here - BCD Barcelona Centro de Diseño

2
CONTENT
1
Methodology
• Research
• Immersion (coYupik)
• Workshop
03
2
The big ideas co-created
35
3
Factors fur a successful implementation
• The service model
• Needs covered and critical functions
56
4
Annex
• Personas – POV – HMW
73
// METHODOLOGY
4
METHODOLOGY: OVERVIEW
The process consisted of 5 phases:
PERSONAS
We introduce you to…
Trini (81)
Each participant
receives a Handbook
to understand in
depth the context and
the unmet needs of
the Alzheimer Patient
and Caregiver in
Barcelona / Catalonia.
The WS participants
perform a series of
activities on coYupik
(our co-innovation
platform) to prepare
for the Workshop.
Idea 01
Margarita (46)
Preparation of WS
material based on
the research:
Personas + POV +
HMW + Big Idea &
Prototyping
Templates.
WS to explore new
service models that
will improve the
policies for
Alzheimer's disease
in Barcelona /
Catalonia.
Report of
obtained ideas for
new policies
described in
detail.
RESEARCH / THE CHALLENGE
ALZHEIMER’S DISEASE / Chronic, degenerative, incurable
5
RESEARCH / THE CHALLENGE
THE SPANISH SOCIAL AND HEALTHCARE SYSTEM
6
RESEARCH / THE CHALLENGE
THE CONTEXT IN SPAIN / Pessimistic view of the future and concern about health
7
RESEARCH / THE CHALLENGE
THE CONTEXT IN CATALONIA / The elderly will be 20% of the populations in 2020
8
RESEARCH / THE CHALLENGE
THE CONTEXT IN CATALONIA / People affected by Alzheimer will grow to 275.000 in 2020
9
RESEARCH / THE ECOSYSTEM
THE ALZHEIMER’S PATIENT ECOSYSTEM / 3 main layers and 6 key agents to improve the care
10
RESEARCH / THE ECOSYSTEM
11
RESEARCH / THE ECOSYSTEM
12
RESEARCH / THE ECOSYSTEM
13
RESEARCH / THE ECOSYSTEM
14
RESEARCH / THE ECOSYSTEM
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RESEARCH / THE ECOSYSTEM
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RESEARCH / UNMET NEEDS
INNOVATION OPPORTUNITIES / 3 service providers working separately
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RESEARCH / UNMET NEEDS
AD’S UNMET NEEDS
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RESEARCH / UNMET NEEDS
1. SLOW DOWN DETERIORATION
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RESEARCH / UNMET NEEDS
2. PREPARE FOR THE FUTURE
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RESEARCH / UNMET NEEDS
3. ADAPT THE ENVIRONMENT
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RESEARCH / UNMET NEEDS
4. FEEL USEFUL AND ESTABLISH SOCIAL INTERACTIONS
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RESEARCH / UNMET NEEDS
5. RECONCILE CARE WITH LIFE
23
RESEARCH / UNMET NEEDS
6. EMOTIONAL SUPPORT
24
RESEARCH / UNMET NEEDS
7. HAVE THE SITUATION UNDER CONTROL
25
RESEARCH / UNMET NEEDS
8. PROMOTE SOCIAL EDUCATION
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RESEARCH / THE CHALLENGE FOR THE WORKSHOP
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IMMERSION
The participants performed a series of activities - 1 day per week during 3 weeks - in a process to
discover the relevant insights to be used in the Workshop.
coYupik is our Co-Innovation
Digital Platform.
The Yupik are native Alaskan communities which historically were very mobile,
travelling with the migration of mammals, fish and plants. In these
communities, technology was highly adapted to survival in the sub-arctic
environment, and was fine-tuned through the centuries by trial and error.
This is the idea behind coYupik, put the right people to solve challenges together
in several iterations with the aid of technology and relevant stimuli.
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29
IMMERSION
CoYupik / Day 1
CoYupik / Day 2
CoYupik / Day 3
OBJECTIVE:
UNDERSTAND THE
CHALLENGE
AND THE CONTEXT
OBJECTIVE:
UNDERSTAND THE
HEALTHCARE
& SOCIAL SERVICES SYSTEMS
AND THE AGENTS
OBJECTIVE:
START THINKING ABOUT
SUSTAINABLE SOLUTIONS
• What is happening in both
Spain and Catalonia.
