FERRER, Angel. Publicidad 70, la nueva técnica publicitaria

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La Vanguardia. 4 Febrero 1996,
Folletos
Folleto promocional, 95-96, NORDIC SS.
473
INDICE DE AUTORES Y NOMBRES PROPIOS
Ace: 215
ABERLE, John: 116
Abbott Mead Vickers: 72, 79, 273
ABBOTT, David: 79, 226, 447
ADAMS, Charles F.: 56
ADAMS, James R.: 169
Adán: 149
Advertising Federation of America: 2
ALBRIGHT, Jim: 16, 31, 42, 259, 260, 261, 264, 405, 409, 410,
426, 429
ALIBOSI (Cardenal): 148
American Association of Advetising Agencies (AAÀA): 50, 391
ARGUIÑANO, Carlos: 117
Asociación de Diseñadores y Directores de Arte del Reino Unido:
443
Association of National Advertiser (ANA): 136, 138
ÀRENS, F.: 16, 30
ARISTÓTELES: 9, 391, 392, 400
ARQUIMEDES:89
Avis : 119
Bartle Bogle Hegarty: 170
Batten, Barton, Durstine & Osborn (BBDO): 6,, 166
BÀLWING, Hunley: 16
BAKER, Stephen: 16, 49, 178, 194, 220, 235, 251, 275, 276
Banks, Hoggins O'Shea: 282
474
BÀRRON, Frank: 44
BÀSSAT, Luis: 17
BAYLEY, Sthephen: 50
BECKER, Adolfo: 57, 352
BEDELL, Clyde: 7, 15, 133, 134
BMP/DDE: 247
Benetton: 59
BERLO, David K. : 232,
BERNBÀCH, William: 8, 13, 43, 50, 51, 52, 53, 54, 55, 56, 62,
113, 165, 167, 168, 196, 235, 267, 384, 385, 433
BEVINS, John: 97, 234, 289, 366
Biblia, La: 265
BIVINS, T.: 16
BLAKE, William: 231
ELY, Robert: 15, 42, 105, 172, 176, 196, 197, 204, 204, 206, 220,
223, 224, 226, 227, 228, 229, 256, 262, 263, 272, 274, 276,
278, 284, 292, 293, 296, 308, 309, 311, 314, 323, 324, 334,
335, 338, 344, 345, 346, 347, 361, 363, 366, 371,
BLUMENTAL, 103: 103
BOOK, Albert & SCHICK Dennis: 15, 381, 408, 410, 412, 414, 415,
417, 418, 420,
BOVEE, L. & ARENS F: 16, 30, 200, 201, 272, 316, 323, 326, 327,
328, 366, 368, 371
BRANNÀN, Tom.: 16, 180, 194, 329, 330, 331, 334
British Airways: 262
BROCHARD, B. & LENDREVIE, J.: 16, 411
BRODY & LATTIMORE: 408
BRUNER, Jerome: 41
BURCOFF, Stan: 122
475
BUTLER, Ralph S.: 1
BURNETT, Leo: 8, 43, 52, 56, 59, 60, 94, 107, 119, 120, 157, 165,
167, 215, 385, 391, 433
BYRON: 57
Casadevall & Pedreño PRG: 170
CASADEVALL, Luis: 170
Cámara de Comercio y Navegación de Barcelona: 5
Campbell-Ewald Company: 386, 433
CÀPLES, John: 6, 15, 16, 165, 166, 177, 199, 201, 226, 273, 298,
399, 434
CERVANTES, Miguel de: 352
Changing Times: 46
CHASE, Stuart: 102, 400
CHEEVER, John: 425
CHENEY, David: 400, 434
Chiat/Day: 246, 282,
Ciencias
de
la Comunicación
de
Barcelona: 33
Coca Cola: 109, 192, 193
Collet Dickenson Pearce: 344
COLLINS, Julia, 249
Colgate: 332
CONE, Fairfax M.: 383, 384, 433
COOKE, Marty: 246
CORSJTENS, Judith: 136, 139, 254
COX, Tony: 247
COWLEY, Don: 16
476
la Universidad
Autónoma
de
Creative Work Plan (CWP): 156, 157, 258, 259
CROMPTON, Alastair: 16, 113, 117, 174, 176, 177, 179, 180, 208,
209, 210, 273, 274, 299, 300, 301, 305, 306, 312, 313, 325,
342, 343, 371
CUSTER: 221
DALI, Salvador: 307
DANTE: 228
DARWIN, Charles: 89
DA VINCI, Leonardo: 90
DE BONO, Edward: 257
Delvico Bates: 170, 260, 261,
DEWEY, John: 93
DIÀMENT, Lincoln: 16
DICKENS, Charles: 352,
DILLON, Thomas, 389, 433
Dios: 149
Direct Mail Advetising Association (DMAA): 370,
