CUSTOMER JOURNEY Darjeeling leaves Mr. Bean came to live to Mexico and misses his country a lot. One of the things he misses the most is the tea!!! Mr. Bean doesn’t like the options he has found in the supermarkets. He is desperate, he does not know what to do … “I WANT TEEEEAA!!!” MY DARJEELING Meet Mr. Bean. TOFU Awareness Mr. Bean wants his Darjeeling tea so bad, he posts about it on Facebook. Later, he scrolls on his news feed and notices an ad from a tea-related page. Interest: He sees pictures of teas and reads the ad’s text. He clicks on the brand’s name to go to the profile. Bean realizes our brand, “Té-mptation” sells different kinds of tea products and drinks. MOFU Intent Bean searches for our brand on Google and notices the site appears on the 5th place. He enters, and looks at the products, excited to see it is a good option to get his tea. He is prompted to leave his mail to get further information of the products; he accepts. Bean returns to “Té-mptation” and order a 12 pack Darjeeling Leaves Tea deal. Decision BOFU Customer Bean purchases tea products from our site 2 more times during the same month, always with the same satisfaction. Bean gets so excited that he clicks on the mail redirecting him to the site to get his membership. Retention Some days later, he is checking his email and notices he’s got one from us presenting our membership program with which he can get tea bundles every month Some other day Bean is talking to his new mexican friend, Mario, who is also a hot drink lover. Beans tells him about how happy he is with his monthly service and encourages him to get a membership too. Social CAMPAIGN Darjeeling leaves INFLUENCERS Darjeeling leaves Alan x el mundo He is a travel vlogger, he has been to Japan and India. Recently he has participated in TV commercials for Sabritas and CitiBanamex. Youtube: 1.4M Instagram: 616k Facebook: 1 M Twitter:164k Sharmander and Miranda Ibañez Vloggers that talk about japanese life. Most of collaborations with youtubers are to taste different snacks and drinks, depending on the season, nationality, strangeness or holidays. Sharla loves tea. Youtube: 294,809 views Sharmander: 369k subscribers Miranda Ibañez: 2M Twitter: Sharla: 86.2k MI: 905k Followers Facebook: Sharla 25k MI: 3 M followers Jeks Coreana She is korean who lived most of her life in Mexico, recently the Kteam (Coreano vlogs and Juan Valdez) came to Mexico to try different food and drinks. And they have made some collaborations with Luisito Comunica. Youtube: 668k Facebook: 47k Twitter: 12.7k SEM CAMPAIGN Darjeeling leaves SEM KEYWORDS - GOOGLE SEM KEYWORDS - GOOGLE SEM KEYWORDS LIST PROJECTION ● ● ● ● ● ● ● ● ● ● ● EL mejor té negro Tés orgánicos Tés biológico Té herbal Venta de té negro Té Darjeeling primer brote Té Darjeeling segundo brote Tés importados Tés Premium Los mejores tés Hojas de Darjeeling Search Results Display Ads El mejor té ha llegado a México. ¡Conoce nuestra gran variedad de productos! GOAL: -AWARENESS -TRAFFIC Te-mtation La llego a México. Conocé lo nuevo en Té. GOAL: -AWARENESS -TRAFFIC Más de 50 variedades para los amantes del Té. ¡Conocélas! GOAL: -AWARENESS -TRAFFIC GOALS OF FACEBOOK ADS TOFU Goals: -Click to site (pay per click effectively driven to site) -Recognition (pay per total impressions) Obtén tu paquete gratis aquí. GOALS OF TWITTER ADS TOFU: Goals: Followers acquisition (pay per acquired new follower) Tweet engagement (pay per click effectively driven to site) Visita Nuestro Sitio Web para más información Go THANK YOU!