• What is Alzheimer’s.
• How many people are
affected by Alzheimer’s in
Catalonia (today and in
the future).
• How they are organized.
• What is offered and what
the main gaps are.
• Who the agents are and
when do they intervene.
• How to involve private
companies in the fight
against Alzheimer’s.
• Provide examples of
relevant initiatives
to start thinking about
service models.
WORKSHOP
November 27th 2013
Disseny Hub Barcelona
METHODOLOGY: WORKSHOP AGENDA
31
METHODOLOGY: WORKSHOP GENERATION PROCESS
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33
METHODOLOGY: BCD PROJECT LEADERS
ISABEL
ROIG
EUGENIA
MARTÍ
INÉS
PELÁEZ
Managing Director
BCD Barcelona Design
Centre
Innovation
Director
Design &
Communication /
International (EU)
Projects Coordinator
President
BEDA, Bureau of
European Design
Associations
BCD Barcelona
Design Center
BCD Barcelona
Design Center
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METHODOLOGY: THE A PIECE OF PIE PROJECT TEAM
SERGIO
GAUSACHS
CRISTÓBAL
CABO
ALEXANDER
ARTOLA
MARINA
DEULOFEU
HERNAN
LEW
LAURA
CIRIA
Innovation and
Marketing
Strategist
Business Anthropologist
and Communication
Design Strategist
Strategic
Designer and
Engineer
Graphic Designer
and Business
Anthropologist
Business
Anthropologist
and Communication
Business
Anthropologist
and Neuroscience
BBA & MSc
(ESADE and
Duke University)
BS Anthropology (Los
Andes University) and
Design Thinking (DSchool Hasso Platter
Institute Berlin)
Technical engineering
in Industrial Design
and Master in
Strategic Design
(Mondragón
Unibertsitatea)
Social and Cultural
Anthropology
(Barcelona
University) and BA
Graphic Design
(ELISAVA)
Social and Cultural
Anthropology
(Barcelona
University) and
Publicity (UAB)
Anthropology
(UB), Psychology
(Manchester) and
Aeronautical
Engineer (TUDelft )
// THE BIG IDEAS
CO-CREATED
WORKSHOP RESULTS OVERVIEW
The 6 BIG IDEAS generated are described with the following structure:
TEAM’S PRESENTATION
Each member’s name with the institution/company they work for and their role.
BIG IDEA SELECTED & DEVELOPED
Each team selected the big idea with the greatest potential
(amongst the IDEAS PRE-SELECTED, see details below) and developed it in detail.
BIG IDEA PROTOTYPE
The final idea is described with a prototype, using drawings and cards.
AND THE BASIS FOR THE BIG IDEAS CAN BE FOUND IN THE ANNEX
IDEATION
Each member of the group gave 1 idea for each of the 5 How Might We Questions
proposed - from the point of view of the 2 Personas: Patient or Caregiver.
IDEAS PRE-SELECTED
After ideation, each group member selected 1 of the ideas and created a first sketch.
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TEAM 1
TEAM NAME / 009
JOSEP
BENAVENT
i2Health
Sant Pau
Researcher
Barcelona, Spain
STEVEN
CLEEREN
Design Flanders
Project Manager,
PMP/PMI
Brussels, Belgium
LECH
ULIASZ
Warsaw Government
Administration
Project coordinator
Warsaw, Poland
SEVDALINA
VOYNOVA
Sofia Development
Association
Director of
Programmes
Sofia, Bulgaria
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TEAM 1: BIG IDEA DEVELOPMENT
NAME OF THE IDEA / 48h HOME REDESIGN
DESCRIPTION OF IDEA:
COST STRUCTURE:
• The idea is to create a multidisciplinary voluntary team
(design students, engineers, professionals designers,
architects, and handy people) to redesign a home for
people with Alzheimer’s to become friendlier, easier to
orientate oneself and easier to use; keeping it very
simple, very cheap and very quick.
