JOURNAL OF MANAGEMENT AND GOVERNANCE, vol. 4, nº 4, 2000, pp. 1-24. SHORTCOMINGS IN THE MEASUREMENT OF INNOVATION: IMPLICATIONS FOR ACCOUNTING STANDARDS SETTING* Defectos en la medición de la innovación: implicaciones para la emisión de normas contables Leandro Cañibano Catedrático de Economía Financiera y Contabilidad Universidad Autónoma de Madrid Manuel García-Ayuso Profesor Titular de Economía Financiera y Contabilidad Universidad de Sevilla M.Paloma Sánchez Catedrática de Economía Aplicada Universidad Autónoma de Madrid * We thank participants at the Understanding Innovation Conference held at Johns Hopkins University in June 1997 and at the Conference Comprendere l´Innovazione nell´Industria Farmaceutica held in Rome, Italy in June 1998, as well as two anonymous referees for their helpful comments and suggestions. This research is part of the MERITUM project. The funding provided by the European Union within the framework of the TSER program is gratefully acknowledged. Abstract.- Keywords.- 1. Introduction.2. Conceptual and methodological problems in surveys of innovation 2.1 Innovation studies: the need for international harmonisation.- 2.2. Remaining problems in innovation studies.3. Measurement of innovation based on financial statements.3.1.Accounting for intangibles: Current practices.3.2. Proposals for the improvement of financial statements.4. Empirical studies of innovation in Spain.4.1 Studies of Innovation.5.The relevance of accounting information and the technological level of the firm.5.1. Hypothesis.- 5.2 Sample.- 5.3. Method.- 5.4. Results.6. Concluding remarks.- References. ABSTRACT Innovation is nowadays a fundamental determinant of value creation in business companies and economic growth. Therefore, the measurement of innovation has become a significant concern both for business companies and governments. Traditionally, attempts to measure innovation have adopted a macroeconomic approach, as they have been largely based on broad surveys. However, no attempt has been made to date in order to complement the information provided by such surveys with aggregated data obtained from the financial reports of individual companies. This paper analyses the conceptual and methodological problems underlying the measurement of business innovation by means of surveys and discusses the lack of ability of accounting standards to accurately reflect innovative activities in the financial statements of business firms. In the light of the evidence provided by the empirical studies published to date, we analyse the Spanish situation by reviewing innovation studies conducted by the National Institute of Statistics (INE), and assessing the relationship between the value relevance of accounting information and the firm's technological level. Our results suggest that both, micro- and macroeconomic approaches towards the measurement of innovation have significant shortcomings. Thus, a joint effort seems to be needed in order to overcome the methodological limitations affecting innovation studies based on surveys and those relying on financial accounting information. Despite their limitations, surveys provide a sound basis for the identification of trends, key factors and explanatory variables. On the other hand, financial statements could provide a sound basis for the measurement of innovation if they included more relevant information on the intangible determinants of the value of companies. This has obvious implications for the standard setting process. Key words: Intangibles, Innovation surveys, Innovation measurement, Accounting for intangibles, 1 1. INTRODUCTION During the last few decades, we have moved into a fast-changing, knowledge-based economy, in which innovation is essential for the future success of the firm. As a result, intangible investments are currently seen as the fundamental determinants of the value of companies operating in a large number of industries. Measuring innovation accurately and assessing its impact on economic activity is likely to result in an improvement of the efficiency of resource allocation in an economy both, at the macro and the microeconomic level. Therefore, it is important for a wide variety of agents such as policy makers, investors, creditors and managers of business firms. Public sector organisations need information on innovation activities in an economy in order to design and implement economic, social, scientific and technological policies and control their outcomes. On the other hand, in order to make investment and credit decisions, users of financial information disclosed by business companies need relevant information on innovative activities, as these are among the fundamental determinants of the value of companies. Traditionally, attempts to measure innovation in an economy have been based on surveys of broad samples of companies whose innovative activities were quantified by means of questionnaires. However, due to a number of methodological shortcomings, the results of such surveys may have a limited usefulness. An alternative approach towards the measurement of innovation focuses on the financial reports of business firms in an attempt to assess the total innovative effort by adding the amounts invested in intangibles by all companies incorporated in a certain territory. Unfortunately, a significant part of the intangible investments made by a firm is absent from its financial reports, as in most countries accounting standards prescribe the immediate expensing of the amounts invested in intangible activities. In industries in which knowledge is the main source of future benefits (and, consequently, should be considered as an asset), the