logo standards - Spokane Transit Authority

LOGO
S TA N DA R D S
THE SPOKANE TRANSIT LOGO WILL BE USED BY MANY DIFFERENT PEOPLE
AND FOR MANY DIFFERENT APPLICATIONS. CONSISTENT USE OF THE LOGO IS
CRUCIAL IN ESTABLISHING AN IDENTITY. INCORRECT USAGE CAN DILUTE ITS
IDENTITY AND EFFECTIVENESS. FOR CORRECT USAGE OF THE LOGO, PLEASE
FOLLOW THESE GUIDELINES.
C R E A T I N G
A
D O C U M E N T
Color bar
Allow space for printer
margin on all sides.
Header
Type: Sans Serif / Bold
Color: White
Size: 16pt
17pt
Use only specified colors
P O L I C Y
Title, Subject
N O T I C E
E M P L O Y E E
Type: Sans Serif Bold
Color: 30% Black
Size: 13pt
Alternate colors to distinguish
document messages.
P A R K I N G
Lorem ipsum dalor no nummy dim sum
al la hindi tu lisindious rama la a las
muente da gin sagis. Lorem ipsum dalor
no nummy dim sum al la hindi tu
lisindious rama la a las muente da gin
sagis. Lorem ipsum dalor no nummy
dim sum al la hindi tu lisindious rama la
a las muente da gin sagistu lisindious.
FROM
Body Copy
Type: Serif / Regular
Color: Black
Size: 10.5pt to 11pt
A D M I N I S T R AT I O N
Type: Sans Serif / Bold
Color: 30% Black
Size: 10pt
328-RIDE
spokanetransit.com
1230 W Boone Avenue
Spokane, Washington 99201-2686
509.325.6000
509.325.6068
T
F
If contact information is required use this standard
Acceptable
Serifs fonts
Acceptable
Sans Serifs fonts
Garamond
Times
Futura
Gill Sans
Arial
STA Color Pallete
C Y M K B R E A K D OW N
F O R P RO C E S S P R I N T I N G
100
0
0
0
C Y M K B R E A K D OW N
F O R P RO C E S S P R I N T I N G
43
0
94
0
STA Green
STA Blue
Black
30% Black
STA Blue
40%
White
(paper)
COLOR
BREAKDOWN
COLOR LOGO ON WHITE
C Y M K B R E A K D OW N
F O R P RO C E S S P R I N T I N G
100
0
0
0
COLOR LOGO ON BLACK
C Y M K B R E A K D OW N
F O R P RO C E S S P R I N T I N G
43
0
94
0
C Y M K B R E A K D OW N
F O R P RO C E S S P R I N T I N G
0
0
0
100
BLACK & WHITE LOGO ON WHITE
BLACK & WHITE LOGO ON BLACK
These are the only versions of
the logo that are acceptable.
Any other alterations to the
STA mark or the STA typeface
are unacceptable. The following
To ensure the logo is the proper ratio,
make sure the circle is completely round.
page illustrates common
misuses of the logo.
STA Green
PMS 382
STA Blue
PMS Cyan
STA Blue 40%
PMS Cyan
Black
20% Black
10% Black
Red
PMS 1797
Green
PMS 355
Blue
PMS 274
White
(paper)
Secondary color palette options:
Purple
PMS 2587
Orange
PMS 165
Yellow
PMS 130
When developing collateral materials for the
public, please keep in mind that anything with
the STA logo on it is part of the STA brand and
therefore reflects STA in either a positive or
negative way. A collaborative use of these
colors by all departments will enhance the
continuity as a whole.
Note: Other colors may be introduced for
collateral that may warrant a particular color.
Items of this nature must be evaluated by the
Communications Department.
Note: If you need to flood a page with a color
do not use black or dark colors. Dark colors
do not promote STA in the proper tone.
LOGO ON COLORED BACKGROUND
THE MAIN FOCUS FOR USING THE LOGO ON ANY BACKGROUND SHOULD BE CONTRAST. THE LOGO SHOULD 'POP' FROM
THE BACKGROUND ENOUGH TO BE EASILY READ. THESE FIRST FOUR ARE GOOD EXAMPLES OF A LOGO THAT IS EASY TO READ.
THERE ARE OTHER TECHNIQUES THAT WORK AS WELL, BUT IN DOING SO REMEMBER–READABILITY IS KEY.
IT ALSO MUST MEET ADA STANDARDS.
TYPE COLOR WAS CHANGED TO A DARKER GREY
TO HELP IT POP OFF THE BACKGROUND
TO DEFINE THE MARK AN ADDITIONAL OUTLINE HAS BEEN ADDED.
