Monocle 25/25 Punta del Este Uruguay For eight weeks after Christmas, Punta del Este is a 24/7 parade of parties, real Rolexes and fake boobs. It’s a scene fuelled by international designers and superstar DJs that is shameless, shallow and tremendous fun. But the hippest scene has moved north past the glamorous fishing village of José Ignacio, and up towards the rustic bohemian beach scenes at Cabo Polonio and La Pedrera. During the rest of the year, except holidays, Punta is taken up mainly by people who go for the casinos. Essentials 01 02 03 04 05 Pay attention to the season; many restaurants, pubs and nightclubs only open in summer, from December to March. Plan for long lunches that start at 15.00 and dinners that start at 23.00 or midnight. Leave behind your Versaces and Cavallis. The style is super chic in an understated kind of way. Speedos out. Board shorts in. For women, the only accessory needed is a great butt and the right straw fedora. Remember this is gaucholand and the gauchos are all gorgeous. Take a horse ride on the beach to take in the local scenery. For more Monocle travel guides visit monocle.com/25-25 Guide/Info Hotels Independent and easy Casa Chic Los Teros y Las Calandrias, José Ignacio +598 4486 2068 casa-chic.com Premium La Posada del Faro Luis E Schickendantz, José Ignacio +598 4486 2110 posadadelfaro.com Ultra luxury in the countryside Estancia Vik Camino Eugenio Sáiz Martínez, kM8, José Ignacio +598 9460 5212 estanciavikjoseignacio.com Dining Breakfast Café Flô Ruta 10, kM161, La Barra +598 4277 1481 Picnic spot Playa Pescadores in Punta del Diablo Al fresco dining Marismo Camino a la Laguna Garzon, Ruta 10, kM185, José Ignacio +598 4486 2273 Beach club La Caracola Camino a la Laguna Garzón, Ruta 10, kM185, José Ignacio +598 9422 3015 paradorlacaracola.com Sunset cocktail La Huella Playa Brava, José Ignacio +598 4486 2279 paradorlahuella.com Dinner for two Sal y Pimienta at Casa Suaya Hotel Ruta 10, kM185.5, José Ignacio +598 4486 2750 casasuaya.com Dinner with friends Namm Ruta 10, kM185, José Ignacio +598 4486 2526 Dinner and dancing Conrad Punta Del Este Resort and Casino Playa Mansa Parada 4 +598 4249 1111 conrad.com.uy Late drinks Buddha Bar Bikini Beach Bar Parada 49, La Barra, Ruta 10, kM160 On the tiles Tequila Calle 11 La Barra +598 4277 1922 Reading Bookshop Sentido Calle Los Cisnes and El Océano, José Ignacio +598 4486 2749 sentidojoseignacio.com Basics José Ignacio pharmacy Camino Eugenio Saiz Martínez and Las Garzas +598 4486 2502 Shopping Something you can’t get anywhere else Maison de Famille Ruta 10, kM164, Manantiales +598 4277 5871 maisondefamillesurmer. com Lost luggage – where to buy shirts, socks and underwear El Canuto Calle Los Cisnes and Los Horneros, José Ignacio +598 4486 2028 elcanuto.com.uy Something for the kids Mini polo boots from La Martina Calle 20 (between 27 and 28), Local 1 and 2 lamartina.com Something for someone you love Sweaters from Bajo el Alma Las Garzas y Las Golondrinas +598 4486 2098 bajoelalma.com Something for yourself A kitesurfing lesson with local pro Laura Moñino +598 944 20704 kiteywindsurflaura.com Two-hour tour 01 Stroll around the village and beaches of José Ignacio. This enclave has escaped the Miami-style growth that has affected much of the rest of Punta. 02 Lunch at Francis Mallman’s hotel and restaurant in the village of Garzon. Twenty miles north of José Ignacio is celebrity chef Mallman’s El Garzon. The drive is beautiful and Finca La Anita is picture-perfect. 03 Montoya Beach at La Barra. Hot surf spot. Limousine/car Punta Car +589 4248 2112 puntacar.com.uy Transport Free bikes For use within José Ignacio Chivas, Sáiz Martínez and Los Biguá. Fitness Good gym Mantra luxury hotel Calle 25 Los Arrecifes +598 4277 1000 mantraresort.com