (14 carrers)
Total establiments
2IHUWD&RPHUFLDO
DISTRIBUCIÓ PER MICRO-ZONA DELS SERVEIS
Sanitat i
Assistencia
Activitats
Immobiliàries i
Serveis a
Empreses
Altres Serveis
Personals i
Culturals
Total
establiments
2,6%
0,0%
13,2%
23,7%
38
2,4%
1,2%
1,2%
34,1%
82
3,2%
0,0%
1,6%
27,0%
63
0,0%
8,7%
0,0%
8,7%
26,1%
23
4,1%
6,1%
4,1%
0,0%
6,1%
28,6%
49
17,6%
0,0%
11,8%
5,9%
0,0%
0,0%
23,5%
17
0,0%
10,5%
8,8%
0,0%
0,0%
0,0%
1,8%
21,1%
57
54,4%
4,4%
5,9%
0,0%
2,9%
1,5%
0,0%
1,5%
29,4%
68
31,8%
4,5%
9,1%
0,0%
4,5%
0,0%
4,5%
18,2%
27,3%
22
58,5%
3,8%
7,5%
1,9%
1,9%
0,0%
0,0%
1,9%
24,5%
53
34,6%
9,9%
7,4%
0,0%
1,2%
1,2%
1,2%
2,5%
42,0%
81
62,5%
5,0%
15,0%
2,5%
0,0%
0,0%
0,0%
2,5%
12,5%
40
35,4%
8,5%
11,0%
1,2%
2,4%
3,7%
2,4%
12,2%
23,2%
82
311
34
62
14
15
15
5
32
187
675
Reparacions
47,4%
5,3%
5,3%
2,6%
0,0%
37,8%
4,9%
13,4%
2,4%
2,4%
63,5%
0,0%
1,6%
1,6%
1,6%
34,8%
8,7%
13,0%
0,0%
38,8%
2,0%
10,2%
29,4%
11,8%
57,9%
Transports i
Finances i
Comunicacions Assegurances
Manteniment,
neteja i
Protecció
Restaurants,
Bars i Hotels
Ensenyament
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
&DUDFWHUtVWLTXHVGHOVFRPHUoRVLVHUYHLV
(Q DTXHVW DSDUWDW HV SUHVHQWHQ HOV UHVXOWDWV GH O¶DQjOLVL VREUH HOV VHJHQWV
DVSHFWHV O¶DQ\ G¶REHUWXUD VHJRQV HO SURSLHWDUL DFWXDO O¶H[LVWqQFLD GH UHWRODFLy L
O¶LGLRPDXWLOLW]DWHQDTXHVWDO¶DFFHVVLELOLWDWGHOVORFDOVO¶RIHUWDFRPHUFLDOTXHHVSRW
WUREDUHQFDSVGHVHWPDQDOHVIDFLOLWDWVGHSDJDPHQWGHOVFRPHUoRVHOVLQJUHVVRV
SURYLQHQWVGHOWXULVPHLHOQLYHOOGHVDWLVIDFFLyYHUVHOIXQFLRQDPHQWGHOQHJRFL
$Q\G¶2EHUWXUD
anys
%
6L V¶REVHUYD O¶DQ\ G¶REHUWXUD GHOV HVWDEOLPHQWV FRPHUFLDOV GHO EDUUL GHO 5DYDO HV
FRQVWDWDTXHGHOWRWDOGHFRPHUoRVLVHUYHLVHQDFWLXDQDOLW]DWVXQWRWDOGH
JDLUHEp HO V¶KDQ REHUW R WUDVSDVVDW HQ HOV GDUUHUV DQ\V GDGD TXH
PRVWUDXQDDOWDURWDFLy'¶DOWUDEDQGDHOG¶HVWDEOLPHQWVWHQHQXQDDQWLJXLWDW
VXSHULRUDOVDQ\VHVWDEOLPHQWV
Anys d'obertura dels establiments
25%
23%
20%
16%
15%
11%
10%
9%
5%
5%
4%
4%
3%
0%
Fins al 1975 Entre 1976 i Entre 1981 i Entre 1986 i Entre 1991 i Entre 1996 i Entre 2001 i Entre 2006 i
1980
1985
1990
1995
2000
2005
2011
anys
6LUHDOLW]HPHOPDWHL[DQjOLVLSHU]RQHVREVHUYHPTXHODXELFDFLyGHOVHVWDEOLPHQWV
DO EDUUL QR Wp XQD FRUUHODFLy GLUHFWD DPE O¶DQWLJXLWDW GHOV QHJRFLV L SHU WDQW QR
WUREHPGLIHUqQFLHVVLJQLILFDWLYHVHQWUH]RQHV
Anys d'obertura dels establiments per zona
29
Entre 2006 i 2011
22
23
9
20
Entre 2001 i 2005
13
7
Entre 1996 i 2000
9
9
3
Entre 1991 i 1995
5
6
7
Entre 1986 i 1990
4
4
3
4
Entre 1981 i 1985
4
7
4
Entre 1976 i 1980
3
5
12
Fins al 1975
12
0
5
10
15
20
25
30
35
%
Raval nord
Raval centre
Raval sud
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
&DO SRVDU HQ UHOOHX TXH SURS GHO GHOV HVWDEOLPHQWV GHO 5DYDO 6XG KDQ
REHUW OHV VHYHV SRUWHV HQ HOV GDUUHUV DQ\V XQ SHUFHQWDWJH WtPLGDPHQW
VXSHULRUDOGHODUHVWDGH]RQHVSHUzTXHHQWHUPHVDEVROXWVVXSRVDXQWRWDOGH
QRXVHVWDEOLPHQWV
3HU WDO GH FRQqL[HU TXLQV VyQ HOV QRXV HPSUHVDULV GHO EDUUL V¶KDQ FUHXDWOHV GDGHV
H[WUHWHVVREUHO¶DQWLJXLWDWGHOVFRPHUoRVLO¶RULJHQGHOVVHXVFRPHUFLDQWV
Any d'obertura dels establiments per origen
100%
80%
60%
40%
20%
0%
Fins al Entre 1976 Entre 1981 Entre 1986 Entre 1991 Entre 1996 Entre 2001 Entre 2006
1975
i 1980
i 1985
i 1990
i 1995
i 2000
i 2005
i 2011
Autòcton
Immigrant Comunitari
Immigrant No Comunitari
Ns/Nc
&RP SRGHP REVHUYDU HQ HO JUjILF DQWHULRU OD WHQGqQFLD G¶REHUWXUD GH QRXV
ORFDOVSHUSDUWG¶HPSUHVDULVDXWzFWRQVpVGHFUHL[HQWGHVGHOVDQ\VILQV
DO¶DFWXDOLWDW
'¶DOWUD EDQGD HV SRW DSUHFLDU TXH HQ HOV GDUUHUV DQ\V HO FUHL[HPHQW GHO
QRX HPSUHVDULDW G¶RULJHQ LPPLJUDQW QR FRPXQLWDUL KD VXSHUDW HO UDWL
G¶REHUWXUD G¶HVWDEOLPHQWV GH OD UHVWD G¶RUtJHQV DXWzFWRQV L LPPLJUDQWV
FRPXQLWDULV
