Subscribe to DeepL Pro to translate larger documents. Visit www.DeepL.com/pro for more information. Danna Paola Guzmán Jiménez 3105 27/September/22 Rubric 1.2 -Indicator 1 Positioning Project +Type of positioning: We used examples of different types of positioning to have a clear idea of the positioning we would use. After reading each of these in detail, we opted for the competitive function, which is the analysis of the competitive advantages and attributes compared to competing brands. It is based on the habit of consumers to compare when making a purchase and its main objective is to be positioned better than the competition or the leading brand. *Services: Cars for all has memberships to star customers this is basically discounts for loyalty to our company, also has discounts on birthdays with a discount of 5% to our current customers and sophisticated, also Cars foll all has surveys via mail to rate our employees and their experience with them, on how they were served, this serves to have a better control of trained personnel to have a brilliant experience with our service. +Mission: Our long-term goals and the reason why we will deliver all kinds of efforts and commitments are: Position ourselves as one of the 20 best car rental companies in the country and start appearing in these lists. lists internationally. Association with very strong and important the market (Mercedes, Audi, Chevrolet) companies in Own building and larger and more qualified staff. Danna Paola Guzmán Jiménez 3105 27/September/22 First appearances abroad (in companies, promotion on billboards and television and/or recommendations) in Europe and the Orient. *Vision: To collaborate with the most recognized companies in the market, positioning our company at the highest levels of car rental services. We also want to look for majority shareholders to bring cars from different parts of the world, for a rewarding service. +Realize innovations: We will offer 24/7 attention, whether for reservations, quotes or roadside assistance, in the morning, afternoon and evening hours. This is in case a foreigner arrives in the city in the early morning and needs a car first thing in the morning. It will make us generate profits, since it is a very frequent need, we are one of the few or perhaps, the only car rental company that offers the same service in the early hours of the morning and, in addition, the cost for the attention in the night hours will be elevated. Danna Paola Guzmán Jiménez 3105 27/Sep/22 Rubric 1.2 -Indicator 2 Commercial Elements +Describes business objectives: -To expand in the market by having several offices in different international countries, obtaining or trying to obtain the number one position in the infinite market chains. +To be able to have shareholders with a mentality and experience greater than ours, who can contribute innovative ideas without changing the concept of the company. *To offer a quality service so that our clients will be willing to come back to us again. *Describes Commercial Policies: - Be over 25 years of age since minors under this age will have to pay for insurance and fill out certain documentation in charge of a guardian responsible for any damage to the vehicle or accident. fines or expired permits. *Papers in order to fill out the corresponding documentation to rent a vehicle and not have any problems with the authorities, such as + In no case can you omit to call the insurance company and if this is the case the client will have an extra cost plus a penalty. Danna Paola Guzmán Jiménez 3105 27/Sep/22 *Bibliographic references *https://www.google.com/url?sa=i&url=https%3A%2F%2Felinsignia.com%2F 2018%2F11%2F20%2Fpoliticascomerciales%2F&psig=AOvVaw0Cn0j39U9NPcHaKfEUpwek&ust=16644253924 89000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCPipw_XRtvoCFQAAAAA A AdAAAAAABAD *https://www.google.com/ u r l ? s a = i & u r l = h t t p s % 3 A % 2F%2Fwww.chevrolet.co m.mx%2F&psig=AOvVaw0FvF8eBLCvioLj04KqxLzL&ust=1664425478762000&so urce=images&cd=vfe&ved=0CAwQjRxqFwoTCJCA_Z3StvoCFQAAAAAAAdAAAAA B AD *https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.chevrolet.co m.mx%2Fautos&psig=AOvVaw0FvF8eBLCvioLj04KqxLzL&ust=16644254787620 00&source=images&cd=vfe&ved=0CAwQjRxqFwoTCJCA_Z3StvoCFQAAAAAAAdA AAAABAI