• Labor cost= 0 Euros (voluntary)
• Material= 500–600 Euros (approx.)
• The aim is to do simple redesigns to the furniture, like
having a device to make it easier to stand up from the
bed; and create systems of simple signs. For example:
some drawings on the floor to show you the way to the
bathroom, and using another color to indicate the
kitchen.
• To involve public authorities, the system will use the
existing movement instant architecture (that only works
with public spaces), moving them to private spaces.
c AND Caregiver):
NEEDS COVERED (PATIENT
• Dementia friendly home environment, cost efficient
approach, maintain autonomy.
FUNDING STRATEGY:
• Labor: students of architecture / design / engineering /
etc. get credits for this, family members, volunteers who
want to get experience, fulfillment, social recognition.
• Materials: using recycled furniture that’s there,
sponsorship from a furniture brand like IKEA (designer
could do IKEA hacking, redesign their furniture), public
funding (for coordinating the teams). The furniture
company would use as CSR and also develop new
furniture and devices.
THE DISSEMINATION:
• Networks to share your experience and your new ideas
so that they know what you can do at home in a cheaper
way. That platform would have a set with all the best
practices alongside examples and pictures.
• Some ways to share and upscale this project are:
oto be presented on a TV program
ocreate a design contest
oparticipate with student’s work.
KEY PLAYERS / CAPABILITIES INVOLVED:
• Public Authorities and the Education System.
• Volunteers .
• Family.
• Furniture brand like IKEA.
TEAM 1: IDEA’S PROTOTYPE
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TEAM 2
TEAM NAME / SMART LIVE
MARIA
KLEINE
Stockholm’s
government
Project Manager
Stockholm,
Sweden
JESÚS
BERDÚN
Fundació
i2CAT
Project
Engineer
Barcelona,
Spain
ESTHER
WIJNBERG
Care Company
Antwerp
Manager service
center
Antwerp Area,
Belgium
ISABEL
ROIG
BCD Barcelona
Design Centre
Managing
Director
Barcelona,
Spain
JUSSI
SORSIMO
Culminatum
Innovation
Program
Director
Espoo,
Finland
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TEAM 2: BIG IDEA DEVELOPMENT
NAME OF THE IDEA / SMART LIFE
DESCRIPTION OF IDEA:
NEEDS COVERED (PATIENT
c AND CAREGIVER)
• Create a living lab where Caregivers can work at the
same place than the elderly people. The work done by
the Caregivers consist of creating devices specifically
designed for people with Alzheimer’s (for example the
Smart Watch), and in the living lab they can test them
with the elderly who are doing their daily routine
(examples: eating, listening to music, relaxing, socializing
with other people with Alzheimer’s…).
• Sharing.
• It’s an initiative for some business and product
development opportunities; for example, a start-up
service company using user testing services.
• Public-private system.
• The aim is to join the social and economic departments;
it’s an initiative that helps Alzheimer sufferers, their
family and promotes entrepreneurship allowing the
Caregivers to become entrepreneurs.
• Possibility for the Caregiver to work and combining their
free time with caring for the Patient.
• Receiving income + socializing in this support network.
FUNDING STRATEGY:
• City: work as a business incubator
• Banks: offer a lower rent to start with, as the company is
a potential investor.
• Companies: use the innovation platform to have a better
access to customers.
COST STRUCTURE:
KEY PLAYERS / CAPABILITIES INVOLVED:
• Rental of the place.
• Caregivers as entrepreneurs.
• Patients as active players.
