Subido por Sandra Malavera Pineda

eBook 10ReasonsToSwitch EN

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Reasons to Switch
QuarkXPress is a graphic design
and page layout software used by
hundreds of thousands of creative
pros around the world who value
quality and performance in their
daily production of print and
digital projects.
Built on a 64-bit architecture with
uniquely innovative features,
QuarkXPress has surpassed the
competition as the most modern
and efficient design software on
the market today.
Top 10 Reasons to Switch | 2
Creative Pro Audiences
Designer
Marketing Departments
Ad Agencies
Publishers
Print Service Providers
Freelancers
Copy Shops
Non-Profits/Charities
Government
Students/Universities
Hobbyists
Top 10 Reasons to Switch | 3
What the Press says
“With version 2018 Quark takes over technical leadership among its competitors as it
continues to build out functionality in several areas, including PDF generation, scripting,
OpenType integration and free single-app creation for mobile devices. Not to be forgotten
is the wealth of ideas of the users, which whom Quark stands in unprecedented exchange.”
Detlev Hangemann, Publisher
“The new version of QuarkXPress overtakes the competitor Adobe InDesign in some exciting areas. Version 2018 was stable and performed well in our test. The upgrade is worth it!”
Thomas Kaltschmidt, mac&i
“Although the name Quark associates some of the antiquity of desktop publishing,
QuarkXPress is still a true alternative to InDesign. This is not only due to the fact that the
software has been continuously developed, but also the more attractive pricing model for
small and large customers.”
Markus Linden, PAGE
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What Customers say
“Since moving away from InDesign and switching to
QuarkXPress at the beginning of the month, I went
through Lynda.com and also watched videos through
the QuarkXPress YouTube channel. Man what a
difference! I should've made the move sooner. I am
certainly not looking back. Liberated! Kudos!”
“Our decision to switch from InDesign
to QuarkXPress was based on the much
simpler production of high-quality
HTML5 publications.”
S. Burkhardt, publisher of the online
magazine "free.aero”
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“After my first attempts with QuarkXPress 2018,
I'm very impressed. I feel like a kid with a big
bag of miracles... especially the typographic
features and the tidy UI. Equally brilliant is the
conversion of PDFs into native objects —which
saves me so much time! I am looking forward to
the first complete production run of our
magazine with QuarkXPress. Your programmers
have forged a fine piece of software!”
W. Meisel
“After many years using InDesign, I looked
again at QuarkXPress. I don't know why,
probably because I’m curious… or because I
see the slow development of InDesign and
I'm tired of debugging and paying rent. What
I found surprised me a lot! After having put it
to the test for several weeks, now
QuarkXPress is in my toolbox again and…
well, it works way better than InDesign.”
Gianni S.
Top 10 Reasons to Switch | 6
Top 10
Reasons to
Switch from
InDesign to
QuarkXPress
Top 10 Reasons to Switch | 7
1.
Copy objects from InDesign and
Illustrator or copy pie charts from
Excel and past them as editable
QuarkXPress objects
2.
Convert any PDF or InDesign file to
editable QuarkXPress objects
3.
Convert print layouts into interactive
HTML5 publications
4.
Superior typographic controls, e.g.
for kerning pairs, font tracking
tables and text variables
5.
More granular design control for
optical margin alignment, gradients
and opacity
Top 10 Reasons to Switch | 8
6.
Much more intuitive user interface,
less palette clutter, and faster time
to results
7.
Non-destructive image editing
inside QuarkXPress
8.
Unlimited output to single iOS and
Android apps for free
9.
Lower cost of ownership — buy the
license and own it forever
10.
With our QuarkXPress Advantage
plan you'll have access to the latest
updates without a monthly
subscription!
Q&A
There’s so much that I don’t
need from the Creative
Cloud. Why is QuarkXPress
a better alternative?
Isn’t InDesign the better
tool?
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We believe QuarkXPress can be the center of all your
creative projects. For projects where QuarkXPress isn’t the
right fit, we can help you find the right tools. It’s better to
select the right tools for the job than being restricted to
pre-selected tools that you pay for even if you don’t use
them.
You should decide for yourself which tool is the best for
you. QuarkXPress offers a broad range of high-end
creativity and productivity tools, some of which InDesign
does not offer today or only offers elementary control.
Users, who access both QuarkXPress and InDesign on a
regular basis, report that QuarkXPress has a much more
intuitive user interface, less clutter, and faster control via
shortcut-enabled palettes. Check out the feature
comparison table and the complete feature list.
Isn’t InDesign the industry
standard?
PDF is the real industry standard in the graphics and design
industry. It is an ISO standard, whereas neither InDesign’s
file format nor QuarkXPress’ file format can be called a
standard.
When it comes to print, what really matters is the ability to
create high quality PDF files. Modern print companies will
require you to submit a high-quality PDF/X. QuarkXPress
can create PDF/X-1a, PDF/X-3 and PDF/X-4 and uses the
same technology to ensure standards compliance that is
used by Acrobat.
Isn’t QuarkXPress more
expensive than InDesign?
