The Advocacy cycle

The Advocacy cycle
Evaluation and
documention of
advocacy
Power analysis
Advocacy
Coordination Group
Organisational and
thematic analysis
Implementing the
Advocacy plan
CO
ONTEX
XT ANA
ALYSIS
S
Define the
advocacy objective
Define strategies
and action plans
1
Advocacy definition
•
Advocacy is a planned process of strategic activities
of one or more organizations, which aims at social,
l l economic
legal,
i or political
liti l changes
h
att local,
l l national
ti l
and/or international level. Advocacy seeks to protect
and deepen rights and democracy and takes point of
departure in concrete individual and/or collective
rights, evidence based alternatives or social demands.
•
obby s iss a spec
specificc intervention,
e ve o , delimited
de
ed in timee
Lobbyism
and scale, often to convince individuals about specific
issues. Lobbyism is one of many instruments used
during an Advocacy process.
2
Define your advocacy/change objective
Definir el obj et ivo
del C ambi o
Mo nitor eo,
Anális is de Poder
docu mentación
de la Incid en ci a
Grupo de
Planifi cación,
Coordinación.
Comunicaci ón
Anális is
O rganinizati va
y t emática de
la I ncidencia
Im plementar
Plan de I ncidencia
Def inir Es tr at egias
y Plan de Acción
de Incidencia
• Clear formulation of advocacy proposal.
• Why is the change important and to who?
• What are the consequences if the change
doesn't happen?
• What effect will the change have at short
andd llong term?
t
?
• Gender analysis.
• Break down the end advocacy objective
into specific short term targets.
targets
• Evidence, rights, laws, research,
statistics, economy, testimonies, lessons
from other countries/places etc.
3
Power Analysis
Definir el objetivo
del Cambio
Monitoreo,
documentación
de la Incidencia
Análisis de Poder
Grupo de
Planificación,
Coordinación.
Comunicación
Implementar
Plan de Incidencia
• Identify persons, organizations,
institutions that agree, are against, or
swingers.
• Power analysis provides knowledge about
advocacy targets and possible allies
allies.
• Crucial to keep the analysis simple and
repeat
p
it duringg the advocacy
y pprocess.
• The power analysis provide input to
formulate different and tailor made
advocacy
d
strategies.
i
Análisis
Organinizativa
y temática de
la Incidencia
Definir Estrategias
y Plan de Acción
de Incidencia
4
Relevant stakeholders
State
Market
Civil Society
• The
h Ministry
i i
of..
f
• The Department
of..
• The Municipality
of…
• The
h Company…
• The Association of
Companies…
p
• The International
Company…
i i of..
f
• Organization
• Women’s org…
• The NGO…
NGO
• The Research
Institution…
• The Student
Movement…
• Medias of
communication..
• INGO’s
5
Power Analysis
High
I
N
F
L Medium
U
E
N Low
L
C
E
The
Company
The
Ministr…
The target
Periódico
DapartTelevision. Coalision.
ment of… Political
Research
parties.
institution.
Newspaper
p p
INGO’s
Municipality of
Political
parties
Television
NGO.
U i
Union
Communities
The
Church of..
Very against
University.
R di
Radio.
Municipality of..
The
Church of..
Against
Swingers
Women’s
org
org…
NGO’s
County
Bilateral
org.
Pro
Very Pro
OPINION IN RELATION TO ADVOCACY
6
Organizational and thematic analysis
Definir el objetivo
del Cambio
Monitoreo,
documentación
de la Incidencia
Análisis de Poder
Grupo de
Planificación,
Coordinación.
Comunicación
Implementar
Plan de Incidencia
Definir Estrategias
y Plan de Acción
de Incidencia
Análisis
Organinizativa
y temática de
la Incidencia
• Th
Thematic
i analysis.
l i Evidence,
E id
research,
h
documentation, statistics, media analysis,
clear arguments, etc.
• Organizational assessment (SWOT).
• Internal democracy, gender, leadership
capacity transparency,
capacity,
transparency etc.
etc
• Direct participation of constituency,
consultation process, socialization
• Capacity building and ownership to the
advocacy process.
Energy motivation and enthusiasm!
• Energy,
• Continuous internal and external
communication.
7
Define strategies and action plans
•
•
•
•
•
Definir el objetivo
del Cambio
Monitoreo
Monitoreo,
documentación
de la Incidencia
Análisis de Poder
Grupo de
Planificación,
Coordinación.
Comunicación
I l
Implementar
t
Plan de Incidencia
Definir Estrategias
y Plan de Acción
de Incidencia
•
•
Análisis
O
Organinizativa
i i ti
y temática de
la Incidencia
•
•
Establish
E
t bli h alliances
lli
according
di to
t Power
P
Analysis.
Seek support from research, INGO’s,
medias of communication
communication, bibi and
multilaterals etc.
Extension of the Coordination Group.
Define differentiated influencing strategies.
strategies
Define activities, timing and responsible
people related to each strategy.
Strategic work with television,
television radios,
radios
newspapers etc.
Conflict Analysis. Prevent conflicts by
foreseeing stakeholders’
stakeholders reactions.
Dialogue, irony, satire, creativity,
happenings, demonstrations.....
Plan (unexpected) answers and actions.
8
Advocacy Action Plan / Results Chain
Change
Action
Action
Benchmark
Benchmark
Action
Action
Action
Action
Benchmark
Benchmark
Benchmark
Benchmark
Action
Action
Action
Action
9
Implementing the advocacy plan
Definir el objetivo
del Cambio
Monitoreo,
documentación
de la Incidencia
Análisis de Poder
Grupo de
Planificación,
Coordinación.
Comunicación
Implementar
Plan de Incidencia
Definir Estrategias
y Plan de Acción
de Incidencia
Análisis
Organinizativa
y temática de
la Incidencia
• The overall Advocacy plan
contains various action levels.
levels
• Continuous monitoring and
adjustment
adjus
e of
o strategies
s a eg es and
a d plans.
p a s.
• Constant communication between
coalition members and with
constituencies.
• Public meetings, dialogue, irony,
satire, demonstrations
• Negotiations with decisions maker.
Be clear
l about
b
no negotiables.
i bl
10
Evaluation of the Advocacy process
•
•
•
•
•
Definir el objetivo
del Cambio
Monitoreo,
documentación
de la Incidencia
Análisis de Poder
Grupo de
Planificación,
Coordinación.
Comunicación
Implementar
Plan de Incidencia
Definir Estrategias
y Plan de Acción
de Incidencia
•
Analysis of each level in the Advocacy
cycle.
Analysis of successful and failed strategies.
Include/consult constituencies and external
resource persons.
Documentation of lessons learned (internal
use).
Publish advocacy results (internal and
external).
Consider advocacy as a cyclic and forward
moving process.
Análisis
Organinizativa
y temática de
la Incidencia
11