Doyle Dane Bernbach: 62, 168
DORTON, Sheila: 29
D'SOUZA, Sev: 406
Duracell: 193
DURKE, Burton: 210
ECCLES, Robert & NOHRIÀ, Nitin: 372, 375
EINSTEIN Albert: 98
El Cuponazo: 210
477
Emotional Response Index System Company (BRISCO): 401, 402, 434
Escuela de Chicago: 8
Esso: 210
Eureka: 90
EVANS, Bergen : 36,
Federal Trade Commission's Heraring on Advertising: 389
FELDMAN, Charles: 105, 212, 452
FERRER, Angel: 207, 208, 209, 211,
Perrero Roché: 214
FLESH, Rudolf: 46, 48, 223, 224, 225, 231
Fortune: 111
Foote, Cone, Belding: 265, 315
FRENH, Neil: 296,
GALLUP, George: 253
GAMO, José: 258
GARCIA RUESCÀS: 275, 284, 340, 341,
GÀRGÀNO, Arnil: 364
GÀSSMAN, Vittorio: 195,
General Motors: 303
GORDON & LAKOFF: 109
GORDON, William: 96, 106
GORGIÀS: 252
GRACIÀN, Baltasar
GREIF: 133
GRIBBINS, George, 43, 57, 58
478
GRICE, H.P.: 108, 109, 110, 114
GRUBER, Howard: 89
GUNNING: 223, 231
HAAS: 179, 342
HAGERMAN, William: 16, 391, 396, 397, 403, 434
HAHN, Fred: 349, 352, 366, 371,
Hamlet: 210
HART, Norman: 73, 81, 155, 257
Hathaway: 297, 303
HAUPTMÀN: 197
HAYÀKÀWA, S.I.: 46, 100, 104, 116
HAYDEN, Steve: 265, 301, 315
HEMINGWAY: 105, 232
HENRY, Susie: 282
HERREROS
A., Mario: 2
Hertz: 119
HERACLITO: 103
HOGE, Cecil: 225
HOLMES, Adrian: 61, 355
HOPKINS, Claude: 5, 14, 15, 43, 60, 61, 98, 116, 120, 122, 165,
166, 196, 213, 332, 333, 461
HUGO, Victor: 352
HUME, David: 228
HUNT, Lionel: 390
HUXLEY, Aldoux: 36, 66, 233
479
lACOCCA, Lee: 303
Imagen de Marca: 168
Institute of Practitioners in Advertising (IPA): 220
James Walter Thomson: 6
JAMES, William: 41
JEFKINS, Frank: 177, 220, 284, 295
JIMENEZ, Juan Ramón: 352
o
;ES , M. & HEALEY, J.: 26, 132
JULIO (Papa): 148
JUGENHEIMER, Donald & WHITE, Gordon: 73, 74, 77, 271, 297, 298,
299, 325, 341,, 342
JWT: 157
KÀMRAM, Kashani: 260
KEDING, A & BIVINS: 16, 200, 202, 256, 274, 275, 284, 295, 348
KEIL, John: 44
KENNEDY, John E.: 4, 10, 31, 43, 64, 82, 132, 133
KETTERING: 98
King Kong: 211
KINGSTON, Barry: 364
KLEIN, ErikaL.:16, 25, 26, 43, 44, 171, 173, 177, 324, 335, 339,
343, 350, 372,
KRUGMAN: 428
La Casera: 210
480
LANDAU, Erika, 90
LANE, Ronald: 16
LASKER, Albert: 4
Leagas Delany: 92, 170
LESCÀRBEÀU, Mike.: 92
LEVENSON, Bob: 62
London Business School, 260
LONGMAN, Kenneth: 156
Lord & Thomas: 4, 165
LORD, Dick: 104
Lowe Howard-Spink: 61
Lowe: 355
LORENTE, Joaquín: 17
LUQUE, Manuel: 303
MALONEY, Martin: 102, 449
MÀNZOLI: 57
MÀRCANTONIÛ, Alfredo: 72, 282
Martini: 291
McCabe: 421
McCann Erickson: 103
McDOUGALL, Malcon: 212
McMANUS Theodore F.: 6
MCCARTHY, Demott: 86
Marlboro: 167, 215, 303
MENZEL, D.H.: 223,
MESSNER, Fredrick: 73, 74, 78, 79, 180, 215, 279, 280, 314, 315,
326, 335, 336, 343, 350, 366, 369, 372
481
MIGUEL ANGEL: 148, 149, 307, 421
Mimosín: 303
Mississipí: 101
MOLINE, Marçal: 9, 138, 156, 181,
MONROE, Alan: 391, 392, 393, 398, 401, 434
MORIARTY, S.: 16
MOZART, Wolfgan Amadeus, 89
Mullen, Wenham Mass: 390
New Saatchi Agency: 370
Newsweek: 36
Noé: 149
NORINS, Hanley: 15, 28, 31, 41, 45, 64, 73, 83, 84, 85, 88, 92,
98, 118, 119, 125, 400, 442, 443, 461
NORRIS, James: 16, 22, 29, 133, 135, 181, 182, 220,
Northwestern University