TEAM 2: IDEA’S PROTOTYPE
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TEAM 2: IDEA’S PROTOTYPE: BUSINESS MODEL
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TEAM 3
TEAM NAME / SPANDINAVIAN
MARJA-LIISA
LAAKKONEN
City of Helsinki,
Health
MD, Geriatrics
specialist
Helsinki, Finland
TINO
MARTI
BSalut, CASAP
Health
economist
Barcelona,
Spain
LENE LAD
JOHANSEN
Omsorgsbygg,
City of Oslo
Senior executive
officer
Oslo, Norway
INÉS
PELÁEZ
BCD Barcelona
Design Centre
International
(EU) Projects
Coordinator
Barcelona,
Spain
45
TEAM 3: BIG IDEA DEVELOPMENT
NAME OF THE IDEA / THE GARDEN, WHERE EVERYBODY BLOSSOMS
DESCRIPTION OF IDEA:
• Create a local platform with two different kinds of
services:
oA part-time job platform to receive income
where you can find jobs that are suitable for your
profession or your skills.
oA community (Caregiver network) made with the
local neighborhood, where you can find help from
other Caregivers to fulfill the on-going needs of
their elderly, who also will have the opportunity
to socialize with other people (not just their own
Caregiver) and be more active.
COST STRUCTURE:
• The cost of the platform structure.
NEEDS COVERED (PATIENT
c AND Caregiver):
• Caregiver feels productive and generate income.
• Patient socializes and is mentally active.
FUNDING STRATEGY:
• The funding must be promoted by an Alzheimer’s
association, and include their services to this association;
so they can give more support and also give meaning and
reliability to the service.
• Public lottery.
• Private companies with corporate social responsibility
(CSR).
KEY PLAYERS / CAPABILITIES INVOLVED:
• Part-time workers (caregivers)
• Alzheimer’s Patients.
TEAM 3: IDEA’S PROTOTYPE
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TEAM 4
TEAM NAME / MEMORY PATH
MARTINE
BOENDERS
Elderly
Council of
Antwerp
Antwerp,
Belgium
LINA
OILINKI
City of
Helsinki
Senior
Advisor
Helsinki,
Finland
SASKIA
NAGEL
International
Design Center
Berlin
Project
Management
Berlin,
Germany
RAQUEL
NAVARRO
Telefónica
Research and
Development
Principal UX
Researcher
Barcelona,
Spain
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TEAM 4: BIG IDEA DEVELOPMENT
NAME OF THE IDEA / MEMORY PATH
DESCRIPTION OF IDEA:
COST STRUCTURE / FUNDING STRATEGY:
• Service based on different products developed for people
with Alzheimer’s who are alone at home, to help the
person be reminded of their routines by stimulating their
senses:
• Visual stimuli with a reminder picture frame. For
example: a picture of her favorite childhood dress,
so that she would want to get dressed.
• Smell stimuli with a product that smells like
coffee so that make the Alzheimer sufferer wants
to make some coffee.
• Sound stimuli with music the person likes. For
example: an ice cream ringing bell, so that she
would want to go out of the house; or a sound
that makes her want go to sleep.
The funding comes from a combination of 3 actors:
• Families: who pay the rent.
• Private companies or private people: get paid by
healthcare and give the technical solutions
(provide the service).
• Healthcare system: saves money due to
prevention.
• The service works with sensors that can detect when the
person has done the action asked, so that at the end of
the day there’s a digital dairy with the checkbox filled.
• It can be adopted to ongoing deterioration of the
disease.
• Supports Caregivers by relieving some of the tasks
and worries.
• It’s a tool that can be adopted to the user’s
experiences, preferences and personal story, so
that it makes her want to do it. It should use
significant pictures, smells and sounds from her
past experiences in life.
c AND Caregiver):
NEEDS COVERED (PATIENT
• It’s a prevention element. Example: if the Patient doesn’t
have coffee, the system will send a warning message.
• It helps to remind the Patient of their daily activities in a
safe and personal way.
• It relieves the Caregiver of reminding them of all daily
activities.
• The system works as a memory training – it gives little
tasks that help to remember.
KEY PLAYERS / CAPABILITIES INVOLVED:
• Private companies who design the service.
• Families who pay the rent and buy this service.
• Alzheimer’s Patients.
