PRESENTATION: The objective of this class is to feel more

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ENGLISH FOR BUSINESS I
MATERIA:
ENGLISH FOR BUSINESS I
Identificador:
32253
Titulación:
GRADUADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS
Módulo:
MÓDULO TRANSVERSAL
Tipo:
MATERIA BASICA
Curso:
1
Periodo lectivo:
Segundo Cuatrimestre
Créditos:
6
Horas totales:
150
Actividades
Presenciales:
Trabajo Autónomo:
62
Idioma Principal:
Inglés
Idioma Secundario:
Profesor:
MONTOYA REYES, ANA
(T)
Correo electrónico:
88
Castellano
[email protected]
PRESENTATION:
The objective of this class is to feel more comfortable using English in a business context with a
clear focus on the four main study skills:
1). Reading 2). Writing 3). Listening and 4). Speaking.
The students have already obtained a wealth of general business knowledge and they will be
required to use these concepts to express ideas and debate topics in a class that will be taught
exclusively in English. The students will be constantly encouraged to participate actively in every
class in order to improve their speaking fluency, oral comprehension, reading and writing skills
while at the same time eliminating insecurities and common mistakes. The majority of the classes
will consist of brief lectures followed by practical exercises carried out as group or individual
activities. There will also be times when the students are required to present to the class a well
prepared project in the same way they would be required to do when they will work in a real
business environment. Throughout this process they will also expand their business English
vocabulary considerably.
PROFESSIONAL COMPETENCES ACQUIRED IN THE SUBJECT:
PRE-REQUISITES:
Students enrolling on this course should preferably have a B1 level in English. Those students
with a lower level should try their best to reach the required level, by enrolling in workshops
and/or course provided by IML or through their own private study.
Please consult your teacher during tutorial sessions on what you can do to improve your language
skills.
SUBJECT PROGRAMME:
Subject contents:
1 - Introduction to Business
1.1 - The business of business
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1.2 - Types of businesses
1.3 - Company Organization
1.4 - Company Structure
1.5 - Status within an organisation
2 - Marketing
2.1 - Introduction to Marketing
2.2 - Marketing strategy
2.3 - Brands and Products
2.4 - Public Relations
3 - Management and HR
3.1 - What is management?
3.2 - Work and motivation
3.3 - Recruitment and Job interviews
3.4 - Women in business
4 - Economics
4.1 - What is Economics?
4.2 - The economy
4.3 - Money
4.4 - External influences
La planificación de la asignatura podrá verse modificada por motivos imprevistos (rendimiento del
grupo, disponibilidad de recursos, modificaciones en el calendario académico, etc.) y por tanto no
deberá considerarse como definitiva y cerrada.
TEACHING AND LEARNING METHODOLOGIES AND ACTIVITIES:
Teaching and learning methodologies and activities applied:
Classes are conducted exclusively in English. Students are expected to participate in class and in
all class-related activities in English. Although this may be difficult for students at the beginning
of the course, their linguistic competence will improve rapidly. Classes are practical and
communicative. Many class activities will be conducted in pairs and groups in the format of
information gaps, debates, project preparation, problem solving, simulations, presentations etc.
This methodology enables maximum student participation and talking time in class. It also
encourages cooperate learning and meaningful interaction between students and the
development of professional competences.
Tutorials
During these sessions, students can ask questions, clarify concepts, and ask for additional
bibliography either face to face or electronically. Some tutorial time will devoted to assistance
with group work. Your lecturer will inform you about tutorial times.
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Independent Study
Students are expected to complete all independent study tasks, which will be uploaded on the
PDU every week. These tasks are suited to individual study and the development of reading,
writing and listening skills and vocabulary extension. Students are required to upload their
completed tasks on the PDU before the deadline. All tasks must be completed as they will be
evaluated directly or indirectly (through participation, individual work or group work). It is
therefore important that students check the PDU every week.
Integration of English language in the subject:
Due to its nature, this subject will be mainly taught in English. On occasions, Spanish will be used
for purposes of clarification of doubts.
Student work load:
Modalidad organizativa
Métodos de enseñanza
Horas
estimadas
Actividades presenciales
Clase magistral
10
Otras actividades teóricas
2
Casos prácticos
10
Resolución de prácticas, problemas, ejercicios etc.
10
Debates
5
Proyección de películas, documentales etc.
2
Talleres
12
Otras actividades prácticas
5
Actividades de evaluación
6
Estudio individual
10
Preparación de trabajos individuales
18
Preparación de trabajos en equipo
20
Realización de proyectos
10
Tareas de investigación y búsqueda de información
12
Lecturas obligatorias
10
Realización de pruebas escritas
6
Trabajo autónomo
Otras actividades de trabajo autónomo
2
HORAS TOTALES: 150
ASSESSMENT SCHEME:
Calculation of final mark:
Pruebas escritas:
Trabajos individuales:
Trabajos en equipo:
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25 %
15 %
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Prueba final:
Tareas de auto-estudio:
TOTAL
30 %
5%
100 %
*Las observaciones específicas sobre el sistema de evaluación serán comunicadas por escrito a
los alumnos al inicio de la materia.
BIBLIOGRAPHY AND DOCUMENTATION:
Basic bibliography:
Cotton, Falvey, Kent. Intermediate Market Leader. Essex, England: Pearson Longman, 2012
Mackenzie, Ian. Professional English in Use. Cambridge: CAMBRIDGE UNIVERSITY PRESS 2006
Walker, Carolyn. English For Business Studies. Reading, England: Garnet Publishing, 2008
Recommended bibliography:
Recommended websites:
BBC
www.bbc.co.uk/worldservice/learningenglish
Business Inc. Magazine
www.inc.com
Business Week
www.businessweek.com
English learning website
www.nonstopenglish.com
Entrepreneur
www.entrepreneur.com
Financial Times
www.ft.com
Merriam Webster-online
dictionarywww.merriam-webster.com
www.merriam-webster.com
Ted Talks
www.tedtalks.com
Word reference-online dictionary
www.wordreference.com
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