OGILVY, David: 8, 15, 43, 60, 61, 113, 114, 165, 168, 169, 203,
239, 272, 278, 297, 303, 316, 362, 388, 433
Ogilvy & Mather: 157, 296, 301
OHMAE, Kenichi,: 154, 156
O'MALLEY, Damián: 136, 137, 142, 143, 144, 151
Organización Nacional de Ciegos Españoles (ONCE): 193, 210
OSBORN Alex: 90, 91, 92, 98, 117
O'SHEA, Chris: 282, 344
O'TOÓLE, John: 233, 327,
482
PALMER, Volney: 3
Pans & Company: 261
Partenón: 307
PEDREÑO, Salvador : 3 3
PEABODY, Pette: 95
Pepsi Cola: 192, 193
PICASSO, Pablo: 90
PINCUS, Burton: 222,
Positioning: 8, 388, 433
POWERS, John E.: 4
PRAT GÀBÀLLI, Pedro : 4, 5, 10, 14, 15, 61, 98, 132, 431, 461
Procter & Gamble: 141, 156
QUINN, Patrick: 29, 114,
RÀMOND, Charles K. 219:
REEVES, Rosser: 7, 15, 43, 60, 61, 82, 120, 165, 167, 168, 196,
209, 210, 387, 433
RESOR, Helen: 6
RESOR, Stanley: 6
REY, Juan: 407
RIES, Al: 8
RILEY, Tim: 297
RING, Jim: 33, 34
RISO, Ovid: 426
Rolls Royce: 113, 297
ROSTEN, Leo: 115
ROTHSCHILD, M.: 16, 408, 409, 412, 413, 415, 422,
483
RUBICÀM, Raymond: 6, 43, 232
RUGG, Harold: 90, 91, 92, 94
RUSSELL, Bertrand: 53
RUSSELL, Thomas & LANE Ronald: 16, 284, 295, 311
RUTHERFORD, Andrew: 134
SABORIT, José: 426, 427, 428
SÀDGROVE, Kit: 16, 114, 115, 223, 224, 349, 350, 351, 352, 353,
353, 355, 356, 357, 365, 366, 368, 370, 371, 372,
SAMSTAG, Nicolas: 33
San Pablo: 231
Segunda Revolución Creativa (interactividad): 9
Shakespeare: 105, 228
Shell: 214
SHOPENHÀUER : 56
Scali McCabe Sloves: 421
SCHULBERG, Bob: 420
SCHWAB, Victor O.: 15, 134, 281, 398, 399, 434
SCHICK, D.: 15
Schlitz: 213, 332
SCHULTZ & TÀNNENBÀUM: 16, 138, 155, 158, 159, 160, 163, 164, 194,
199
SCULLY, Vin: 421
SEGARRA, Toni: 260,
SECUELA, Jacques: 30, 157, 165, 169
SILVERMAN, Paul: 390
SMITH, Adam: 33
SMITH, Rick: 36
484
SMITH B. Roland: 80
SMITH, Terry C.: 222
STEBBINS, Hal: 32, 33, 226, 228
STENDHAL: 98
STRUNK & WHITES: 105, 227
SOCRATES: 252
SWEENEY, Charles: 95, 96
SWINERS: 158
Tandem/DDB Needham
Ted Bates: 387
Tiempo/BBDO: 258
The Designers and Art Directors Association (D&AD A): 14, 16
The Hiebing Group: 29
The Incorporated Society of British Advertiser (ISBA): 136
The Nortwestern National Bank of Minneapolis: 221
TOSCANI, Oliviero: 59
Tour Eiffel: 307
TROUT, Jack: 8, 388, 433,
UNAMUNO, Miguel de:
432
Unique Selling Proposition (USP) : 7, 167, 168, 210, 387, 388, 433
Universidad Autónoma de Barcelona: 98
Universidad de Wisconsin: 1
485
VAN DIJK: 110
VAN GOGH, Vicent: 89
Vincon: 35
Volkswagen: 54, 290
VW: 290
WALLAS, Graham: 88, 91
WANAMAKER, John: 3, 4
WARD B., Philip: 16, 21, 23, 24, 153, 176, 262, 284, 285, 286,
287, 288, 290
WARNER D.: 16
Warwick & Legler: 104
WELLS, BURNET & MORIÀRTY: 16, 48, 49, 423, 427, 429,
WELLS, H.G.: 97
WHITE, William: 16, 232
WHITTIER, Charles L.: 16, 36, 37, 203, 403, 404, 434
Wieden & Kennedy, 170
WILDE, Oscar: 203
Wolfsburg: 54
WRIGHT J.: 16
WRIGHT, WARNER, WINTER & ZEIGLER: 195, 197, 198, 217, 218, 230
WHITE, William: 111, 232
Yankelovich Researh Company: 424
YOUNG, James W.: 43, 90, 91, 92, 125, 196, 197
\
YOUNG, John: 6
Young & Rubicam: 28, 83, 156, 156, 442
Zippo: 121
486
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