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Equity of stereotypes
Men and women are more similar than you think (at least, psychologically) although gender
stereotypes indicate otherwise, a team of researchers has found that both sexes share more
than 75%of their psychological characteristics, even so neither of them are the same according
to them.
Scientists show
Men do not show their feelings and women are very sensitive. Much of society has
assumed gender stereotypes like these, but research has shown that both sexes have
more similarities than differences: they match in 75% of their psychological
characteristics.
Man is a male human being: Man produces testosterone hormone. Woman
is a famale person: the woman produces the estrogen hormone.
Men and woman have their differences: The results have shown shown that a large part
of the behaviors and attitudes of both sexes coincide when it comes to assuming risk,
work stress and morality. The similarities occur in various áreas, from intelligence, throuhg
personality and sociability, to personality traits or attitude towards life. In addition, the
points in common are independent of age and are maintained over time.
The researchers do not deny that men and women have their differences, but they say
that they seem very big because we compare them together. When personality traits are
analyzed one by one, they are not so disparate.
Personal
profiles: Defense
profiles
Similitary
Similarity between men and women
50% of the capacity of our brain is visual: that is why the communication of
your company works so that it is as visual as possible. From the logo, to the
posters,
the website … everything comes through your eyes.
They seek social approval: this makes brands that are more interested with
aspirational brands. That´s why your branding works to make it a love mark.
Prefer immediacy: so the sense of urgency can help boost sales of your
company.
The first option usually seems the best option: In any element of communication, first present the
proposal that you most want to sell.
We call our attention more than other things: sex, food and danger. So if any of these elements fit whit
the communication of your Brand, you are in luck because you already have parto f the attention of your
potencial client gained.
The Words “you”. “for you”. Or “yours” encourage us to buy: so maybe it´s a Good option to include
them in your communications.
The Price of the products or services activates the same brain área as the pain: that is why it is
recommended that you put the expensive prices in small or put divided prices in installments.
The pattern varations attract attention: work on the communication so that it is not monotonous so that
it can capture the attention of your potential clients.
We remember the general aspects better: work on the communication of your company as a whole, and
make sure that your communication leaves a Good taste in your mouth!
According to scientists
Their brains are the same: scientists use the term sexual dimorphism to refer to organs
that have two versions, one male and one female. The most obvious case is that of the
sexual organs. The expresión was relatively frequent in scientific articles about the brain,
built on MRI images, not too long ago.