PRODUCT STRATEGIES Kinds of Products CONVENIENCE GOODS SHOPPING GOODS SPECIALITY GOODS UNSOUGHT GOOD Product Attributes PHYSICAL PRICE BRAND PACKAGING DESIGN WARRANTY COLOR SELLER REPUTATION SELLER SERVICES PRODUCT QUALITY Marketing Mix IT IS THE SET OF TOOLS THAT ALLOW US TO TACTICALLY CONTROL THOSE IMPLEMENTED IN THE MARKETING AREA Business line classification B2B (BUSINESS TO BUSINESS) TRANSACTION BETWEEN COMPANIES B2C (BUSINESS TO CUSTOMER) PROVIDES DIRECT SERVICE B2G (BUSINESS TO GOVERMENT) THEY SELL TO THE GOVERNMENT C2C (CUSTOMER TO CUSTUMER) CARRY OUT A RESALE ACTION C2B (CUSTOMER TO BUSINESS) CONSUMER PROVIDES A PRODUCT OR SERVICE TO AN ORGANIZATION PRODUC IDEAS AND ADAPTATIONS. MARKET GOODS SERVICES WANT PRODUCT 4 P's PLANNING PRICE PLACE PROMOTION Distribution channels DIRECT: THE MANUFACTURING COMPANY DELIVERS IT INDIRECT: TRANSPORTATION EXPENSES STAGES IN NEW PRODUCTS DEVELOPMENT IDEAS CREATION IDEAS SELECTION BUSINESS ANALYSIS PRODUCT DEVELOPMENT TEST MARKET COMERCIALIZATION Discretional Adaptation IT IS THE PRODUCED WHO DECIDES WHETHER OR NOT THE PRODUCT MUST NECESARY BE MODIFIED IT IS NOT MANDATORY BY ANY AGENCY IN THE COUNTRY OF ORIGIN OR DESTINATION TO WHICH THE PRODUCT IS ADDRESSED. CYCLE LIFE OF PRODUCT IT'S PRODUCED IN ORIGINAL PLACE COPIES WITH A RISE THE DESTINITY MADURATION LOOK INTERNATIONAL ENVIROMENT MANDATORY ADAPTATION REFERS TO SITUATION IN WICH A COMPANY SITUATION IN WICH A COMPANY ADAPTS ITS THE PRODUCT BECAUSE SOME ASPECT OF THE FOREIGH MARKET DEMAND IT DIFFERENCE BETWEEN ECONOMY AND POLITICS THE ECONOMY OBEYS A GLOBAL CONTEXT AND POLITICS A REGIONAL CONTEXT OF A COUNTRY MARKETING STRATEGIES SEO: SEARCH ENGINE OPTIMITATION ONSITE SEO: CORRESPONDING TO ALL THE INTERNAL FACTORS THAT HELP US ACHIEVE OUR OBJECTIVE, ONLY APPLIES ON THE INTERNET OFSITE SEO: IT IS FOCUSED ON ALL EXTERNAL FACTORS AND ACTIONS IN REAL LIFE FACTORS INFLUENCING THE PROMOTION IN MARKETS LENGUAJE ASPECTS CULTURE (TERRITORY, TRADICTIONS COSTUMS, HISTORY, LEGUAJE) ECONOMIC POLITICS