TEAM 4: IDEA’S PROTOTYPE
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TEAM 5
TEAM NAME / THE BOOK
CORNELIA
HORSCH
International
Design Center
Berlin
Director
Berlin, Germany
MAŁGORZATA
LASKOWSKA
Alzheimera
Center
Psychotherapist
Warsow, Poland
REMKO
VERMULEN
Telefónica digital
User Experience
Lead
Barcelona, Spain
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TEAM 5: BIG IDEA DEVELOPMENT
NAME OF THE IDEA / THE RECIPE ACTIVITIES BOOK
DESCRIPTION OF IDEA:
FUNDING STRATEGY:
• Create a book with 2chapters:
o1st part of the book: oriented to the Patient.
Activities that the Patient can still do, based on
what the Patient has done during their life, for
example; gardening.
o2nd part of the book: tips and tricks for first time
Alzheimer’s family members:
oInformation from the doctor – a place to
connect and ask things directly to them.
• At the same time, there’s the recipe book in an online
version, so that family members and Patients can share
their experience.
• Public initiative – from an Alzheimer institution.
• Companies who are interested in Doctors specialized on
Alzheimer’s.
• The publisher of the book, who sells it.
• Companies who would use the insights for medical
research.
• Insurance companies, who will have better knowledge of
family members and their crisis, would lead to lower
readmissions to hospital.
COST STRUCTURE
• The cost of the book and the online platform.
NEEDS COVERED (PATIENT
c AND Caregiver):
• The Patient stimulates their memory.
• The family members receive useful information about the
disease.
KEY PLAYERS / CAPABILITIES INVOLVED:
• Alzheimer's Patient, who gives the ideas to be written in
the book.
• Family members, who give the tips in the second part of
the book.
• The publisher, who writes down the book and publishes
it.
TEAM 5: IDEA’S PROTOTYPE
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TEAM 6
TEAM NAME / CASE MANAGERS
TINA JANSSENS
Care Company
Antwerp
Project Manager
Zorgbedrijf
Antwerpen
Antwerp,
Belgium
EUGENIA
MARTÍ
BCD Barcelona
Design Center
Innovation
Director
Barcelona,
Spain
DANIEL
López Gómez
Universitat
Oberta de
Catalunya
Tenured
Assistant
Professor
Barcelona
DENITSA
LOZANOVA
Sofia
Development
Association
Program Director
at Bulgarian
School of Politics
Sofia, Bulgaria
HELI
KOSKISUO
City of
Helsinki,
Health
Helsinki,
Finland
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TEAM 6: BIG IDEA DEVELOPMENT
NAME OF THE IDEA / THE FACILITATORS
DESCRIPTION OF IDEA:
COST STRUCTURE:
• The idea based on the Catalan model where there are
many stakeholders that deal with this kind of disease.
• The proposal has arisen due to 2 main problems:
oFor Patients: who have difficulties to know who is
who and about their disease.
oCaregiver: has to manage with a lot of
information and talk with different people, and
doesn’t have free time for themselves.
• Salaries for these two people.
• Renting the space.
• Utilities (for communication, etc.).
• The idea is where 2 Facilitators who work as a team
searching for new needs for the Patient and services for
the Caregiver:
oCase manager: interacts with the Patient and the
family Caregiver and identifies their needs (e.g.
physical, mental, emotional and social).
oCare planner: designs a care plan with solutions
provided for the needs identified by the Case
Manager. Some solutions related to the needs
are: memo games, tender dogs from neighbors,
daily routines, bank time and create an
autobiography.
• Other solutions they could find are:
• Department of health.
• Department of social welfare and family.
• NGOs.
• Cultural institutions.
c AND CAREGIVER):
NEEDS COVERED (PATIENT
• All Patient and family needs are met by the solutions
given by the Case Manager.
FUNDING:
• Fundraising campaign.
• Network of Alzheimer’s Patients and family associations.
• Human rights NGOs.
• Public authorities to fundraise money.
• Private companies with products specialized for people
with this disease.
• Private insurances.
KEY PLAYERS / CAPABILITIES INVOLVED:
• Patients and their family.
• The Case Manager and the Care Planner.
TEAM 6: IDEA’S PROTOTYPE
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// Factors for a successful implementation
THE SERVICE MODEL
THE SERVICE MODEL
The integration of all services in an inclusive service model
In a context shaped by the economic
cuts to health and social services
coupled with the increase of people
affected by Alzheimer’s, it will be key
to integrate services and create
synergies between them to
guarantee their sustainability in the
long run.
