Enfoque de planeamiento estratégico para la empresa gráfica de la

UNIVERSIDAD NACIONAL MAYOR DE SAN MARCOS
FACULTAD DE CIENCIAS MATEMÁTICAS
E.A.P. DE INVESTIGACIÓN OPERATIVA
Enfoque de planeamiento estratégico para la empresa
gráfica de la UNMSM
TESIS
para optar el Título Profesional de Licenciado en Investigación Operativa
AUTOR
Noemí Juana Paredes Castillo
ASESOR
Mercedes Bustos Días
Lima – Perú
2003
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El presente trabajo monográfico usa la teoría del Enfoque de Sistemas y el Planeamiento
Estratégico para diagnosticar y analizar el Centro de Producción Editorial e Imprenta de la
UNMSM, con la finalidad de aportar a su mejoramiento y desarrollo como unidad estratégica de
negocio para la Universidad.
La elaboración del proyecto se inicia investigando acerca de la naturaleza del negocio, su
situación actual, sus áreas funcionales, sus recursos y su ambiente externo.
La investigación inicial sirve como base para el análisis estratégico referenciado en el
desarrollo de la Matriz FODA que nos muestra las debilidades, las fortalezas, las amenazas o
riesgos y las oportunidades encontradas.
Asimismo, tales elementos mencionados constituyen el soporte para la formulación del
modelo Balanced Score Card (BSC) que permitirá definir el marco referencial que medirá el
avance del cumplimiento de los objetivos estratégicos propuestos.
Finalmente, se menciona la metodología a usar para desarrollar el Plan Operativo y los
Programas específicos así como también una propuesta de implementación del software BSC
recomendable para el monitoreo de los indicadores desarrollados.
Palabras claves: Enfoque de Sistemas - Planeamiento Estratégico - Análisis FODA Balanced Score Card (BSC)
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CHAMPY, J; HAMMER M. Reingeniería (1994). Ediciones Norma
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JUAN PRAWDA, Métodos y Modelos de Investigación Operativa (1980), Volumen II.
Editorial Limusa S.A. 1era Edición
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