6LV¶DQDOLW]DHOJUjILFVHJHQWYHLHPFODUDPHQWTXLQDpVO¶HYROXFLyGHO¶REHUWXUDGH
QRXVORFDOVG¶RULJHQLPPLJUDQWQRFRPXQLWDULHQOHVGLIHUHQWV]RQHVGHOEDUULLFRP
DTXHVWHVWHQGqQFLHVHVGLIHUHQFLHQGHODPLWMDQDG¶REHUWXUDG¶HVWDEOLPHQWVG¶RULJHQ
DXWzFWRQTXHGHFUHL[ILQVDUHSUHVHQWDUHOGHOHVQRYHVREHUWXUHVDO
Obertura de nous establiments d'orígen immigrant no comunitari per zona
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Fins al 1975 Entre 1976 i Entre 1981 i Entre 1986 i Entre 1991 i Entre 1996 i Entre 2001 i Entre 2006 i
1980
1985
1990
1995
2000
2005
2011
Raval nord
Raval centre
Raval sud
Autòcton
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
(Q UHODFLy DO FRPSRUWDPHQW GH O¶HPSUHVDULDW LPPLJUDQW G¶RULJHQ QR FRPXQLWDUL HQ
HOV GDUUHUV DQ\V FDO GHVWDFDU OD FUHL[HQW REHUWXUD GH QRXV HVWDEOLPHQWV
G¶RULJHQ DVLjWLF 3DNLVWDQ ,QGLD L %DQJODGHVK PDMRULWjULDPHQW
HVSHFLDOPHQW HQ OD ]RQD GHO 5DYDO FHQWUH L 5DYDO QRUG TXH UHSUHVHQWHQ HO L
UHVSHFWLYDPHQWGHOWRWDOGHFRPHUoRVLPPLJUDQWV
(Q WHUPHV DEVROXWV HO QRPEUH G¶HVWDEOLPHQWV GH QRYD REHUWXUD G¶RULJHQ DIULFj L
DPHULFjVyQPROWVLPLODUVWDQWDOD]RQD&HQWUHFRPDO5DYDO1RUG
(VWUXFWXUD HPSUHVDULDO GHOV HVWDEOLPHQWV SHU Q~PHUR GH
WUHEDOODGRUVHV
(Q IXQFLy GHO QRPEUH GH WUHEDOODGRUVHV FODVVLILTXHP HOV HVWDEOLPHQWV HQ PLFUR
FRPHUo G¶ D SHUVRQHV PLFURHPSUHVD GH D SHUVRQHV SHWLWD HPSUHVD
G¶ D SHUVRQHV PLWMDQD HPSUHVD GH D SHUVRQHV L JUDQ HPSUHVD
PpVGHSHUVRQHV
&RP SRGHP REVHUYDU HQ HO VHJHQW JUjILF HOV FRPHUoRV L VHUYHLV GHO 5DYDO
DQDOLW]DWVVyQGHSHWLWIRUPDWHOPLFURFRPHUoUHSUHVHQWDJDLUHEpHO
VHJXLW GH OD PLFURHPSUHVD DPE HO HVVHQW OD UHVWD GH IRUPDWV PROW
UHVLGXDOVLFRQFHQWUDWVHQGHWHUPLQDWVVHFWRUVFRPpVHOFDVGHO¶KRVWDOHULD
Estructura empresarial per nombre de treballadors
4% 1% 1%
50%
44%
BASE: 839
Micro comerç (d'1 a 2 persones)
Micro empresa (de 3 a 10 persones)
Petita empresa (d'11 a 30 persones)
Gran empresa (més de 100 persones)
Mitjana empresa (de 31 a 100 persones)
3HUVH[HV¶REVHUYDTXHHOSHVGHOVKRPHVHQHOPLFURFRPHUoLOHVPLFURHPSUHVHV
pVVXEVWDQFLDOPHQWVXSHULRUDOGHOHVGRQHV'HWHFWHPSHUWDQWTXHODSUHVqQFLD
GH OD GRQD HQ HOV FRPHUoRV L VHUYHLV pV PpV HOHYDGD HQ OHV HPSUHVHV GH
PDMRUWDPDQ\WDOFRPHVFRQVWDWDHQHOTXDGUHVHJHQW
7UHEDOODGRUVHV
7LSRORJLDGHFRPHUoVHUYHL
0LFURFRPHUoG
DSHUVRQHV
0LFURHPSUHVDGHDSHUVRQHV
3HWLWDHPSUHVDG
DSHUVRQHV
0LWMDQDHPSUHVDGHDSHUVRQHV
*UDQHPSUHVDPpVGHSHUVRQHV
'RQHV
+RPHV
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
&UHXDQW DTXHVWHV GDGHV DPE O¶RULJHQ GHOV SURSLHWDULVHV HQ UHVXOWD TXH HOV
FRPHUoRV UHJHQWDWV SHU HPSUHVDULV G
RULJHQ LPPLJUDQW QR FRPXQLWDUL
WHQHQ XQHV FDUDFWHUtVWLTXHV PROW PLFUR XQ GHOV ORFDOV WHQHQ HQWUH L WUHEDOODGRUVHVPHQWUHTXHXQFRQVWHQG¶XQHTXLSHQWUHLSHUVRQHV
2UtJHQ7UHEDOODGRUVHV
,PPLJUDQW ,PPLJUDQW1R
$XWRFWRQ
&RPXQLWDUL
FRPXQLWDUL
7LSRORJLDGHFRPHUoVHUYHL
0LFURFRPHUoG
DSHUVRQHV
0LFURHPSUHVDGHDSHUVRQHV
3HWLWDHPSUHVDG
DSHUVRQHV
0LWMDQDHPSUHVDGHDSHUVRQHV
*UDQHPSUHVDPpVGHSHUVRQHV
(Q HOV FRPHUoRV L VHUYHLV UHJHQWDWV SHU DXWzFWRQV WDPEp WHQHQ XQ IRUW SHV HO
FRPHUo G
y WUHEDOODGRUV L OD PLFURHPSUHVD GH ILQV D WUHEDOODGRUV
5qJLPGHO/RFDO
/D PHLWDW GHOV HVWDEOLPHQWV HQTXHVWDWV HVWDQ DPE UqJLP GH OORJXHU L WDQ VROV HO
VyQGHSURSLHWDW
Règim dels locals
27%
50%
9%
14%
Lloguer
Propietat
Altres
ns/nc
/HV GLIHUqQFLHV HQWUH ]RQHV QR VyQ VLJQLILFDWLYHV SHUz Vt TXH V¶KD GHWHFWDW
GLIHUqQFLHVSHOTXHIDDOUqJLPGHOORFDOHQIXQFLyGHO¶RULJHQGHOSURSLHWDULD
(QWHUPHVDEVROXWVHOQRPEUHGHORFDOVHQSURSLHWDWSHUSDUWGHOVDXWzFWRQV
WULSOLFD D DTXHOOV G¶RULJHQ HVWUDQJHU (Q WHUPHV SHUFHQWXDOV HOV ORFDOV GH
SURSLHWDW GLQV GHO FROāOHFWLX DXWzFWRQ UHSUHVHQWHQ XQ PHQWUH TXH HQ HO
FROāOHFWLXLPPLJUDQWpVGHOHQHOFDVGHOVQRFRPXQLWDULVLG¶XQSHOTXHID
DOVLPPLJUDQWVFRPXQLWDULV
