Benemérita Universidad Autónoma de Puebla Facultad de administración English for managent 1-3-2024 Google questions report 1 Docente: Ramírez Fernández Andrea del Carmen Alumna: Cuatlacuatl Toshua María Angélica Matricula: 202065348 Primavera 2024 GOOGLE QUESTIONS REPORT 1 After reading the book "How Google works" develop the following questions 1. From the chapter "Culture, believe in your own slogans", explain the concepts of: • The 2 pizzas This concept refers to the fact that the teams of a company should be small in such a way that it is possible to feed them only with 2 pizzas, because teams with more members require more maintenance costs, more time and there may be more conflicts and resolving them will be even more difficult. Smaller teams tend to be like families even if there are discussions the way they regroup and join efforts is very likely to do so at the right time, when a company begins to grow it is necessary to have both groups. • Do not be bad (No seas malo) This concept talks about a philosophy that is part of Google's culture, where the company recognizes the value of the company and at the same time gives power to its employees, because the moment someone sees that something is not being done correctly within the company, they have the power to stop the activities so that everyone can analyze the situation and make a moral decision, keeping in mind the values that the company has as a company. Look for examples of at least two cases where the concept "don't be bad" (no seas malo) is applied. Example 1 The Mexican company Iberdrola is recognized by the Confederation of Industrial Chambers of the United Mexican States because it always works with a strong culture of ethics and values, as it works in different social projects focused on education, health, culture, biodiversity and infrastructure, in order to support the community. Example 2 Grupo Mexicano de Desarrollo, S.A.B. is a developer and operator of infrastructure, committed to operating in accordance with a Code of Ethics and the values of its organization. Promotes an organizational culture that fosters integrity and transparency in all its operations, adhering to its corporate values and respecting the laws of the entities where it operates. From your point of view, describe how the use of these concepts can impact the development of Electronic Marketing strategies. (Extension one page at least) E-marketing is understood as the set of activities, strategies and techniques carried out by a company to attract new business, customers, create relationships, promoting a product or service on websites, social networks and search engines. To create strategies in electronic marketing we must be clear about the objective to be achieved, these will be determined by a previous analysis, taking into account our market and competition, only then we can know what the company needs to get the best results. Marketing strategies are essential to stay in a market with a high level of competitiveness, especially if it is in the electronic field, which in recent years has grown significantly. The use of the concept of the 2 pizzas in the development of electronic marketing strategies can be of great help in the beginnings of a company in the electronic field, since having a small budget and having a small group of collaborators will make your expenses lower, at the time of managing and involving our work team taking into account their decisions and in case of different opinions, there will be less conflicts to reach the same agreement. The use of these terms helps the management of the business, because decisions are made that are efficient, with that small group with which you can self-manage and devote more time to what really matters working together and achieve their objectives previously established. As for the use of the term do not be bad, it will help the company to take into account its values and principles, because in the end it is what represents them to others so that they do things according to their morals. It is important that companies analyze and question their activities before carrying them out and in turn give the freedom to each employee to say their opinion on whether or not they agree with it and if not, explain why so that it can be analyzed as a team and know if it is the best for the company or not without questioning their morality. 2. Referring to the chapter "strategy your plan is wrong", explain in a mind map "the plan is fluid, the foundation is stable", include the sub-themes of the entire chapter. In this second chapter several points are touched among them the technical intuition that is a way to apply the technology or the design that will help us to lower costs and increase the functions. As well as the ease of use of the products. It is important to mention that giving the customer what he wants. It is less important than giving them what they don't yet know they want, that is when market research becomes more important than technical innovation. Continuing with technical intuitions, he also mentions that you should start with a solution that reduces a problem and then look for a way to expand its application. In one of the subtopics we are told that when a product strategy is used in technical intuitions, it avoids a series of similar products that simply offer what customers ask for. Growth within a company is very important, but at the same time it goes hand in hand with scaling, the latter refers to growing something very quickly and globally. It is more likely that a platform will scale faster when it is open because in this way it will be able to reach its own objectives, however, this can also bring different problems since some people make use of them with a bad intention, that is why you should look for a way in which customers can stay with you. Sometimes we are so focused on the competition that we leave aside what we are offering, it is important to focus on offering something truly innovative, that does not mean that you should leave aside the competition but not that you should follow them and much less do the same as them. Bet on technical intuitions, not on market research A period of combinatori al innovation STRATEGY YOUR PLAN IS WRONG Open by default, not closed A solution Search from a photograph Base product strategies on technical intuition Don't look for faster horses Optimize for growth Potential to expand Speed, precision, ease of use, completeness and freshness Technical intuition Platforms scale faster when open Willing to open, except when Leverage your competitive advantage Openness is often the best way to manage innovation and reduce costs in an ecosystem Don't follow the competition Marketing, distribution and sales Technical innovation If you focus on the competition, you will never offer something truly innovative Technique and dising Specialize Coase and the nature of the signature Create better products Provide a basis for generating profits Reduce costs Climb Growth 3. Make a flowchart where you explain the google hiring process, briefly explain the stages. • Compare the Google process to what you've been through when joining a job. I have never gone looking for a job because I help in a family business but from my point of view I feel that most jobs focus more on skills and what you can provide to the company than knowing more about their employees, they don't care due to the work environment and sometimes there is abuse of power. • What differences and similarities do you find On google if you are interested in knowing more about your employees The work teams are different In both cases they look for people to contribute 4. From the chapter "Decisions, the true meaning of consensus" Explain the concept "the big-headed dolls" The use of the concept of big-headed dolls refers to the automatic yes, the fact that everyone says yes in a meeting does not mean that an agreement has been reached but rather that there are many big-headed dolls, because in most cases not everyone supports as ought. References Mira, A. R. (2023, agosto 28). Qué es y cómo crear una estrategia de marketing digital exitosa. Tokio School. https://www.tokioschool.com/noticias/estrategias-marketing-digital/ Rosales, A. (2022, octubre 6). Industriales reconocen a Iberdrola México por su ética y valores. Iberdrola México. https://www.iberdrolamexico.com/boletines/premio-etica-y-valores-2022/ Grupo Mexicano de Desarrollo. (s/f). Gmd.mx. https://www.gmd.mx/gmd-etica- transparencia.html Historia de cómo Google se enfrentó a China y perdió. (1970, enero 1). MIT Technology Review. https://www.technologyreview.es//s/10832/historia-decomo-google-se-enfrento-china-y-perdio