The central aspect for the service
model will be to generate support for
Caregivers and Patients,
incorporating all relevant
stakeholders in the overall
ecosystem to guarantee the
coverage of all the identified needs.
With the product and service ideas
generated during the Workshop, we
have unified, articulated and
supplemented them into one single
service model that accomplishes the
challenge raised.
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THE SERVICE MODEL
The benefits of integrating all services in one inclusive service model
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THE SERVICE MODEL: OVERVIEW
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// Factors for a successful implementation
NEEDS COVERED & CRITICAL FUNCTIONS
VISUALIZATION OF THE IDEA 1
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NEEDS COVERED & CRITICAL FUNCTIONS
IDEA 1 / 48h HOME REDESIGN
CRITICAL FUNCTIONS
SOLUTIONS
In Spain it would be difficult to base this service just from
volunteering. There is a need for other rewards.
• It is key to involve university students that gain academic
credits with their support. Institutions have to endorse the
service.
• Promote a design competition by a furniture brand to create
prototypes adapted to Alzheimer Patients. Give rewards to the
participants.
As the Patients are not able to verbalize their unmet needs, a
Specialist is required to act as a “translator”.
• Create a pool of experts that transmit knowledge on
Alzheimer’s to the different designers on a user centered
perspective.
• Explore the development of re/designs in low / moderate and
high stages.
Difficulty to find brands that sponsor the service.
Motivate brands to sponsors this service by receiving fiscal
benefits and also a good brand image through CSR.
UNMET NEEDS
ALZHEIMER
PERSON
FAMILY
CAREGIVER
Adapt the environment > The idea proposed helps to create a stable and simple space to ensure the physical
safety and welfare of the Patient. 2 main gaps covered. The service informs about what needs will arise in the
future and how they can be covered. The sponsor finances the necessary elements to accommodate the house.
Have the situation under control > Need to keep the daily situation under control through physical security of
the Patient. The gap covered would be to help through the redesign and to manage the day to day activities of
the Alzheimer person in a simple and functional way giving peace of mind to the Caregiver when they are absent.
VISUALIZATION OF THE IDEA 2
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NEEDS COVERED & CRITICAL FUNCTIONS
IDEA 2 / SMART LIFE
CRITICAL FUNCTIONS
SOLUTIONS
Patients don't like being away from home because they lose their
security zone and can react in a negative manner.
• Design a transport service where the Alzheimer’s Patient feels
safe and in the best conditions.
• Create spaces in the smart life scenario that are familiar to
their own home.
Difficulties for the Caretaker to work and take care of the Patient
at the same time.
Create an internal rotation system for the Caregivers so that
they can focus on work tasks whilst also testing products with
the Patients.
It’s not a model for scalability because the entrepreneur profile is
difficult to find amongst Caregivers.
Create ambassadors in each living lab that promote an
entrepreneurship mindset to the Caregivers.
UNMET NEEDS
ALZHEIMER
PERSON
FAMILY
CAREGIVER
Feel useful and establish social interactions > The service covers the need due to having the Patient in an active
state during the day, interacting with new products and relating to other people. The gap covered is to share
experiences between people with the same disease.
Reconcile care with life > The idea covers the need to combine one’s normal life with the care of the Alzheimer’s
person. The gap covered is having a space that combines the possibility to work but also to take care of the
Patient.
VISUALIZATION OF THE IDEA 3
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NEEDS COVERED & CRITICAL FUNCTIONS
IDEA 3 / THE GARDEN, WHERE EVERYBODY BLOSSOMS
CRITICAL FUNCTIONS
SOLUTIONS
One of the central critical functions is to create a trusted network
between: family Caregiver –external Caregiver – Patient.
Create a sense of community not only online but offline where
people interact and create high levels of empathy and trust in a
local environment.
Validate if time is a reward that fits the model.
Explore other models of rewards. Ex. Time for… A delicious
dinner, My talent, A Favor, others.
Money for sustaining the platform.