5HWRODFLy
/¶DQjOLVL GH OD UHWRODFLy GHOV HVWDEOLPHQWV HQV GLX TXH XQD JUDQ PDMRULD GHOV
HVWDEOLPHQWVHOFRPSWHQDPEDOJXQWLSXVGHUqWRO
6¶REVHUYD TXH WDQW DO QRUG DO FHQWUH FRP DO VXG H[LVWHL[ PDMRULWjULDPHQW
VHQ\DOLW]DFLy LR LGHQWLILFDFLy GHOV HVWDEOLPHQWV FRPHUFLDOV L SHU WDQW QR KL KD
GLIHUqQFLHVVLJQLILFDWLYHVHQWUH]RQHV
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
,GLRPDGH5HWRODFLy
7DO FRP REVHUYHP HQ HO VHJHQW JUjILF HO FDWDOj pV O¶LGLRPD GH UHWRODFLy GHO
GHOVHVWDEOLPHQWVGHOEDUULDPEUqWROVHJXLWGHOFDVWHOOjDPEHO
Idiomes de retolació
4%
9%
31%
10%
2%
44%
Castellà Català Àrab Urdú Nom propi Altres
3HU ]RQHV HO 5DYDO QRUG L HO 5DYDO VXG WHQHQ HOV PDMRUV SHUFHQWDWJHV
G¶HVWDEOLPHQWVUHWRODWVHQFDWDOjWRWLTXHQRKLKDGLIHUqQFLHVVLJQLILFDWLYHV
Idiomes de retolació per zona
60%
46%
50%
45%
41%
40%
32%
30%
30%
24%
20%
20%
11%
9%9%
9%
7%
10%
4%
4%
3%
2%
1%
0%
0%
Raval Nord
Raval Centre
Raval Sud
Castellà Català Àrab Urdú Nom propi Altres
$FFHVVLELOLWDW
Accessibilitat Establiments Comercials
7RW L OHV FDUDFWHUtVWLTXHV XUEDQtVWLTXHV
GHO
EDUUL
DPSODGD
GHOV
8,9%
FDUUHUV
17,6%
YRUHUHV JDLUHEp ô SDUWV GHOV
ORFDOV WHQHQ FRQGLFLRQV zSWLPHV
G¶DFFHVVLELOLWDW 8Q SUHVHQWHQ
FHUWD
GLILFXOWDW
73,5%
G¶DFFHVVLELOLWDW L QRPpV XQ VyQ
LQDFFHVVLEOHV
Accesible
Una Mica Accessible
Inaccessible
(OVFULWHULVG¶DFFHVVLELOLWDWV¶KDQHVWDEOHUWGHVGHODYRUHUDGHOFDUUHUILQVDOVFRPHUoRV9HXUH$QQH[
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
6L IHP O¶DQjOLVL SHU ]RQHV REVHUYHP TXH HO PDMRU SHUFHQWDWJH GH FRPHUoRV DPE
IDFLOLWDWV G¶DFFpV HV WURED DO 5DYDO FHQWUH SHUz VHQVH JUDQV GLIHUqQFLHV DPE HO
5DYDOQRUGLVXG
Accessibilitat per zones
100%
6
6
12
19
21
16
80%
60%
40%
75
73
72
20%
0%
Raval Nord
Raval Centre
Raval Sud
Accesible Una Mica Accessible Inaccessible
'¶DOWUD EDQGD WHQLQW HQ FRPSWH TXH OD PRVWUD G¶HVWDEOLPHQWV GH OHV ]RQHV QRUG L
FHQWUHVyQPROWVLPLODUVpVGHVWDFDEOHHOIHWTXHHO5DYDOQRUGDJOXWLQLHOGHOV
HVWDEOLPHQWVLQDFFHVVLEOHVGHOEDUUL
)RUPHVGHSDJDPHQWRIHUWHVSHOVFRPHUoRV
7DQ VROV XQ GHOV HVWDEOLPHQWV HQTXHVWDWV DILUPD WHQLU HO VHUYHL GH
SDJDPHQWDPEWDUJHWD
Possibilitat de pagament amb targeta
Ns/Nc
23%
Sí
42%
No
35%
3HU WLSRORJLD G¶HVWDEOLPHQW FDO GHVWDFDU FRP MD V¶KDYLD REVHUYDW HQ HVWXGLV
DQWHULRUV HO EDL[ SHUFHQWDWJH GH VHUYHLV TXH SRVVLELOLWHQ HO SDJDPHQW DPE
WDUJHWD HQ FRQFUHW XQ HQ FRPSDUDFLy DPE HO FRPHUo PDMRULVWD L PLQRULVWD
DPEHOLUHVSHFWLYDPHQW
Possibilitat de pagament amb targeta per tipologia d'establiment
Minoristes
49%
31%
20%
Majoristes
68%
25%
7%
Serveis
35%
38%
27%
0%
20%
40%
Sí
60%
No
80%
100%
Ns/Nc
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
9DO D GLU TXH HQ HO FDV GHOV VHUYHLV HO GHOV EDUV KRWHOV L UHVWDXUDQWV
HQTXHVWDWVIDFLOLWHQHOSDJDPHQWDPEWDUJHWD
'LQVGHOFRPHUoPLQRULVWDFDOGHVWDFDUHOWq[WLOFDOoDWLSHOOTXHHVGHVPDUFDGHOD
PLWMDQD GH OD VHYD FDWHJRULD DPE XQ G¶HVWDEOLPHQWV DPE SRVVLELOLWDW GH
SDJDPHQWDPEWDUJHWD
3HU]RQHVFRPHVSRWREVHUYDUDOJUjILFVHJHQWFDOGHVWDFDUHO5DYDOQRUGDPEXQ
SHUFHQWDWJHVG¶HVWDEOLPHQWVTXHDFFHSWHQWDUJHWDGHOSXQWVSHUVREUHGHOD
PLWMDQDGHOEDUUL
3HUDOWUDEDQGDHO5DYDOFHQWUHFRPSWDDPEXQGHOVVHXVORFDOVTXHDILUPHQ
QRGLVSRVDUGHOPHFDQLVPHSHUSDJDUDPEWDUJHWD
Possibilitat de pagament amb targeta per zona
100%
20%
22%
29%
80%
26%
60%
38%
29%
40%
45%
20%
33%
31%
0%
Raval Nord
Raval Centre
Raval Sud
Sí
No
Ns/Nc
1LYHOOG¶XWLOLW]DFLyGHOSDJDPHQWDPEWDUJHWDGHFUqGLWGqELW
(Q HOV HVWDEOLPHQWV GHO 5DYDO XQ GHOV SDJDPHQWV FRP D PLWMDQD VyQ
HIHFWXDWVDPEWDUJHWD
3HU ]RQHV HQ HOV FRPHUoRV L VHUYHLV GHO 5DYDO QRUG pV RQ OD JHQW XWLOLW]D PpV OD
WDUJHWDGHFUqGLWDPEXQGHSDJDPHQWVHIHFWXDWVDPEDTXHVWVHUYHLVHJXLW
GHO5DYDO6XGDPEXQLGHO5DYDO&HQWUHDPEXQ
2EHUWXUDHQFDSVGHVHWPDQD