information provided by financial statements may have little or no relevance at all, as in most countries investments in if R&D and other innovative activities are not appropriately reflected in corporate financial statements, either because they are fully expensed as incurred or because they are amortised over short periods of time. In this scenario, accounting standard setting bodies and policy makers are faced with the need to provide guidelines for the disclosure of information on intangibles in order to 2 assist investors and managers in their decision making processes and have a consistent basis to estimate the total innovative effort in the economy. In light of the latest analyses carried out at the international level, this paper addresses the methodological problems arising in the measurement of innovation and provides empirical evidence from Spain. We first discuss the methodological shortcomings in the measurement of innovation by means of surveys and the usefulness of accounting information for the purposes of innovation measurement. Next, we review the results of the surveys carried out to date in Spain and illustrate some of the conceptual and methodological problems associated with the measurement of innovation. Finally, we provide empirical evidence on the lack of ability of financial statements to provide a consistent basis for the valuation of innovative, intangible intensive firms. The remainder of the paper is organised as follows. Section two discusses the conceptual and methodological issues arising in the measurement of innovation by means of surveys based on the first two editions of the Oslo Manual. Section three delves on the value relevance of intangibles, points out some limitations of the current accounting model and suggests directions along which the relevance of financial statements could be enhanced. Section four contains a brief summary of the results of the studies of innovation conducted in Spain to date. Section five presents the results of an empirical analysis of the existence of differences in the relevance of accounting information across industries and portfolios formed on the basis of the degree of innovation of the firms, and section six contains some concluding comments. 2. CONCEPTUAL AND METHODOLOGICAL PROBLEMS IN SURVEYS OF INNOVATION 2.1 Innovation studies: the need for international harmonisation. The first attempts to develop indicators to supply information on science and technology date from the mid-60's and were carried out within the OECD. The acceptance of the linear model of innovation that considers technological development as the result of a series of steps starting with research, explains why for more than two decades the amount of resources invested in R&D was the main indicator used. The realisation that the process of innovation is interactive, complex and plagued with discontinuities and feedback, spurred interest in the analysis of the mechanisms of innovation. 3 In the 80's, the limitations inherent to the indicators of science and technology used thus far (R&D as input and patents as output) fostered the development of new measures and gave rise to a number of studies of innovation. Their results showed that R&D was just one of the activities that firms have to undertake in order to innovate. Design studies, engineering, marketing, acquisition of technology, both disembodied (i.e. patents) and embodied (equipment) are all equally relevant. Thus, innovation started to be considered as the result of both tangible and intangible investments. In 1992 the OECD published the Oslo Manual, defining a common terminology and a set of guidelines for studies on innovation that should allow to better understand the phenomenon and provide measures that were comparable across countries. The main concepts in the manual were product innovation, either incremental (improved products) or radical (radically new products) and process innovation (the adoption of new or better production methods). The Manual covers a wide range of business activities that could lead to innovation and points out all the different elements that should be taken into consideration in any study of innovation, such as the goals of the firm, the factors that catalyse or inhibit the process, criteria for the identification of innovative firms and the number of innovations, the costs of innovation, the impact of its results, etc. Since the Manual was published several member countries of the OECD, including Spain, have carried out surveys to measure innovation following its guidelines. The EUROSTAT (Statistical Office of the European Commission) launched a Community Innovation Survey (hereafter CIS) whose third edition is about to begin1. The main purpose of this survey was to provide a comparable view on the innovative activities carried out in all countries of the European Union. Right from the outset of the CIS, a large number of shortcomings and omissions in the Manual were documented, which eventually lead to its revision. Consequently, the results of all studies carried out using the guidelines of the first Manual have significant limitations. An amended version of the Oslo Manual was produced in 1996 and a new draft is currently under discussion. 2.2 Remaining problems in innovation studies The 1996 edition of the Oslo Manual identified and overcame some of the weaknesses of the first version. For the purposes of this paper, there were two major improvements: First, the 1 CIS 1 was carried out for the reference year 1992, CIS 2 was launched in 1997 and referred to 1996, and CIS 3 is planned to start early in 2001 and will be referred to 2000. 