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15 Examples of an Information Asset
posted by John Spacey, November 03, 2017
Business Guide
An information asset is a body of information that has financial value to an organization. Generally speaking, this means
that it improves future revenues or reduces future costs. The following are illustrative examples of an information asset.
Strategy
Strategies, plans, goals and objectives that have been developed to improve an organization's future.
Products & Services
Information that is directly sold to customers as a product or service such as a book or research tool.
Intellectual Property
Valuable copyrights, trademarks, patents and other information that is granted legal protections such as trade dress. This
includes software that you have developed.
Trade Secrets
Techniques, methods, processes, procedures, formulas and designs that contribute to your competitive advantage.
Related Guides
Assurance
Data
Information
IT
Knowledge
Projects
Information about inflight projects such as requirements, plans and designs. Historical project information may also have
limited value as a reference.
Training Materials
Media and content that you use to train your employees and partners.
Marketing Media
Marketing media such as an advertising poster or video that is used to generate demand or brand awareness.
Sales Collaterals
Information tools that are useful for selling such as a sales presentation.
Customer Lists
Information
Data
Fact
Grey Area
Information
Data about customers and prospective customers.
Operations
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Documentation, software and data that are used to complete processes and procedures. For example, product specifications
that are required to operate a production line.
Decision Support
Information tools and data that are used to improve decisions.
Financial
Financial information such as accounting data and financial reports.
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Information Consumption
Information Economics
Information Needs
Information Overload
Organizational Culture
Information such as stories and visual symbols that contribute to organizational culture. For example, a set of principles
adopted by a customer service team.
Legal & Compliance
Documents and data that are retained for legal and compliance reasons such as employee performance reviews.
Research & Development
Topic Guides
Know-how
Knowledge
Sensory Information
Storytelling
Information about current and historical innovation initiatives. For example, market research for a new product design.
Overview: Information Asset
Type
Information
Definition
A body of information that has financial value to an organization.
Information »
Body Of Information »
Strategy »
Related Concepts
Intellectual Property »
Trade Dress »
Trade Secrets »
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Management
Information
A list of information types.
20+ Types of Information »
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Sensory Information
A definition of sensory information with examples.
Information Technology
8 Types of Sensory Information »
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Information Costs
A definition of information costs with examples.
7 Types of Information Costs »
11 Examples of Sticky Information »
Marketing
Visual Information
A definition of visual information and overview of the basic types.
11 Types of Visual Information »
Site Map
Architecture
Business
Cities
Communication
Creativity
Culture
Decision Making
Design
Economics
Education
Employment
Finance
Governance
Industries
Information
Information Technology
Infrastructure
Innovation
Investing
Knowledge
Management
Marketing
Metrics
Motivation
Organizational Culture
Problem Solving
Quality
Risk
Small Business
Society
Strategy
Sustainability
Talent
Technology
Information Good
The definition of information good with examples.
9 Examples of an Information Good »
Situated Knowledge
The definition of situated knowledge with examples.
3 Examples of Situated Knowledge »
Information Advantage
The definition of information advantage with examples.
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10 Examples of an Information Advantage »
Information Economics
The definition of information economics with examples.
14 Examples of Information Economics »
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10 Examples of an Information Advantage »
What is Information Asymmetry? »
Information Consumption
The definition of information consumption with examples.
9 Examples of Information Consumption »
11 Examples of Information Overload »
12 Examples of an Information Diet »
Asset
Assets are divided into various categories for the purposes of accounting, taxation and to measure the value or financial
health of an entity.
5 Types of Asset »
What is Asset Tracking? »
30 Types of Capital Asset »
What are Current Assets? »
Asset Management
A guide to asset management.
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20+ Asset Management Terms »
5 Types of Asset »
What is Digital Asset Management? »
What is Enterprise Asset Management? »
Capital Asset
A few common categories of capital asset.
30 Types of Capital Asset »
10+ Art Terms »
What is Goodwill? »
What are Land Improvement Assets? »
Examples Of Assets
A definition of asset with a few examples.
20 Examples Of Assets »
Fixed Assets
Long-lived assets that cannot be easily converted into cash.
What are Fixed Assets? »
Intangible Assets
Assets that have no physical presence.
What are Intangible Assets? »
9 Examples of Intangible Assets »
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Assets
The common types of asset.
List of Asset Types »
10 Characteristics of Money »
What is a White Elephant? »
Money
A basic overview of money.
10 Characteristics of Money »
Tangible
The definition of tangible with examples.
6 Examples of Tangible »
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