(OGHOVHVWDEOLPHQWVGHOEDUULREUHQHOVGLVVDEWHVDOPDWt8QWDPEpKR
IDHOGLVVDEWHDODWDUGD(QHOFDVGHOVGLXPHQJHVXQGHOVORFDOVREUHQDOPDWt
LXQKRIDQWDPEpDODWDUGD
Obertura establiments
en cap de setmana
65
dies
Dissabte matí
57
Dissabte tarda
Diumenge matí
32
Diumenge tarda
31
0
20
40
Sí
35
43
68
69
60
80
100
%
No
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
3HU]RQHVHO5DYDO1RUGGHVWDFDSHUWHQLUKLKDXQSHUFHQWDWJHPpVHOHYDWGH
FRPHUoRVTXHREUHQHOGLVVDEWHWDUGDXQHQIURQWG¶XQGHO5DYDO6XG
Obertura d'establiments en cap de setmana per zones
80
44
37
%
70
64
59
59
60
39
38
40
27
23
20
0
Raval Nord
Raval Centre
Zones
Dissabte matí Dissabte tarda Diumenge matí
,QJUHVVRVSHUWXULVPH
23
22
Raval Sud
Diumenge tarda
/DPLWMDQDGHOVLQJUHVVRVSURYLQHQWVGHOWXULVPHDOEDUULVHJRQVGHFODUDFLRQV
GHOVFRPHUFLDQWVHQTXHVWDWVpVGHO
$TXHVWD[LIUDRVFLOāODOOHXJHUDPHQWVLIHPO¶DQjOLVLSHU]RQHV$L[tGRQFVHQHO5DYDO
QRUGHOSHVGHOWXULVPHHQHOVVHXVLQJUHVVRVpVGHOHQHOFDVGHO5DYDO
FHQWUHLXQDO5DYDOVXG
1LYHOOGHVDWLVIDFFLyVREUHHOIXQFLRQDPHQWGHOQHJRFL
(QDTXHVWHVWXGLDGLIHUqQFLDGHO¶³(VWXGL(FRQzPLFL&RPHUFLDOGHO5DYDO
´V¶KDLQFRUSRUDWXQDSUHJXQWDDOVSURSLHWDULVHQUHODFLyDODVDWLVIDFFLyYHUVHO
IXQFLRQDPHQWGHOVHXQHJRFL
'HOHVUHVSRVWHVREWLQJXGHVREVHUYHPXQHTXLOLEULDO¶KRUDGHIHUDTXHVWDYDORUDFLy
SUjFWLFDPHQWHOGHOVHPSUHVDULVDILUPHQTXHHOQHJRFLHOVKLYD³PROWR
EDVWDQWEp´y³3RFR0DODPHQW´PHQWUHTXHHOFRQVLGHUDTXHHOVHX
QHJRFLIXQFLRQDDPEQRUPDOLWDW
Valoració del funcionament del negoci
31%
31%
38%
BASE: 713
Molt o bastant bé
Normal
Poc o Malament
(VWXGL(FRQzPLFL&RPHUFLDO
2IHUWD&RPHUFLDO
sector
zones
3HU ]RQHV REVHUYHP TXH HO QLYHOO GH VDWLVIDFFLy GHOV HPSUHVDULV HQTXHVWDWV
DXJPHQWDFRPPpVDOQRUGHVWUREDHOVHXHVWDEOLPHQW
Valoració del funcionament del negoci per zones
33,4
22,4
44,1
Raval Nord
Raval Centre
32,9
36,0
31,2
41,4
48,3
Raval Sud 10,3
%
Molt o bastant bé
Normal
Poc o Malament
3HU VHFWRU VH¶Q GHVSUqQ TXH PDMRULVWHV L VHUYHLV WHQHQ XQD PLOORU SHUFHSFLy GHO
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Valoració del funcionament del negoci per
sectors
Minoristes
27,9
36,3
35,8
Majoristes
58,8
23,5
17,6
Serveis
33,6
40,7
25,7
%
Molt o bastant bé
Normal
Poc o Malament
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2ULJHQ
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XQG¶RULJHQLPPLJUDQW
Origen dels propietaris/es
42%
55%
3%
BASE: 876
Autòcton
Immigrant Comunitari
Immigrant No Comunitari
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Origen dels propietaris/es per zones
Raval Nord
3
62
35
Raval Centre
3
49
48
Raval Sud
58
0
42
%
BASE: 876
Autòcton
Immigrant comunitari
Immigrant no comunitari
Origen els propietaris/es
per micro-zones
Àngels, Bonsuccés, Elisabets, Doctor Dou, Pintor
ϳϵ͕ϴй
Fortuny, Notariat i Xuclà
Tallers i Pl. Castella
ϳϱ͕ϱй
zones
Marquès de Barberà, Sta. Margarida i Penedides
Unió,
Carme i Pl. Del Padró
Raval Sud
Riera Alta i Pl. del Dubte
Nou de la Rambla
Joaquim Costa, Pl. Emili Vendrell i Ferlandina
Sant Pau i Junta de Comerç
Hospital i Riera Baixa
Riereta, Carretes, Sant Pacià, Cera i Botella
Sant Antoni Abad
Rambla del Raval
ϰϮ͕Ϯй
ϰϮ͕ϵй
Ϯ͕ϰй
ϱϰ͕ϴй
ϰϲ͕ϰй
ϭ͕Ϯй
ϱϮ͕ϰй
ϰϳ͕ϵй
Ϯ͕ϭй
ϱϬ͕Ϭй
ϱϬ͕Ϭй
ϭ͕Ϭй
ϰϵ͕Ϭй
ϰϳ͕Ϯй
ϰ͕ϱй
ϰϴ͕ϯй
Ϯ͕ϱй
ϰϲ͕ϴй
ϱϬ͕ϲй
ϲϮ͕ϱй
Ϭ͕Ϭй
ϲϲ͕ϳй
ϰ͕ϴй
й
ƵƚžĐƚŽŶ
ϯϵ͕ϴй
Ϭ͕Ϭй
ϱϳ͕ϴй
Ϯϴ͕ϲй
Ϯϴ͕ϲй
ϭ͕Ϯй
ϱϵ͕Ϭй
ϮϬ͕ϰй
ϰ͕ϭй
ϭϬ͕Ϯй
ϲϭ͕Ϯй
ϯϳ͕ϱй
ϲ͕ϰй ϭϯ͕ϴй
/ŵŵŝŐƌĂŶƚ ŽŵƵŶŝƚĂƌŝ
/ŵŵŝŐƌĂŶƚ EŽŽŵƵŶŝƚĂƌŝ
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Origen per continents dels propietaris/es immigrants
8
6
7
9
9
5
2
4
1
6
7
16
5
11
5
15
2
37
57
44
32
8
Raval nord
Raval centre
Raval sud
%
7
Àfrica
Àsia: Bangladesh
Àsia: Altres
Àsia: Pakistan
Àsia: Xina
Europa
Àsia: Índia
Àsia: Filipines
Amèrica
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Origen