Top 10 Reasons to Switch | 10
Though QuarkXPress is sold as a perpetual license that
requires a one-time payment – which can seem more
expensive than monthly payments – over time it’s actually
cheaper. InDesign is only available as rental model (Creative
Cloud subscription). This means you either pay approx. $23
every month (single product) or approx. $60 (Full Creative
Cloud). If you stop paying, you cannot open files created by
InDesign and you may even lose work if it’s stored in the
cloud.
Doesn’t InDesign have
better integration with
Illustrator and Photoshop?
Top 10 Reasons to Switch | 11
Surprisingly not. First, it depends what you mean by
integration. If you use Adobe’s smart objects, then yes,
InDesign is better integrated with Illustrator and Photoshop.
However, most people need to import AI and PSD files. And
here QuarkXPress offers unique functionality: QuarkXPress
can import both AI and PSD and allows you to adjust blend
modes of PSD layers. This is something InDesign can’t do.
And you can even convert AI files into native QuarkXPress
objects, allowing you to modify Bézier curves created in
Illustrator as if they were originally created in QuarkXPress.
Again, something InDesign can’t do; you need Illustrator for
that. And QuarkXPress’ ability to make vector objects
editable is not limited to Adobe’s file formats, you can also
make other objects editable, such as PDF files, objects from
Microsoft Office, Corel and Affinity.
Aren’t the typography
features of both InDesign
and QuarkXPress kind of
the same?
Top 10 Reasons to Switch | 12
If you care about detail and control, QuarkXPress gives you
more. One of the biggest strengths of QuarkXPress is
control over typography. For example, QuarkXPress has the
unmatched ability to apply horizontal AND vertical kerning
that allows you to edit kerning pairs of a font. Or think
about optical margin alignment. Need variables? In InDesign
variables do not line wrap, meaning when they come to the
end of a line and do not fit, InDesign will automatically kern
them, up to being illegible. QuarkXPress just line wraps
variables, as if they were normal text. With QuarkXPress we
even added new typography features, e.g. proportional
leading and text shading. Try the new text shading feature
which offers you typographic possibilities not seen before in
layout applications.
When switching to
QuarkXPress will I need
additional tools to get my
work done such as image
editing, illustration, etc.?
You will be surprised, you can do more in your layout
application when you use QuarkXPress. Sure, for specialist
tasks you will need special tools and there are many highquality tools available. However, for many of your daily
tasks, QuarkXPress doesn’t require you to switch to another
tool: Need to adjust contrast of an image or apply
sharpening just before output? You can do that in
QuarkXPress. Fast, modern, non-destructive.
Need to adjust a logo or an illustration? Create from scratch
with powerful Bézier tools in QuarkXPress or import an AI,
EPS or PDF file with vectors and convert it to editable
vector objects in QuarkXPress.
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What do I do with
existing layouts that
I have created in
InDesign?
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You can either copy and paste InDesign objects into QuarkXPress
and continue working there – QuarkXPress keeps text as text
and makes vector objects editable. Or you import the PDF file
created by InDesign and make it editable. Additionally, you can
convert InDesign IDML files directly into editable QuarkXPress
objects that retain attributes such as style sheet names and
master pages.
I also need to create digital
projects such as eBooks, flip
books, or even Apps and
Web pages.
Can QuarkXPress help me
here, without me needing an
additional paid service or
subscription?
Top 10 Reasons to Switch | 15
Yes. With QuarkXPress 2018, you can create single apps for
iOS, directly from your desktop without paying Quark
anything additional. You can create eBooks in ePub and
Kindle format, directly out of QuarkXPress. And if you need
to create HTML experiences, in flipbook or publication-like
styles, then HTML5 publications allow you to simply convert
print layouts to HTML5 with stunning interactivity such as
animations, slideshows, audio and video. And of course,
HTML5 publications are also adaptive to different device
sizes. Best of all, HTML5 publications export to your
desktop which means you own the HTML5 and can use it on
any standard web server.
A new approach to software
that puts you in control
With QuarkXPress Advantage, you get access
to every QuarkXPress upgrade and update
PLUS unlimited technical support AND you
will always own your QuarkXPress software.
What’s Included?
All QuarkXPress Upgrades and Updates
Unlimited Technical Support†
Own the latest version of QuarkXPress
Exclusive Special Offers (coming soon)
“Ask the Experts” Webinar Participation
Personal Quark Account Manager
Early Access to New Releases
Global Licensing and Language Support
Discounting and Price Protection
Centralized Licensing Control & Compliance
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Benefits
Always A Step Ahead
With QuarkXPress Advantage you know you’ll have access to every new feature and
every new version of QuarkXPress. Take the guesswork out of upgrading and start
your savings today.
Peace of Mind
Need help? Relax knowing you can take advantage of our QuarkXPress experts with
unlimited technical support with phone call back, email, and chat. Plus, you’ll have a
personal account manager for all other questions.
Maximize Your Investment
Reward yourself for thinking ahead. Choose the three-year plan and save 20% over
the one-year plan. It’s a quick way to put money in your pocket and stay up-to-date.
Top 10 Reasons to Switch | 17
BUY NOW
Or learn more about making the switch
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