AP07-EV04-TALLER SOBRE PREPOSICIONES Y VOCABULARIO-EXHIBICIÓN
COMERCIAL
TECNÓLOGO GESTION DE MERCADOS
FICHA No.2282597
SERVICIO NACIONAL DE APRENDIZAJE
KAREN CASTAÑEDA
INSTRUCTORA BILINGUISMO
KELLY MELO ANDRADE
NOVIEMBRE 2021
1. En el objeto de aprendizaje identifique la lista de tipos de material POP (Point of
Purchase)"punto De compra”. Organícelos alfabéticamente y escriba su correspondiente
significado en español.
Collars: Usually found on bottle necks
Collares: generalmente se encuentran en los cuellos de botella.
Dump bin: A display container, like a large box, which contains goods for sale.
Contenedor de volcado: un contenedor de visualización, como una caja grande,
que contiene bienes para la venta.
Floor graphics: They are made of adhesive material and are pasted to floors
Gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.
Gondola ends: It promotes your special offers and shows your products through
better visibility. La góndola termina: promueve tus ofertas especiales y muestra
tus productos a través de una mejor visibilidad.
Impulse strip: It is positioned in product families. It works by associating display
products.
Tira de impulso: se coloca en familias de productos. Funciona al asociar productos
de visualización.
Posters: A large printed notice, picture, or photograph, used to advertise a
productor service.
Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para
publicitar un producto o servicio.
Shelf talkers: printed card attached to a store shelf.
Habladores de estante: tarjeta impresa unida a un estante de la tienda.
Standing sing: It combines metal with paper or cardboard.
Señal de pie: combina metal con papel o cartón
Translucent vinyl: large pieces of cardboard found in the upper linear displays of
restaurants or shops
Vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas
lineales superiores de restaurantes o tiendas.
Wobbler: A very small, lightweight sign that hangs from a shelf or wire.
Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.
2. Descargue el archivo “planimetry” y léalo cuidadosamente. Elabore un mapa
coneptual sobre la lectura y agréguelo en el archivo.
PLANIMETRY
PLANIMETRY IS A MEASURING INSTRUMENT OF
PLANE SURFACES USED FOR PLANNING PHYSICAL
AREAS BECAUSE 3D SPACES CAN BE REPRESENTED IN
2D MAPS.
ASPECTS
VISUAL
MERCHANDISING
Visual
Merchandise is a
tool to achieve
sales, targets and
enhance
merchandise on
the floor. Also, it
is a mechanism to
communicate
with customers
and influence
their decisions to
buy
GRID LAYOUT
This organization is
common in
supermarkets and
pharmaceutical
retailers. It
consists in a linear
system of shelving
where fixtures can
be arranged
vertically or
horizontally for
creating aisles
through the store.
LOOP OR
RACETRACK
LAYOUT
Loop or racetrack
layout is us elf for
discount or
departmental
stores. They allow
shoppers to walk
and explore
merchandise as
they follow a
perimeter traffic
aisle.
FREE FLOWLAYOUT
Free flow- layouts
are very flexible;
they create an
informal and
friendly
environment. their
purpose is to
differentiate
merchandise
items, product
categories and
departments. This
is used in specialty
store
STORE
PLANNING
Distribution of
products on
shelves must be
made in
accordance with
the necessities
and the stores
objectives.
Aspect for store
Floor space
Product placement
Traffic flow
This item needs to
consider allocating the
product in such a way
that it creates
harmony between the
image store and
merchandising
purposes.
This variable refers to
the commitment with
manufactures,
regarding sales figures
for individual product,
promotions and
seasonal
considerations.
This factor refers to the
customer’s tracking
through the store. To
analyze if it has
provided comfort,
security and enough
space to move
comfortably.
Teniendo en cuenta el vocabulario traducido y las preposiciones estudiadas, diseñe un
planímetro con el trafico adecuado, y aspectos a tener en cuenta como salidas,
entradas y distribución de muebles, entre otros.
bathroom
entry
Fitting room
exhibitor
exhibitor
Cash register
mannequi
n
exhibitor
exit
mannequi
n
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