del
comerciant
per
tipologia
de
comerç
minorista
tipologia
1%
64%
35%
Alimentació
6%
30%
64%
Tèxtil, calçat i pell
17%
83%
Parament de la llar
100%
Oficina i mecànica de precisió
6%
25%
69%
Llibres
i
diaris
97%
Productes químics i farmacèutics
100%
Material de transport
7% 7%
86%
Mixt
59%
41%
Altres
BASE: 440
%
Autòcton
Immigrant comunitari
Immigrant no comunitari
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L
tipologia
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Origen del comerciant per tipologia de servei
61%
6%
32%
1%
Restaurants, bars i hotels
61%
39%
Reparacions
4%
2%
93%
Transports i comunicacions
14%
86%
Finances i assegurances
75%
25%
Manteniment, neteja i protecció
27%
73%
Ensenyament
33%
67%
Sanitat i assistència
87%
13%
Activitats immobiliàries i serveis a empreses
23%
18%
58%
Altres serveis personals i culturals
%
Autòcton
Immigrant comunitari
Immigrant no comunitari
Sector públic, associacions i altres
BASE: 521
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Edat dels propietaris/es
13,2%
33,6%
53,2%
Fins als 35 anys
Entre 35 i 50 anys
BASE: 613
Més de 50 anys
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Edat dels empresaris/es per sector
Minoristes
sector
Majoristes
Serveis
53,3
10,7
36,0
31,3
68,8
17,5
53,1
29,4
%
Fins als 35 anys
Entre 35 i 50 anys
Més de 50 anys
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Estructura empresarial per gènere dels propietaris/es (% )
1% 1%
4% 5%
10%
79%
Home
Dona
Home i Dona
2 homes
2 dones
Altres combinacions
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Idioma utilitzat per la clientela
Castellà
95%
Català
53%
Anglès
28%
Urdú
9%
Francès
2%
3%
Altres
2%
Àrab
0%
20%
40%
60%
80%
100%
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Idioma utilitzat per la clientela per zones
100%
80%
60%
40%
20%
0%
Castellà
Català
Anglès
Urdú
Francès
Altres
Àrab
Raval Nord
Raval Centre
Raval Sud
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Evolució del Comerç Minorista
141
121
Alimentació
Tèxtil, Calçat i Pell
Parament de la Llar
Oficina i Mecànica de
Precisió
Llibres i Diaris
Productes Químics i
Farmacèutics
Material
de Transport
Mixt
Altres
124
109
110
28
4
3
39
36
132
122
116
46
2010/2011
11
14
13
15
2006/2007
2005
23
22
anys anteriors
30
33
42
39
2
1
1
1
0
0
14
14
68
108
110
109
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Evolució dels Serveis
231
237
Restaurants,
Bars
i
Hotels
252
209
20
27
Reparacions
33
23
2010/2011
45
Transports
i
46
50
47
Comunicacions
2006/2007
12
14
Finances
i
Assegurances
26
2005
22
9
Manteniment, netejai
9
anys anteriors
7
Protecció
2
11
7
Ensenyament
11
10
3
6
Sanitat
i
Assistencia
3
5
20
Activitats Immobiliàries i
29
29
Serveis a Empreses
24
141
Altres Serveis
Personals i
149
168
Culturals
115
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ZONA PUNTS D'ENTRADA
RAVAL NORD
RAVAL CENTRE A
Des de la Rambla
B
Des de Ronda Sant Antoni
Carrer Joaquim Costa
C
Des de Ronda Sant Antoni
Carrer Valldonzella
D
Des de Ronda Sant Antoni
Carrer Ferlandina
E
Des de Ronda Sant Antoni
Carrer Bonsuccés
F
Des de la Rambla
Carrer Riera Alta
G
Des de Ronda Sant Antoni
Carrer Carme
H
Des de la Rambla
Carrer Sant Antoni Abat
I
Des de Ronda Sant Antoni
Carrer de la Cera
J
Des de la Ronda Sant Pau
Carrer de la Lleialtat
K
Des de la Ronda Sant Pau
Carrer Hospital
L
Des de la Rambla
M
Des de la Rambla
N
Des de la Ronda Sant Pau
O
Des de la Rambla
P
Des de la Rambla
Q
Des de l'Avinguda del Paral·lel
R
Des de l'Avinguda del Paral·lel
S
Des de la Rambla
Carrer Tallers
Carrer Sant Pau
Carrer Unió
Carrer Nou de la Rambla