4 new approach towards the analysis of the innovation process was more systemic. The revised Manual clearly acknowledged that innovation is not an isolated event and that relationships with other elements of the system (suppliers or customers, research centres, government institutions, etc.) are important and so is their accurate measurement. Second, while the first edition was only applicable to manufacturing industries, the revised version is also useful to analyse service firms. However, there are some problems still remaining in the 1996 version of the Manual that are likely to limit the usefulness of results of innovation studies. Some of these shortcomings have been addressed recently by the OECD and EUROSTAT in a discussion that may result in a a new version of the Oslo Manual and an improved questionnaire for the third Community Innovation Survey:2 1. Both researchers and policy makers have only access to aggregated data. Data at company level remain unknown because of the confidentiality that the statistical units responsible for the survey must ensure. Therefore, it is not possible to analyse the best practices and perform benchmarking exercises. 2. There is a lack of timeliness in the disclosure of results because of the delay with which data is collected and analysed. For example, the first results of the CIS referred to 1992 and 1993, and were only available in 1996. Also, the preliminary results of the second CIS, based on data from 1996, were published in 1999, and their final analysis was disclosed in May 2000. Although there is a tendency to shorten this gap the delay is at least two years and this makes the results of innovation analyses useless for short term policies. 3. Organisational innovation and human resources management still have not been properly analysed. The literature published to date does not consider human resources management and technological innovation as complementary, but rather understand the former as a precondition for the latter. So far, it has not been possible to reach an agreement about how to address these issues in the innovation survey questionnaire. The very concept of innovation is now under discussion and several questions remain unanswered: Should the 2 A Eurostat Task Force was set up in November 1999 to review the Oslo Manual concepts and procedures. The preliminary results of this Task Force were discussed at the last meeting of the Working Party of National Experts on Science and Technology Indicators of the OECD, held in Paris in 5-7 July, 2000. Some of the changes proposed are coincident with our views, expressed in earlier versions of this paper. 5 analysis refer only to “technological” innovation? Should the word “technological” be eliminated and therefore consider any kind of innovation? 4. Finally, there is a severe problem underlying all the analyses. The preparation of the Manual and the design of the questionnaires have taken place without the participation of entrepreneurs and without taking into consideration any information collected by firms for their own use, whether it be for internal decision making or for the use of external parties. In some cases, the data requested cannot be obtained from the firms’ information systems. Figure 1 provides a quick overview of the divergence between the studies of innovation conducted using the guidelines of the Oslo Manual and the financial information prepared by firms. [Insert Figure 1 here] In short, innovation studies carried out during the last decade on the basis of surveys that use a harmonised set of concepts have provided a comprehensive view of innovation trends as well as a useful tool for macro policies. However the shortcomings discussed above limit the usefulness their results for the identification of “best practices”, the implementation of benchmarking strategies and the design of short-term policies. Moreover, the innovation studies reviewed in this section fail at providing information on main drivers of innovation in the new economy, that is, human capital and organisational change. Our argument in the rest of this paper is that an improvement of the financial and non financial information disclosed by companies in their annual reports will help overcome the limitations of innovation studies and will result in measures of innovation that are useful not only for the management of business firms, but also for policy making purposes. 3. MEASUREMENT OF INNOVATION BASED ON FINANCIAL STATEMENTS 3.1 Accounting for intangibles: Current practices Assets are defined as probable sources of future economic benefits obtained or controlled by a particular entity as a result of past transactions or events (FASB, 1985). Therefore, cash disbursements that may be reasonably expected to produce future revenues, should be capitalised and amortised over their estimated economic life. Whenever the association between cash outlays and future earnings appears to be uncertain, costs should be 6 immediately expensed reducing current earnings. Therefore, accounting standards place a great emphasis on the control that the firm has over the future benefits arising from current investments. Moreover, according to the recognition criteria adopted by most accounting standard setting bodies in the world, cash disbursements may only be capitalised and amortised when they are separable, that is, when their amount may be reliably measured (entry separability) and they may be sold separately from all other assets of the firm (exit separability). The accounting model places absolute pre-eminence on tangible assets as compared to intangibles, because accounting standards setting bodies perceive that the cost of the former is more likely to