Chapter 1 Book Work

Name: ________________________ Class: ___________________ Date: __________
ID: A
Chapter 1 Book Work
True/False
Indicate whether the statement is true or false.
____
1. In business, a marketing concept will list information such as ethnic background, age, income level and
geographic location.
____
2. Goods are tangbile items that have monetary value and satisfy your needs and wants such as cars, toys,
clothing and candy.
____
3. According to the text, the place is the means of getting the product into the consumer's hands.
____
4. "Buy one get one free." This is an example of distribution.
____
5. People who share similar needs and wants and who can purchase your products are called a market.
Multiple Response
Identify one or more choices that best complete the statement or answer the question.
____
6. The owner of a miniature golf business provides her customers with?
a. a promotion
c. an exchange
b. a good
d. a service
____
7. Which one of the Marketing Mix elements is the means of getting the product into the customers hands?
a. place
c. price
b. product
d. promotion
____
8. At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food,
and accommodations. This is an example of what marketing tool?
a. product planning
c. market research
b. information utility
d. marketing mix
____
9. Sam is a warehouse manager for a local sporting goods store. He is preparing a shipment of sleds to hit the
stores before the first snow of the winter. Sam’s job falls under which of the seven marketing core
functions?
a. pricing
c. selling
b. channel management
d. market planning
____ 10. After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios.
According to the text Bobby is considered...
a. a customer
c. a target market
b. a consumer
d. a possession utility
1
Name: ________________________
ID: A
Completion
Complete each statement.
11. Informing, persuading, or reminding potential customers about a product or service is called
____________________.
12. Birthday Bears Inc. has just received an order for 1,000 units from Unique Gifts. This is an example of a(n)
____________________ market.
13. Transforming old glass bottles into beautiful new sculptures is an example of ____________________
utility.
14. Shopping at Target and paying cash for your purchases is a function of ____________________.
15. After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase
their sales. What basic marketing strategy applies? ____________________
16. When demand and production for a product increases in the world of Marketing, what usually decreases?
____________________
Matching
Match each item with the correct statement.
a. pricing
b. market share
c. industrial market
d. selling
e. marketing
f.
g.
h.
i.
j.
channel management
product/service management
marketing mix
goods
market
____ 17. Obtaining, developing, or improving a product
____ 18. Deciding how much to charge for goods and services
____ 19. All people who share similar needs and wants
____ 20. Providing customers with goods and services they want
____ 21. Planning, promoting, and distributing products
____ 22. Tangible items
____ 23. Percentage of total sales generated by competing companies
____ 24. Deciding how goods get into customers hands
____ 25. Businesses that buy products for use in their operations
____ 26. Product, price, place, promotion
2
Name: ________________________
ID: A
Short Answer
27. Explain how marketing helps to lower the prices of products
28. Marketing researchers use consumer surveys, public opinion polls, and Census Bureau data as some of their
tools for segmenting a market. At times, consumers are unaware that marketers are collecting rather detailed
information about potential customers. Is market research an invasion of privacy or an essential tool for
satisfying customers' needs and wants? Support your answer with specific examples from the text and from
your experience.
29. What is the main difference between consumers and individual users?
30. List three ways the internet has changed marketing functions.
31. What is the relationship among market segmentation, target markets, and customer profiles?
3
ID: A
Chapter 1 Book Work
Answer Section
TRUE/FALSE
1. ANS:
NAT:
2. ANS:
NAT:
3. ANS:
NAT:
4. ANS:
NAT:
5. ANS:
NAT:
F
M1
T
M1
T
M1
F
M1|S1
T
M1
PTS: 1
DIF:
2
REF: p. 15
PTS: 1
DIF:
1
REF: p. 10
PTS: 1
DIF:
1
REF: p. 16
PTS: 1
DIF:
1
REF: p. 6
PTS: 1
DIF:
1
REF: p. 13
PTS: 1
DIF:
1
REF: p. 5
PTS: 1
DIF:
1
REF: p. 10
PTS: 1
DIF:
1
REF: p. 6
PTS: 1
DIF:
2
REF: p. 10
PTS: 1
DIF:
1
REF: p. 15
PTS: 1
12. ANS: industrial
DIF:
3
REF: p. 6
NAT: M 1 | S 1
PTS: 1
13. ANS: form
DIF:
1
REF: p. 13
NAT: M 1
PTS: 1
14. ANS: pricing
DIF:
1
REF: p. 10
NAT: M 1
PTS: 1
15. ANS: product
DIF:
1
REF: p. 19
NAT: M 1
PTS: 1
DIF:
1
REF: p. 16
NAT: M 1
MULTIPLE RESPONSE
6. ANS:
NAT:
7. ANS:
NAT:
8. ANS:
NAT:
9. ANS:
NAT:
10. ANS:
NAT:
D
M1|S1
A
M1
C
M1|S1
B
M1
B
M1
COMPLETION
11. ANS: promotion
1
ID: A
16. ANS: prices
PTS: 1
DIF:
1
REF: p. 9
NAT: M 1
PTS: 1
DIF:
1
REF: p. 6
PTS: 1
DIF:
1
REF: p. 6
PTS: 1
DIF:
2
REF: p. 9
PTS: 1
DIF:
2
REF: p. 7
PTS: 1
DIF:
1
REF: p. 16
PTS: 1
DIF:
1
REF: p. 5
PTS: 1
DIF:
3
REF: p. 14
PTS: 1
DIF:
1
REF: p. 6
PTS: 1
DIF:
2
REF: p. 13
PTS: 1
DIF:
3
REF: p. 16
MATCHING
17. ANS:
NAT:
18. ANS:
NAT:
19. ANS:
NAT:
20. ANS:
NAT:
21. ANS:
NAT:
22. ANS:
NAT:
23. ANS:
NAT:
24. ANS:
NAT:
25. ANS:
NAT:
26. ANS:
NAT:
G
M1|S1
A
M1|S1
J
M1
D
M1|S1
E
M1
I
M1|S1
B
M1
F
M1|S1
C
M1
H
M1
SHORT ANSWER
27. ANS:
Marketing increases the demand for products. Increased demand causes manufacturers to make
products in larger quantities, thus reducing the unit cost of each product because the manufacturers are
spending less per unit on fixed costs. Increased demand for a product also encourages competitors to enter
the marketplace, thereby causing the original manufacturer to find ways to lower the product's price in order
to stay in business.
PTS: 1
DIF: 2
NAT: M 1 | S 1
28. ANS:
Answers will vary but should include the following:
Some students will say that market research is an invasion of privacy when data is given to marketers
without the consumers' knowledge. These students should indicate, however, that they understand that the
purpose of the marketing concept is not to invade private lives, but rather to satisfy the consumers' wants and
needs. Other students will say that the greater understanding of consumers that market research provides is
essential because it ultimately gives consumers exactly what they need and want at a relatively low price.
PTS: 1
DIF:
1
NAT: M 1 | S 1
2
ID: A
29. ANS:
Consumers as a rule purchase smaller quantities for their own use that industrial users purchase
PTS: 1
30. ANS:
The internet easily reaches a global audience, it provides advanced means of inventory control, it can serve as
a marketing tool, it can serve in customer relationship management, and it can analyze market trends and
desires
PTS: 1
31. ANS:
Market segmentation refers to the breaking down of a market into smaller groups that have similar needs. and
then pitching marketing efforts to this group. The group chosen is called the target market. Customer profile
refers to specific information, such as age, income, etc., about the target market.
PTS: 1
3