RAVAL SUD Carrer de l'Arc del Teatre
(VWXGL(FRQzPLFL&RPHUFLDO7UjQVLWGHYLVLWDQWV&RPSWDWJH
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C.Tallers (B)
C. Joaquim Costa (C)
C. Valldonzella (D)
C.Ferlandina (E)
C.Riera Alta (G)
Abat (I)
C.Sant Antoni
C.Tallers (A)
C. Bonsuccès
(F)
C.Cera
(J)
C.Carme
(H)
C.Lleialtat
(K)
C.Hospital (L)
C.Sant Pau (M)
C.Sant Pau (N)
C.Nou de la Rambla (Q)
C.Unió (O)
C.Nou de la Rambla (P)
C.Arc del Teatre (S)
C.Arc del Teatre (R)
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MATÍ
PUNTS D'ENTRADA
ZONA
A
Des de la Rambla
B
Carrer Joaquim Costa
Carrer Valldonzella
RAVAL
CENTRE
TARDA
DONES
TOTAL
HOMES
DONES
TOTAL
TOTAL
HOMES
DONES
TOTAL
1091
921
2012
2019
1728
3747
3110
2649
5759
Des de Ronda Sant Antoni
871
628
1499
1119
957
2076
1990
1584
3574
C
Des de Ronda Sant Antoni
1068
884
1952
1487
1268
2755
2555
2152
4707
D
Des de Ronda Sant Antoni
292
164
456
343
229
572
635
393
1028
Carrer Ferlandina
E
Des de Ronda Sant Antoni
555
380
935
749
493
1242
1304
874
2177
Carrer Bonsuccés
F
Des de la Rambla
1367
953
2320
1726
1598
3324
3092
2552
5644
Carrer Riera Alta
G
Des de Ronda Sant Antoni
1209
909
2118
1506
977
2483
2716
1886
4601
4071
Carrer Tallers
RAVAL NORD
HOMES
Carrer Carme
H
Des de la Rambla
937
768
1704
1179
1188
2367
2116
1955
Carrer Sant Antoni Abat
I
Des de Ronda Sant Antoni
1045
878
1923
1300
850
2150
2345
1728
4073
Carrer de la Cera
J
Des de la Ronda Sant Pau
1019
664
1683
1423
936
2358
2442
1599
4042
Carrer de la Lleialtat
K
Des de la Ronda Sant Pau
410
209
619
548
266
814
957
475
1433
Carrer Hospital
L
Des de la Rambla
1328
927
2255
1736
1269
3004
3064
2196
5259
M
Des de la Rambla
1008
497
1505
1504
758
2262
2512
1255
3767
N
Des de la Ronda Sant Pau
779
446
1224
987
574
1562
1766
1020
2786
O
Des de la Rambla
514
320
834
709
444
1153
1223
764
1986
Carrer Sant Pau
Carrer Unió
Carrer Nou de la Rambla
RAVAL SUD Carrer de l'Arc del Teatre
P
Des de la Rambla
738
496
1234
1100
755
1855
1838
1251
3089
Q
Des de l'Avinguda del Paral·lel
1062
808
1870
1301
844
2145
2363
1652
4015
R
Des de l'Avinguda del Paral·lel
219
163
382
211
108
319
430
272
702
S
Des de la Rambla
167
83
250
268
86
354
435
169
604
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DŝƚũĂŶĂĚĞǀŝƐŝƚĞƐĚŝăƌŝĞƐ
5759
Carrer Tallers (A)
5644
Carrer Bonsuccés (F)
5259
Carrer Hospital (L)
4707
Carrer Joaquim Costa (C)
4601
Carrer Riera Alta (G)
4073
Carrer Sant Antoni Abat (I)
4071
Carrer Carme (H)
4042
Punts d'entrada
Carrer de la Cera (J)
4015
Carrer Nou de la Rambla (Q)
3767
Carrer Sant Pau (M)
3574
Carrer Tallers (B)
3089
Carrer Nou de la Rambla (P)
2786
Carrer Sant Pau (N)
2177
Carrer Ferlandina (E)
1986
Carrer Unió (O)
1433
Carrer de la Lleialtat (K)
1028
Carrer Valldonzella (D)
702
Carrer de l'Arc del Teatre (R)
604
Carrer de l'Arc del Teatre (S)
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ϯϬϬϬ
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Nombre d'entrades
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Mitjana de visites setmanals
C. Tallers (B)
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Antoni
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Costa Carrer
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Universitat
C.Pelai
La Rambla
la
La Rambla
Carrer Nou de
la Rambla
Rambla de
Ronda de Sant
Pau
Carrer Sant
Antoni Abat
Carrer Hospital
Carrer Nou de la
Rambla
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Paral·lel
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MOSTREIG ALEATORI ESTRATIFICAT
Univers: La totalitat d’individus majors de 16 anys que acudeixin al territori de referència.
