nombre del - Fira Barcelona

MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE
1.
Hotel Business Area
Jaime Ozores (managing partner of the Norman Broadbent hotel chain)
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Management and executive talent search expert for hotel chains, tourism companies and
restaurant chains.
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Norman Broadbent, a global leadership consulting and executive search firm.
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He works/has worked for:
Meliá
Barceló
Occidental Hoteles
Room Mate
AC Hotels
PortAventura
Tui Travel plc.
Grupo Zena
Telepizza
Grupo Vip’s
Serunion
Compass Group (Eurest).
Toni Mascaró (eMascaró)
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Specializing in the strategic definition, development and deployment of Internet 360 projects
for the tourism sector.
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Head of eMascaro, a leading company in the creation of internet projects for the tourism
sector which boasts a portfolio of highly prestigious clients and is renowned for its
innovation and creativity.
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He works/has worked with:
Hotel Majestic
Silken
Rafael Hoteles
Hotansa
Axel Hoteles
Hotel Wellington
Ohla Hotel
Hotel Central
PGA Catalunya
Ahotels
Hotansa
Chic & Basic
Casino de Barcelona
BARCELONA – BOGOTÁ – BUENOS AIRES
MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE
-
Ferrocarils de la Generalitat
Miguel Vázquez (Managing partner of IREA)
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Managing Partner of hotels at Irea, a company that specializes in advising on hotel sales
transactions, feasibility studies for new hotel projects and hotel chain search and selection.
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Irea, a company that specializes in providing consulting, financial and transaction advisory
services in the hotel sector.
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He works/has worked with:
Arthur Andersen
Irea
BARCELONA – BOGOTÁ – BUENOS AIRES
MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE
2.
Restaurant Business Area
Alfons Pastor (CEO of the Caterdata Group)
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CEO of the Caterdata Group With more than 20 years' experience at the helm of a number of
hospitality industry supply companies.
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Caterdata is the publisher of market-leading magazines, RRR and Caternewsy H.
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He works/has worked with:
United Biscuits
Diversey
Chefservices
SepHoreca
J.M. Vallsmadella (Managing Partner, Horeca Solutions Group)
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An expert in restaurant marketing and hospitality company management, with extensive
experience in the creation of new concepts and sales and marketing campaigns for
hospitality companies.
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He works at Horeca Solutions, a company specializing in providing consulting and training
services for Horeca Group businesses: restaurants, cooperatives, manufacturers,
distributors, etc.
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He works/has worked with:
Planaction (hospitality consulting)
Mazars Turismo
Ibersol Restauraçao (Company with 400 restaurants – Marketing Director)
El Moli Vell (deputy CEO)
Horeca Solutions (Managing Partner)
Albert Guerra (Partner and CEO of Gextión)
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Owner and CEO of Gextión with a degree in Economics from Nottingham Trent University.
Holder of a Master's degree in Finance from the Centre for Financial Studies (CEF).
Bachelor's Degree in Business Administration from the EAE Business School. Diploma in
Business Studies from the UPC.
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Operational consulting and training company specializing in tourism, commerce, hospitality,
leisure and cooperatives.
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He works/has worked with:
- Gextion
BARCELONA – BOGOTÁ – BUENOS AIRES
MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE
3.
Product
Jairo González (CEO, Sidorme Hotels)

CEO of Sidorme and qualified roads, canals and ports engineer, with extensive experience in
the analysis, evaluation and resolution of operational and financial problems.
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Turnaround Projects aimed at the corporate restructuring of manufacturing, distribution and
service companies and Sidorme Hotels (hotel chain).
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He works/has worked with:
Sidorme
Vetrotex
Acciona Agua
Eldu
Inypsa
Turnaround Projects
Cesar Fuertes (Barceló Engineering and Energy Efficiency Director)
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An industrial engineer involved in the design and coordination of the facilities in both urban
and holiday hotel projects and head of the Department of Energy Efficiency for Barceló
Hotels.
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Barceló Hotels is a leading company in the Spanish hotel tourism sector, with a national and
international presence.
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He works/has worked with:
- He has spent his entire professional career working at Barceló Hotels.
Tomás Zamora Álvarez (PhD in Industrial Engineering)

With a PhD in Industrial Engineering, he is head of R&D at Colchones Delax and Director of
Innovation at the European Sleep Care Institute.

He works/has worked with:
Hábitat
NH
Tau Cerámica
Roca
Flex
Pikolín
Marmol Compaq
Fagor
Acciona y Teka
BARCELONA – BOGOTÁ – BUENOS AIRES
MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE
4.
Innovation
Eduardo Olano (Managing Director, Balantia)
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Eduardo Olano is the managing director of Balantia, which has a mixed technical and
financial profile that is implemented in the design of products and services associated with
energy efficiency in the tourism sector.
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Balantia is the first Spanish company to specialize exclusively in energy efficiency in the
tourism sector.
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He works/has worked with:
- Balantia
- Auna
- Abengoa
Quique Alcántara Alcover (Director of Innovation in Tourism, IBV Valencia Institute of
Biomechanics)
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Director of Innovation in tourism at the IBV, he is an expert in person-oriented innovation,
specifically in the emotional design of products and the study and design of experiences.
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The IBV is a technology centre specializing in the multidisciplinary study of human activities
and related products and environments.
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He works/has worked with:
Camper
Superga
Pikolinos
Kerabén
Tau
Mondo
Orbea
Trango
Adrià Soler Selga (fds Consulting)

Expert in business strategy related to franchising, retail and restaurant services. He has been
involved in the creation and development of business concepts since 1999.
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FDS, specializing in the development and expansion of business concepts in retail and
restaurant franchising.
BARCELONA – BOGOTÁ – BUENOS AIRES
MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE

He works/has worked with:
Il Caffé Di Roma
Lavazza
Chocolates Valor
Cacao Sampaka
General Óptica
FCBarcelona
Sara Lee
La Caixa Foundation
BARCELONA – BOGOTÁ – BUENOS AIRES
MAGMA HOSPITALITY CONSULTING
INTERNATIONAL EXPERTS IN HOTELS, TOURISM AND LEISURE
5.
Start-up
Maurici Segú
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Founder and director of Innovarout, a brand specializing in innovation projects. Helping
company owners and directors from diverse sectors to develop concrete and effective
innovation projects.
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He works/has worked with:
Marketing Director for the Hotusa Group
Marketing Director, Keytel
Marketing Manager, TQ3 Travel Solutions
José Luís Martínez
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Cofounder of Marca Cardinal, providing business creation and management expertise to
companies and entrepreneurs, in addition to expert and economic reporting services.
He lectures at the 'Tecnocampus', 'Institut d'Estudis Financers' and at 'IQS'.
He works/has worked with:
CEO of Dakota Box
Cofounder of Working Oxygen, SL
External Financial Director of Ediciones ADG
Manager at Mazars
Logistics management at Confecciones Fema.
Jordi Safont

General Partner at Lánzame Capital. Selection of and investment in start-ups with growth
potential. Advising investors throughout the entire process of adding value to start-ups.

He works/has worked with:
Investor in Kantox
Consultant for Treeple A
Business Development Manager, Spain at Seed & Click
Financial advisor at Gighub
Venture Fellows Program for the NYU Innovation Fund
Private Wealth Manager at Catalunya Caixa
CEO and entrepreneur at Kiron
BARCELONA – BOGOTÁ – BUENOS AIRES