be accurately measured than the cost of intangibles. Furthermore, accounting standards are based on the assumption that there is more uncertainty surrounding the future stream of earnings arising from intangible investments than there is in the case of tangible investments. In general, accounting standards tend to produce reliable accounting numbers to the detriment of relevance. Nowadays it is generally accepted that the future financial position of business companies is not only the consequence of tangible investments, as intangibles are strongly associated with the competitive position of the firm and its future earnings. Therefore, traditional financial statements do not provide sufficient information on the fundmental determinants of the value of companies. If most intangible investments are immediately expensed both, earnings and the book value and shareholders' equity will show a negative bias that will be greater the greater the amount of innovative activities carried out by the firm.3 Consequently, financial statements must provide more information on the intangible investments of business firms in order to be a reliable source of data for the measurement of innovation. In recent years, a number of researchers and members of the accounting profession have claimed that financial statements are loosing relevance for investment and credit decision making as a result of their lack of information on intangibles. The underlying idea is that the measures of earnings and book values provided according to current accounting standards are not meaningful within the context of the so-called knowledge-based economy, in future earnings are mainly driven by the intangibles such as the innovative capacity of the firm, the skill of its management, its ability to hire and retain the best personnel or its 3 If accounting could provide an accurate measure of the true value of all the assets (tangible and intangible) owned by the firm (the net present value of all the future cash flows expected from the asset), then the book value of equity should approximate the value of the firm. However, given historical cost valuation among other accounting practices, 7 customers' satisfaction (Ernst & Young, 1997). In other words, financial statements are loosing ability to provide a true and fair view of the firms' financial position because the criteria followed for the recognition and measurement of intangibles are based on premises that are no longer sustainable in developed (knowledge-based) economies. Some recent empirical studies have addressed this problem by looking at the pattern followed by the Market-to-Book Ratio (hereafter MB ratio) and by statistical measures of the value relevance of accounting numbers. Based on a sample of 300 firms over a twenty year period (1973-1992), Lev (1986) examined how the time series of the MB ratio and showed that it has increased significantly over two decades, from 0.811 in 1973 to 1.692 in 1992. This not only indicates a change in the economic process of value creation, but also demonstrates the loss of relevance of traditional financial measures. The values of the MB ratio in 1992 indicate that just about 40% of the market value of the median company was missing from its balance sheet and that more than 50% of the market value of high-tech firms, whose median market-to book ratio in ratio was 2.009, was not reflected in their financial statements prepared in accordance with current accounting.4 In Sweden, Johanson et al., (1997) have shown that the average market value of the firms listed on the Stockholm Stock Exchange was always higher than their average book value for the period 1985-1994. Obviously, the market value of companies is not only driven by intangibles. However, recent research has shown that a significant part of the difference between the market value and the book value of firms may be due to the existence of intangibles not included in the balance sheet (Lev and Sougiannis, 1999; Ballester, Garcia-Ayuso and Livnat, 2000). Both studies have estimated the value of the unrecorded R&D asset on the basis of a cross-sectional and a time-series analysis, showing that unrecorded intangibles account for a significant proportion of the difference between market values and book values. Specifically, Ballester, Garcia-Ayuso and Livnat (2000) reported that the cumulative R&D asset accounts for an average 32% of the difference between the market value and the book value of equity. Looking at the values of the coefficient of determination in the regression of stock returns or prices on earnings changes or earnings levels and book values, that have been reported by empirical studies published during the last three decades, Lev and Zarowin (1999) the book value of equity is not a good proxy for the intrinsic value of companies. 4 The market value of equity may be affected by a number of factors not related to accounting information or unreported intangibles, such as market structure as well as industry-specific factors such as intensiveness of competition, its entry or exit barriers, or its future potential profitability. 