Efectiu de la mostra i error mostral: El nombre de persones entrevistades ha estat de 746,
seleccionades
aleatòriament dins de cada una de les seccions. El marge d’error per al conjunt de la
mostra és de ±3,8%, per a un nivell de confiança del 95,5% (2 sigmes) i sota el supòsit de màxima
indeterminació.
Treball de camp (Període): del dilluns 4 d’abril al dissabte 9 d’abril de 2011, en 3 trams horaris
diferents
(matí, tarda, nit).
Qüestionari: El qüestionari és personal i inclou 24 preguntes. Totes les preguntes (exceptuant l’edat)
'LOO
són tancades o semi-tancades (algunes amb possibilitat de resposta múltiple). La durada mitjana per
entrevista ha estat de 20 minuts aproximadament.
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Lloc de naixement dels visitants
60
0pV GH OD PHLWDW GHOV
YLVLWDQWVVyQQDVFXWVDO¶HVWDW
HVSDQ\RO
55,0
50
40
30
20
10
16,2
11,3
1,6
5,4
10,1
0,5
0
Espanya
Àfrica
Ns/Nc
Amèrica
Àsia i altres
Unió Europea 25
Europeus no UE
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Nivell d'estudis dels visitants
0
5
10
15
20
25
23,06
BUP, Batxiller Superior, FP2 i COU
8,58
Diplomats, Enginyers tècnics i similars
Primaris
complert, EGB, Batxillerat Elemental
ESO
FP1, Estudis professionals
Sense Estudis
Primaris Incomplet
Ns/ Nc
35
29,76
Llicenciats, Enginyers superiors
30
15,28
10,99
1,34
5,36
1,88
3,75
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Activitat dels visitants
0
5
10
15
20
25
30
35
Treballa per compte d'altra (assalariat)
Estudia
a l'Atur sense prestació
Treballa per compte pròpia
a l'Atur amb prestació
Jubilat / Pensionista
Estudia i Treballa
Altres
Ns/ Nc
45
50
43,6
11,9
11,4
8,6
7,6
6,4
4,4
Mestressa de casa
40
3,9
1,9
0,3
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Lloc de residència dels visitants
50
45
40
35
25
20
15
38,6
30
45,3
11,0
10
5
1,1
1,3
2,4
0,3
0
Barri del Raval
Barcelona Ciutat
Resta de Província de Bcn (Municipi)
Resta de Catalunya (Província)
Resta d'Espanya (CC.AA)
L'estranger (País)
Ns/ Nc
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Mitjà de transport dels visitants
A peu
Metro
Bicicleta
Tren / renfe
Bus urbà
Moto
Cotxe
Ferrocarrils catalans
0,8
Taxi
0,5
Bus del barri
Altres
67,6
28,7
8,8
3,8
5,0
3,2
4,8
1,6
0,8
0
10
20
30 %
40
50
60
70
80
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Motiu de trobar-se al barri
37,3
Estic de Pas en direcció a la feina
21,0
Passeig / Lleure
16,6
Estic de Pas en direcció a casa
7,1
Estudio al Raval
2,9
Turisme
Oci Nocturn
2,3
Bar i Restaurants
2,4
Compres especials / Puntuals
1,2
Compres quotidianes / habituals
1,1
8,0
Altres
0
5
10
15
%
20
25
30
35
40
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Valoració de la 10,3
Neteja
17,3
39,1
23,7
9,5
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Valoració de la
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12,1
20,4
26,9
30,6
9,8
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Valoració de
l'Accessibilitat
0%
12,9
20%
52,3
40%
Malament
31,0
60%
80%
Regular
Bé
100%
Molt bé
Valoració de la
Diversitat
Cultural
10,1
29,5
57,2
Molt malament
Malament
Regular
Bé
Molt bé
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Intenció de visitar algun establiment
Dilluns
59,6
dies
Dimarts
60
Dimecres
57
Dijous
77,8
Divendres
69,7
Dissabte
76,9
0
20
40
60
%
80
100
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LUHVSHFWLYDPHQW
Tipus d'establiment que preveu visitar
48,4
Alimentació
39,8
Bar- Restaurant
Roba personal
15,7
Banc /Caixa
15,1
13,9
Farmàcia
Estanc
10,1
Drogueria/Pintura
7,9
Calçat
7,9
Ferreteria
7,5
Complements de vestir
7,2
Llibres iMúsica
6,8
6,0
Esports
5,6
Perfumeria i cosmètics
Electrodomèstics
5,4
2,8
Altres
0
5
10
15
20
25
30
35
40
45
50
%
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Motius de no-compra al Raval
69,9%
Viu fora del barri
7,5%
Està de visita al barri
Només vinc a estudiar
5,4%
No li agrada comprar el barri
5,4%
2,2%
Manca d'oferta
Preus cars
Altres
1,1%
8,6%
0%
20%
40%
60%
80%
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Freqüència de consum d'oci nocturn
al Raval
23%
32%
23%
22%
Amb freqüència
De Tant en Tant
Molt Esporádicament
Mai
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Demanda per tipologies de compra
Alimentació
76,2%
Oci
63,9%
62,9%
Cura de la persona
Parament de la llar
57,4%
0%
30%
60%
90%
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Demanda de serveis
Restaurants, bars i hotels
89,25%
46,88%
Transport i comunicacions
Sanitat i assistència
42,21%
Altres serveis culturals i personals
41,28%
Ensenyament
23,21%
Finances i assegurances
22,12%
Reparacions
Manteniment, neteja i protecció
20,56%
15,58%
Activitats immobiliàries i serveis a empreses
0%
6,07%
20%
40%
60%
80%
100%
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70
60
50
40
Freqüència de compra per lloc de residència
30
20
10
0
Diariament
2 o 3 vegades a Una vegada a la
la setmana
