Evidencia 5: Ejercicio práctico “Advertising and web page” Competence: Design strategies to make an effective presentation of the product or service, in accordance with the objectives and policies of the organization Presented by: Cristian Camilo Diaz Alzate Diana Marcela Elles Sofia duarte Instructor: Ivon Chavarria Blingualism Component Program: International Business. File: 2282663. Institution: SENA, Center for Financial Services. DATE: November 15 Th, 2021. Evidencia 5: Ejercicio práctico “Advertising and web page” Para las empresas que tengan la idea de iniciar exportaciones, es importante tener en cuenta los clientes de habla inglesa, por lo que se hace necesario manejar una excelente estructura gramatical y lingüística al momento de establecer un medio visual que permita promocionar exitosamente sus productos o servicios. Por lo anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el análisis del material de formación denominado Presenting the product, y posteriormente desarrolle los siguientes puntos: 1. Haga un breve análisis sobre la imagen publicitaria que se observa a continuación, y en base a ella describa en inglés: el producto, la población a la cual va dirigido y la presentación de este, utilizando adjetivos positivos, comparativos y superlativos. Description: “Sandwich lpq is a brand of fast-food products that in its preparation uses fresh and natural products, is aimed at customers from strata 1 to stratum 5 who wish to eat healthy. Its American style preparation makes it desirable among the Colombian population what makes it more artistic giving the consumer security in its preparation and quality. Their prices can vary from 3500. Weights to combos and special preparations that reach 18,000 pesos, we are also based on the combination of natural and healthy drinks thus achieving that our consumers fall in love and promote the brand LPQ.” 2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de ellas haga un análisis, una breve descripción en inglés de sus características técnicas y complete los aspectos que se le solicita a continuación: Price: Coffee Sello Rojo. $ 114.990. (One box of 12 bags) Target market: For the whole family over 12 years old. Product features: ✓ Sello Rojo Coffee is a 100% natural coffee without additives. ✓ It contains 4 times more antioxidants than Traditional Red Seal Coffee. ✓ It helps prevent heart disease. ✓ The suggested minimum consumption is 4 daily cups of 100 ml. ✓ Endorsed by the Colombian Heart Foundation. • Image 2: Price: Coca - Cola $1.200 COP Coca - Cola Target market: extended to all people from 5 years of age in advance not only to refresh but to consume at any time and in any situation. Product features: ✓ This drink is a sugary soft drink of dark brown or black color due to the caramel of its composition. ✓ Originally sold in pharmacies, it often contains caffeine. ✓ Two of the original ingredients and where it gets its name from are coca leaves and Cola acuminata seeds. Both contain psychostimulant alkaloids. ✓ Some of the best-known brands of cola are Coca-Cola and Pepsi. 3. Elabore una sección en inglés de la página web corporativa, realizada en la Evidencia 4: Página web corporativa de la actual guía de aprendizaje, traduzca las secciones más relevantes de la página, de manera que pueda ser un canal de información para los clientes de habla inglesa, tenga en cuenta la gramática y el adecuado uso del vocabulario. OUR HISTORY: 5 Years Exporting the best coffee. We are a company in the Colombian coffee region, dedicated to marketing the best Arabigo soluble coffee beans, a soft coffee with a pleasant aroma. We work hand in hand with the coffee growers who are the engine of our company, they are the ones who plant, care for and harvest the coffee crops, using environmentally friendly practices. MISSION: “To be a leading company in the export of soluble coffee by 2025 of decaffeinated coffee, traditional coffee and special coffees, integrating in our export process, small and medium coffee growers, always guaranteeing clean production processes and friendly with the environment, accompanying our clients in their day to day, with a high-quality soluble coffee, which transmits them through a cup of coffee a unique experience of the best soft coffee in the world”. VISION: To position ourselves as leading exporters in the international market, through our high-quality soluble coffee and offering our clients a smooth coffee with great aroma, expand our customer segment, aimed at those looking for a coffee grown with environmentally friendly practices. environment, in addition to generating a positive social impact on our employees. Price: SOLUBLE COFFEE GOOD SCENT. UNIT PER KG 20 USD. Target market: Product for any type of person, age, or socioeconomic status, (decaffeinated coffee, recommended for minors). Product features: ✓ 1. Helps burn fat, Caffeine is a natural metabolism accelerator. ✓ Provides nutrients, Riboflavin - Pantothenic Acid - Manganese - Potassium - Magnesium. ✓ Source of antioxidants, To the vitamins and minerals that a cup of coffee contains, an important load of antioxidants is added, especially polyphenols and hydroxycinnamic acids. ✓ Protects the heart and liver, In addition to fighting chronic and degenerative diseases, coffee helps to take care of the health of the liver by preventing and delaying the development of diseases such as cirrhosis and fatty liver. ✓ It is a drink that serves to accompany any meal, gives energy and has a delicious flavor and aroma. ✓ very easy preparation, in 3 minutes just adding hot water.