8 have shown that the explanatory power of accounting numbers is low and has in fact diminished along with time. Collins, Maydew and Weiss (1997) have tested the validity of that claim by regressing stock prices on earnings and book values for a sample of US firms over the last four decades. They computed the coefficients of determination R2 from various functional specifications of the relationship between stock prices and accounting numbers and regressed them on a time index, showing that although the incremental explanatory power of earnings has decreased over time, the joint explanatory power of earnings and book values has increased slightly over the last forty years. Based on a the results of a similar analysis, Francis and Schipper (1998) have also provided empirical evidence of a significant increase in the explanatory ability of earnings and book values for stock prices over the last four decades, thus contradicting the conclusions of Lev and Zarowin (1999). Therefore, it would appear that far from loosing relevance accounting numbers are in fact becoming more useful for equity valuation. However, Brown, Lo and Lys (1999) have shown that is conclusion is unfounded, as the increase observed in the coefficients of determination is the result of an upward bias due to the over-time increase in the coefficient of variation of scale. In fact, they showed that controlling for the bias results in a significant decline in the value relevance of earnings and book values over the period 1958-1996 in the US capital markets. Cañibano, García-Ayuso and Rueda (2000) have conducted a similar analysis on the basis of a sample of European companies showing that the explanatory power of accounting numbers and its behavior over time differs significantly across countries, as although no significant increase was found in the explanatory power of any functional specification, some countries showed a significant decrease in the joint value relevance of earnings and book values, as well as on the incremental explanatory power of book values. Interestingly, the value relevance of earnings did not show a consistently decreasing pattern in most European countries. Lev and Zarowin (1999) suggest that the reason for the decreasing value relevance of accounting numbers is the increasing relevance of innovation as a determinant of the value of companies. Since intangibles are not appropriately reflected in the financial statements, investors' attention shifts from published accounting numbers to other financial and nonfinancial indicators of the future financial position of business companies. Amir and Lev (1996) have shown that nonfinancial variables such as indexes of market penetration or the potential number of customers that proxy for intangibles, are fundamental drivers of the value of companies in the wireless communication industry. Moreover, Hand (1999) and Trueman 9 et al. (2000) have demonstrated that the value of internet stock is better explained by measures of internet traffic than by their net earnings. As Steven Wallman (1995) stated "some of the new and most significant building blocks of business has resulted in balance sheets that bear little resemblance to the true financial position of the firms they are supposed to describe. For example, there are major drug companies, such as Merck, that show no assets related to most of their break-though products.... Coca-Cola trademark is not reflected as an asset... there are major software companies, like Microsoft, whose stock is worth tens of billions of dollars with balance sheets that make them look like much smaller companies"5 (1995; p.85). The relevance of accounting information may be particularly low in fast-changing and technology-intensive industries in which the value of companies is affected by economic events that are reflected by accounting numbers with a delay. Amir and Lev (1996), GarcíaAyuso, Monterrey and Pineda (1997) and Deng, Lev and Narin (1999) have found empirical evidence supporting this view. Empirical research on the value relevance of intangibles shows a significant bias towards R&D and advertising. Most studies have attempted to demonstrate that investments in R&D and advertising result in increases in future earnings and, therefore, are positively related to the value of companies. Whereas early attempts failed to provide empirical support for that hypothesis, (Johnson, 1967; Milburn 1971), recent studies have found a positive association between future profitability and investments in R&D (Sougiannis, 1994; Lev and Sougiannis, 1996). Lev and Sougiannis (1996) documented the existence of a systematic mispricing of the shares of R&D-intensive companies, or a compensation for an extra-market risk factor associated with R&D, as they found a significant inter-temporal association between firms' R&D capital and subsequent stock returns. Chan, Lakonishok and Sougiannis (2000) provided empirical evidence supporting this contention, showing that companies with high R&D investments relative to their market value tend to show poor past returns and show of mispricing. Therefore, it seems that the market fails to give these firms credit for their R&D investments and that there is a need for increased disclosure of information on intangibles. Based on an extensive review of the empirical literature published to date that have analysed the relevance of intangibles for equity valuation and credit decision making, Cañibano, Garcia-Ayuso and Sanchez (2000) have concluded that although not all intangible investments are consistently related with future earnings, there is evidence supporting the 10 contention that there is a wide variety of intangibles that represent fundamental determinants of the value of the firm, but are missing from the financial statements due to the conservative accounting standards applied in most countries.6 Therefore, it appears that in order to increase the usefulness of financial statements for investment and credit decision making, it is necessary to include in them more information on the intangible determinants of the value of companies. We next discuss some alternative courses of action that have been proposed to improve the quality of financial statements. 