Sell ad banners to medical companies and foundations and
ONGs that finance the platform.
UNMET NEEDS
ALZHEIMER
PERSON
FAMILY
CAREGIVER
Feel useful and establish social interactions > Through the contact with other people the Patient establishes
relationships in their daily life with people outside their household. The gap covered will be to receive emotional
care from external Caregivers.
Reconcile care with life and promote social education > Opening time slots for the family Caregiver through a
digital platform covers their need. It also offers information to cover the need for all citizens to receive and
assimilate social education designed to promote the integration and standardization of Alzheimer’s stakeholders.
VISUALIZATION OF THE IDEA 4
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NEEDS COVERED & CRITICAL FUNCTIONS
IDEA 4 / MEMORY PATH
CRITICAL FUNCTIONS
SOLUTIONS
The Health care system cannot afford technological
developments.
Look for finance in technology companies that want to expand
their business in the medicine area.
The Memory path is designed to help in the every day life of the
patient but does not work as an alarm system if the patient is at
risk or did not do an action.
Include in the overall idea alarms that notify the caregivers if
the patient is at risk or did not do the desired action.
Finding between the caretaker and patients what are the stimuli
or triggers that invited to complete the action. This has to be
tested.
Design a system for finding the real stimuli and triggers for the
patient.
UNMET NEEDS
ALZHEIMER
PERSON
FAMILY
CAREGIVER
Slow down deterioration > The service covers the slow down cognitive impairment and increases their
autonomy, being able to perform daily routines without the feeling of annoying loved ones. The gap covered is
the access to stimulation tools to slow the deterioration.
Have the situation under control > Keep the daily situation under control to guarantee the physical and
emotional security of the Patient. This is a resource to manage the day to day activities of the Alzheimer person
in a simple and functional way.
VISUALIZATION OF THE IDEA 5
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NEEDS COVERED & CRITICAL FUNCTIONS
IDEA 5 / THE RECIPE ACTIVITIES BOOK
CRITICAL FUNCTIONS
SOLUTIONS
The cost of the fieldwork, design and publishing a personalized
book is high narrowing the scalability of the product.
Create a feature where the Caregivers can personalize The
Recipe Book on-line with a download print version.
It’s unlikely that Doctors would answer all the Caregiver’s
questions.
The online version should have an ID system so that the Doctor
could have a trace of each Patient to answer the questions
depending on each case
Its not clear who offers the book to the market.
Medical companies can develop the book using it as a medium
to engage Caregivers and Patients to use their brands.
UNMET NEEDS
ALZHEIMER
PERSON
FAMILY
CAREGIVER
Slow down deterioration > The service detects and aides the slowing down of cognitive impairment in order to
have the maximum autonomy possible. The gap covered is the lack of knowledge about the benefits of an early
Dx or the difficulty of distinguishing between the normal deterioration related to ageing and Dementia.
Have the situation under control and emotional support> Be informed about symptoms or behavioral changes and
difficulties, and have simple and immediate solutions. The gap covered is the lack of abilities and guides for managing the
Alzheimer’s person and the lack of public policies to ensure a emotional support for the family caregiver
VISUALIZATION OF THE IDEA 6
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NEEDS COVERED & CRITICAL FUNCTIONS
IDEA 6 / THE FACILITATORS
CRITICAL FUNCTIONS
SOLUTIONS
The figures’ service (Case Manager and Care Planner) have an
imprecise profile.
•The Case Manager should be a profile that combines the GP
and Social Worker roles to diagnose the disease and give a
social diagnosis.
•Care Planner coordinates and plans all needs identified by the
Case Manager.
The service with two people is not enough to cover all Patients
and their families in a personalized way.
Create a model similar to a franchise that can be replicated in
every local scenario.
It’s not defined what private companies with products
specialized for people with this disease would get in return to
fund this service.
Give all the know how and knowledge from the different
services connected to the facilitators. Design a know how
extraction method for synthesizing the best practices.
UNMET NEEDS
ALZHEIMER
PERSON
FAMILY
CAREGIVER
Slow down deterioration > The service covers earlier detection of cognitive impairment to secure the maximum
autonomy possible. The gap covered is thehe
lack of coordination between the GP and the right Specialists, and the
lack of access and knowledge of stimulation tools to slow down the deterioration.