setmana
Cada 15 dies
Mensualment
Cada 2 - 3
mesos
Ocasionalment
És el primer
cop que vinc
Zona on compra i/o utilitza serveis
Barri del Raval
Barcelona Ciutat
Resta Provincia Bcn
Resta de Catalunya
Resta d'Espanya
Estrangers
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Ubicació de compra per zones
=21$
=21$
=21$
=21$
0(5&$7'(/$
%248(5,$
=21$
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Fidelitat de compra per sectors
Alimentació
Parament de la llar
Oci
Cura de la persona
0%
20%
40%
Al Raval
Fora del Raval
60%
%
80%
Al Raval i Fora
100%
No compro
NS/NC
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Ubicació de compra al barri per zones i lloc de residència
zona 1
51,6
35,5
zona del Raval on compra
8,6
zona 2
5,1
33,3
8,2
zona 3
60,3
39,1
10,3
zona 4
42,3
7,1
zona 5
39,3
2,7
M.Boqueria
0
48,2
47,4
46,4
33
10
20
30
63,4
40
50
60
70
Barri del Raval
Resta de Catalunya
Barcelona Ciutat
Resta d'Espanya
Resta de Provincia de Bcn
L'estranger
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Destinació de compra dels residents al Raval
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Valoració oferta comercial del Raval
Amplitud d'horaris
8,1
Tracte Personal
Qualitat dels productes
Facilitat de Pagament
Visibilitat dels preus
Els productes es poden veure i tocar
Oferta especialitzada
7,4
7,3
7,3
7,0
6,8
6,6
6,6
6,6
6,5
6,5
6,4
6,3
6,1
Diversitat de l'oferta
Servei a domicili
Preu dels Productes
Garantia dels productes
Ambient i decoració de les botigues
Oferta de marques conegudes
Imatge exterior
0
2
4
6
8
6,6
10
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Raons de fuita de compra de certs productes
Manca de proximitat
Manca varietat/ oferta comercial
Preus
Manca de coneixement de la oferta
24,45%
9,34%
5,49%
4,12%
Manca de qualitat i presentació
2,20%
Manca d'ofertes/promocions
Manca de comoditat
1,65%
Manca de Seguretat
1,65%
Per costum
Ns/Nc
48,90%
0,27%
1,92%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
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Tan sols l’11% de les persones enquestades que compren habitualment al barri
coneixen alguna associació de comerciants del territori.
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MOSTRA DE CARRERS ANALITZATS
CODIFICACIO DELS CARRERS (43 carrers)
RAVAL NORD (13 carrers)
Tallers (01)
Joaquim Costa (02)
Ferlandina (03)
Elisabets (04)
Bonsuccés (05)
Xuclà (06)
Pintor Fortuny (07)
Notariat (08)
Doctor Dou (09)
Àngels (10)
Riera Alta (11)
Carme (12)
Sant Antoni Abat (13)
RAVAL CENTRE (16 carrers)
Hospital (14)
Riera Baixa (15)
Sant Pau (16)
Junta de Comerç (17)
Unió (18)
Marqués de Barberà (19)
Penedides (20)
Sta. Margarida (21)
Nou de la Rambla (22)
Riereta (23)
Carretes (24)
Sant Pacià (25)
Reina Amàlia (26)
Rambla Raval (27)
Cera (28)
Botella (29)
RAVAL SUD (14 carrers)
Lancaster (30)
Guàrdia (31)
Montserrat (32)
Cervelló (33)
Santa Mónica (34)
De l’Est (35)
Avda.Drassanes (36)
Sant Bertran (37)
Cid (38)
Ramon Berenguer el Vell (39)
Arc del Teatre (40)
Peracamps (41)
L’Om (42)
Santa Madrona (43)
$11(;
MOSTRA DE CARRERS ANALITZATS
CODIFICACIO EIXOS D’ESTUDI (12 eixos d’estudi)
RAVAL NORD (6 eixos d’estudi)
1 Tallers (01)
2 Joaquim Costa (02) i Ferlandina (03)
3 Elisabets (04), Carrer i Plaça Bonsuccés (05), Xuclà (06), Pintor Fortuny (07),
Notariat (08), Doctor Dou (09) i Àngels (10)
4 Riera Alta (11)
5 Carme (12)
6 Sant Antoni Abat (13)
RAVAL CENTRE (7 eixos d’estudi)
1 Hospital (14) i Riera Baixa (15)
2 Sant Pau (16) i Junta de Comerç (17)
3 Unió (18), Marqués de Barberà (19), Penedides (20), i Sta. Margarida (21)
4 Nou de la Rambla (22)
5 Riereta (23), Carretes (24), Sant Pacià (25), Reina Amàlia (26), Cera (28), Botella (29)
6 Rambla Raval (27)
RAVAL SUD (1 eix d’estudi)
1 Lancaster (30), Guàrdia (31), Montserrat (32), Cervelló (33), Santa Mónica (34), De
l’Est (35), Avinguda Drassanes (36), Sant Bertran (37), Cid (38), Ramon Berenguer el
Vell (39), Arc del Teatre (40), Peracamps (41), L’Om (42), Santa Madrona (43).
C. Joaquim Costa
C. Tallers
C. Ferlandina
C. Riera Alta
C. Sant Antoni Abat
C. Cera i Botella
Rambla del Raval
C. Riereta i Sant
Pacià
C. Carretes
C. Reina Amàlia
Lancaster, Guàrdia, Montserrat,
Cervelló, Santa Mónica, De l’Est, Av.
Drassanes, Sant Bertran, Cid, Ramon
Berenguer el Vell, Arc del Teatre,
Peracamps, L’Om, Santa Madrona.
C.Bonsuccès, Elisabets,
Xuclà, Pintor Fortuny,
Notariat, Doctor Dou i
Àngels
C. Carme
C. Hospital i Riera
Baixa
C. Sant Pau i
Junta de Comerç
C. Unió i Marquès de
Barberà, Penedides i
Sta. Margarida
C. Nou de la Rambla
$11(;
FITXA DE COMPTATGE
ENQUESTADOR:
PUNT MOSTREIG (Nom del carrer i codi):
DATA:____________________
HORA INICI:_____:_____
HORA FIN.:_____:_____
HOMES
5
10
15
20
25
25
50
75
100
125
150
175
200
225
250
275
300
DONES
5
10
15
20
25
25
50
75
100
125
150
175
200
225
250
275
300
ANNEX 4
ENQUESTA - DEMANDA COMERCIAL
ANNEX 4
ENQUESTA - DEMANDA COMERCIAL