WHEN THE LOGO APPEARS OVER A PHOTO YOU WILL NEED TO
DECIDE WHETHER WHITE TYPE OR BLACK TYPE WILL READ BEST.
WRONG
Examples of what not to do.
DO NOT USE A LOGO OR BACKGROUND THAT DISPLAYS POORLY.
DO NOT ADD OUTLINES TO TYPE. (USE WHITE TYPE)
DO NOT MAKE THE TYPE WHITE IF BLACK WORKS BETTER
LOGO OPTIONS FOR UNIFORMS
DRIVER UNIFORM
P R E F E R R E D : H O R I Z O N TA L L O G O
R O U T E S U P E RV I S O R U N I F O R M
PREFERRED: LOGO BUG
S I T E S U P E RV I S O R U N I F O R M
P R E F E R R E D : S TA C K E D L O G O
MECHANICAL UNIFORM
PREFERRED: LOGO BUG
WRONG
Examples of what not to do.
DO NOT CHANGE THE POSITION OR SIZE OF THE MARK OR TYPE.
SPOKANE TRANSIT
SPOKANE TRANSIT
DO NOT CHANGE THE FONT.
DO NOT CHANGE OR SWAP THE COLORS OF THE LOGO.
DO NOT STRETCH LOGO HORIZONTALLY OR VERTICALLY. (THIS CAN EASILY HAPPEN ACCIDENTALLY.)
DO NOT ADD EMBELLISHMENTS TO THE LOGO
Note card
Font: Gill Sans
A-2 Envelope
Font: Gill Sans
E. Susan Meyer
CEO
325. 6095
#10 Envelope
Font: Gill Sans
spokanetransit.com
1230 W Boone Avenue, Spokane, Washington 99201-2686
spokanetransit.com
1230 W Boone Avenue, Spokane, Washington 99201-2686
Bob Cobb
Vice President of Presidents
[email protected]
1230 W Boone Avenue
Spokane, Washington
99201-2686
509.325.6000 ext147
509.325.6068
509.990.9397
Bob Cobb
Vice President of Presidents
T
F
[email protected]
C
1230 W Boone Avenue
Spokane, Washington
99201-2686
509.325.6000 ext147
509.325.6068
Dear Soandso,
509.990.9397
Lorem ipsum dalor no nu vin trabaja ndi tu lisindious rama la a las muente da gin
sagis. Ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente
da gin sagis. Lorem ipsum dalor las madias con libertad en el viho hindi tu lisindious
rama la a las muente da gin sagis. Lorem ipsum dalor no nu con viva hindas con
corne ndi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no
nummy dim sum al la hindi tu lisi mas inportante ma la a las muente da gin sagis.
Suplata mas tinvivve mas confusia an tuis ipsum dalor no nupara todos al la hindi tu
lisindious rama la a las muente da gin sagis.
Lorem ipsum dalor no nu vin trabaja ndi tu lisindious rama la a las muente da gin
sagis. Ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente
da gin sagis. Lorem ipsum dalor las madias con libertad en el viho hindi tu lisindious
rama la a las muente da gin sagis. Lorem ipsum dalor no nu con viva hindas con
corne ndi tu lisindious rama la a las muente da gin sagis. Lorem ipsum dalor no
nummy dim sum al la hindi tu lisi mas inportante ma la a las muente da gin sagis.
Suplata mas tinvivve mas confusia an tuis ipsum dalor no nupara todos al la hindi tu
lisindious rama la a las muente da gin sagis.
Reguards,
328-RIDE
spokanetransit.com
TTY 456-4327
Letter Head & Business Cards
Font: Gill Sans & Futura book
1230 W Boone Avenue
Spokane, Washington 99201-2686
509.325.6000
509.325.6068
T
F
T
F
C
P R E S S
R E L E A S E
M AY 15 T H , 2 0 0 6
Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin
sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da
gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente
da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las
muente da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a
las muente da gin sagis. Suplata mas tinhindas las hindjin can tuis ipsum dalor no nummy dim
sum al la hindi tu lisindious rama la a las muente da gin sagis.
Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da gin
sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente da
gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las muente
da gin sagis. Lorem ipsum dalor no nummy dim sum al la hindi tu lisindious rama la a las
muente da gin sagis.
328-RIDE
spokanetransit.com
TTY 456-4327
1230 W Boone Avenue
Spokane, Washington 99201-2686
509.325.6000
509.325.6068
T
F