PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO JHEIMY FFERNANDA OÑATE SERVICIO NACIONAL DE APRENDIZAJE SENA TECNOLOGO GESTION DE MERCADOS VILLAVICENCIO/ META 2021 SERVICE PRESENTATION “We are an innovative company in the market. We specialize accounting and tax consulting in natural and legal persons combining friendliness, transparency and legality in the provision of our service, in order to provide our clients with the security and confidence they need, we also provide a broad portfolio of services, such as income tax returns, chamber of commerce renewals, and accounting reviews. After performing the market segmentation we found the following GEOGRAPHIC SEGMENTATION OF GLOBAL ACCOUNTANTS: This company is being designed to provide its services mainly in the city of Villavicencio, with the objective of expanding throughout the department of Meta. DEMOGRAPHIC SEGMENTING OF GLOBAL ACCOUNTANTS: This is aimed at both companies and individuals in an age range of 25 to 50 years. PSYCHOGRAPHIC SEGMENTING OF GLOBAL ACCOUNTANTS: is being designed for companies and individuals who are obliged to keep accounting records, file income tax returns or who wish to know their tax reality and keep up to date with their taxes. CONDUCTIVE SEGMENTATION OF GLOBAL ACCOUNTANTS: It should be addressed to natural persons who are obliged to keep accounting records or file income tax returns, even if their taxes are overdue. Therefore, we consider this a very viable market and we can give our clients the security and stability they need.
