Advertising- Corporate Communications Joint

Licenciatura en Comunicación Publicitaria e Institucional/ AdvertisingCorporate Communications Joint- Degree Program
UNDERGRADUATE COURSES
Hours per Week1
Hours per semester
Total
FIRST YEAR- BEGINNERS
2nd SEMESTER (August- November with final exams in November or/and December)
Diseño / Design
6
Literatura/ Literature
6
Introducción al Periodismo/ Introduction to Journalism
4
Historia de la Cultura/ / History of Culture
4
Seminario I/ Philosophy
3
96
96
64
64
48
SECOND YEAR- SOPHOMORES
2nd SEMESTER (August- November with final exams in November or/and December)
Redacción Publicitaria e Institucional/ Advertising & Public
4
Relations Writing
Metodología de la Investigación/ Research Methodology
6
Teoría Social/ Social Theory (Sociology Fundamentals)
4
Comunicación Institucional/ Corporate Communications
4
Historia del siglo XX/ XXth Century History
4
Seminario II/ Seminar II Theology
5
64
96
64
64
64
80
THIRD YEAR- ADVANCED
2nd SEMESTER (August- November with final exams in November or/and December)
Marketing
4
Producción Audiovisual / Broadcast Production
6
Producción y Edición Multimedial / Multimedia Production &
6
Edition
Estudios Culturales
4
Materia Optativa/ Elective Course
4
Seminario III/ Seminar III/ Theology
3
64
96
96
64
64
48
FOURTH YEAR- SENIOR
2nd SEMESTER (August- November with final exams in November or/and December)
Preparación y Presentación de Campaña Publicitaria/ Preparing
6
& Presenting an Advertising Campaign
Seminario de Práctica Profesional/
6
Professional Practice Seminar
Análisis del Discurso/ Semiotics
4
Materia Optativa/ Elective Course
4
Seminario IV/ Seminar IV- Doctrina Social de la Iglesia
3
ELECTIVE COURSES
Packaging
Fotografía Publicitaria
Comunicaciones en Internet/ Internet Communications
Dirección de Arte/ Art Direction
Organización de eventos especiales/ Events Organization
Marketing de espectáculos/ Marketing of Arts & Shows Business
Marketing Directo/ Direct Marketing
THESE OFFERS MIGHT BE ADJUSTED
PROFESSIONAL PRACTICES
Professional Practices 1
Professional Practices 2/ INTERNSHIPS
1
When we talk about hours we refer contact hours of 45 minutes.
4
4
4
4
4
6
4
100
100
96
96
64
64
48
3 rd Year 2nd Semester
3 rd Year 2nd Semester
4th Year 2ndSemester
4th Year 2nd Semester
4th Year 2nd Semester
4th Year 2nd Semester
4th Year 2nd Semester
1st & 2nd Semester