Have situation under control and prepare for the future > Have all the information about symptoms or behavioral
changes and difficulties, learning to pay attention and be conscious of the patient’s evolution. The gap covered is
the lack of advice for managing the Alzheimer’s person and the poor health and social services coordination.
// ANNEX
PERSONAS – POV - HMW
Contextual information to understand the situation of both the
Alzheimer’s Patient and the Caregiver in order to be able to
answer the workshop questions from their point of view.
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PERSONAS
(81)
(43)
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PERSONA 1: ALZHEIMER PATIENT
Name: Trini
Age: 81
A. Type: Moderate
CHARACTERISTICS
EMOTIONS
LIFESTYLE
∙ Lives at home with a family member.
∙ Denial of disease.
∙ Closed System.
∙ 3 years with the disease.
∙ Guilt.
∙ Close group friends.
∙ Low economical support.
∙ Embarrassment.
∙ Watch T.V.
∙ Slow learning curve of disease.
- Frustration.
∙ See Grandchildren.
UNMET NEEDS
FEAR &
PAIN POINTS
DESIRES
∙ Late diagnosis.
∙ Social Interaction.
∙ No spaces as information point.
“What’s the
name
of my
grandson.
I don’t
remember.”
∙ Lack of knowledge of stimulation
tools.
∙ No emotional Support.
∙ Limited places for sharing support.
∙ Reduced assistance & exterior
mobility.
∙ Getting lost outside.
∙ Distrust limitations.
∙ People notice disease.
∙ Doubts of daily rituals.
∙ Be independent.
∙ Feel Useful.
- Not annoy loved ones.
∙ Not lose family role.
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PERSONA 2: Caregiver
CHARACTERISTICS
EMOTIONS
LIFESTYLE
∙ Care responsibilities
unbalanced.
∙ Denial of disease.
∙ Closed System.
∙ Hopeless mindset.
∙ No space for me time.
∙ Low economical support.
- Solitude.
∙ Works as a freelance.
Name: Margarita
Age: 43
UNMET NEEDS
∙ Lack Spaces to share
experiences.
“There is no
awareness in
the society,
people do not
want to
know anything
at all about sick,
old and ugly
people”
-Lack assistance for mobility.
- Lack spaces for sharing
experiences.
FEAR & PAIN
POINTS
∙ Alzheimer sufferer
escaping .
∙ Lack of Control.
- Not enough social service.
∙ No tools for future
planning.
- Socially no recognition
of their effort .
- Unpredictable reactions
in public.
- No flexible jobs.
- Making wrong decisions.
DESIRES
∙ More control of the
Patient
- Desire to live her own
life.
PERSONAS: POV & HMW QUESTIONS
WE MET (PERSONA)…
Trini is an 81 year old Alzheimer Patient in Barcelona.
WE WERE AMAZED TO REALIZE (NEED)…
Not enough services in the healthcare & social system.
BUT IT’S REALLY ABOUT (INSIGHT)…
Preventing the loss of autonomy to fulfill her daily activities.
WE MET (PERSONA)…
Margarita, 43 years old, Trini’s Caregiver.
WE WHERE AMAZED TO REALIZE (NEED)…
That she dedicates 110% to take care of Trini.
BUT ITS REALLY ABOUT (INSIGHT)…
Finding ways to control Trini’s disease to gain her independency.
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PERSONAS: POV & HMW QUESTIONS
1. HMW create easy access and clear information about Alzheimer & solutions?
2. HMW make her feel more useful in her daily life?
3. HMW create a service to detect & anticipate deterioration?
4. HMW help her establish social interaction with community?
5. HWW help her remember her daily activities?
1. HMW create easy access and clear information about Alzheimer & solutions?
2. HMW create a platform for sharing experiences and solve questions?
3. HMW design a system for controlling Trini’s daily routines?
4. HMW help her balance between care and personal life?
5. HMW help her feel productive and receive monetary income?
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THANK YOU!