3.2 Proposals for the improvement of financial statements The usefulness of financial statements may be increased by adding both, financial and nonfinancial data to the information currently disclosed by companies within the framework of the current accounting model. Any change in the criteria for financial measurement could affect all or some of the statements disclosed within the framework of the current accounting model of financial reporting. Introducing changes in the content or structure of the balance sheet and the profit and loss account does not appear as a feasible alternative in the short run. Conversely, increasing the information content of the notes to the annual accounts seems to be more feasible. Finally, the easiest way to provide more information on intangibles in the financial statements would be the disclosure of a set of guidelines that could be used by business companies to publish comparable information on their intangible resources and activities. Lev and Zarowin (1999) suggest that intangibles should be given the same accounting treatment as tangible assets, that is, they should be capitalised and then amortised over the period along which they generate revenues. In their view, predicting a stream of future earnings involves the same uncertainties regardless of the tangible or intangible nature of the asset, as in a competitive economy characterised by an environment of technological change, the degree of certainty in estimating future profits depends less on the nature of assets than on the characteristics of the market, e.g. the level of competition and the speed of technological change. 5 The ratio M/B for Microsoft was 8 at the end of 1994,. Although US accounting standards are believed to be less conservative than those of European countries, advertising and R&D investments must be immediately expensed in the US (except for development costs in software manufacturers), whereas some countries in Europe such as Italy or Spain allow the capitalization of both, Research and Development and even certain advertising costs. 6 11 If we accept that there are not substantial differences between intangibles and tangible assets, whether they are acquired from a third party or internally produced, we must agree that all intangible expenses should be capitalised as long as they are sources of probable future revenues. Thus expenditures on R&D, costs of product development, expenses for developing brand names and increasing the portfolio of customers, as well as organisational and restructuring costs should be capitalised and subsequently amortised. As stated by Lev and Zarowin (1999), this accounting policy would end " the current absurdity that the bricks and mortar of chemical, drugs, electronics, software, biotechnology and telecommunications companies are considered assets, while the intangible investments that generate most of their revenues are nowhere to be found in financial reports". The main accounting standards setting bodies in the world do not seem to be willing to introduce major changes in the content or the structure of financial statements. In fact, IAS 38 (IASC, 1998) represents a recent and clear proof of the conservative approach that standard setters have towards accounting for intangibles. IAS 38 has been shaped according to the views of the FASB, as the IASC is seeking for the approval of its set of core standards by US regulatory agencies. Therefore, IAS 38 leaves a large number of relevant intangibles such as internally generated brands, mastheads, publishing titles, human capital or customer lists out of the financial statements. Wallman (1996) suggests that traditional financial reporting (in black and white) should be complemented with new ones that would include additional layers of information (in color). The improved accounting model would require a relaxation in the recognition criteria so that an item would presented in the financial statements divided into various layers. The first layer would include items that satisfy the traditional accounting criteria for recognition: being measurable, relevant and reliable. In the second level the reliability requirement would be relaxed to include items such as R&D, advertising, brand names and expenditures aimed at improving customer satisfaction. Successive layers would provide information on intangibles that are more difficult to measure reliably, such as training and recruiting expenditures. Where would these new layers of information fit in? Are we looking at new complementary financial statements, which would go to form part of footnotes or additional information to be included in the Management Report? The difference is not a trifling matter. In dealing with the former, accounting standards would be required which would have to be recognised as Generally Accepted Accounting Principles. On the other hand in the latter case, the matter is more flexible as it can range from a voluntary disclosure to an enclosure required 12 by the corresponding regulatory body; but always presented as an addendum to the main body of the financial statement. Given the circumstances in which this proposal has arisen, in the United States at the moment, the ball is being bounced back and forth between the SEC, the regulator of the Stock Exchange, and the FASB, the accounting standards setting body. In a recent study carried out by Ernst & Young (1997) and presented in February, 1997, at the mentioned international conference jointly organised by the OECD and the Swedish government, they came to some interesting conclusions about the importance of the non-financial measures which we have been referring to. About 60% of those interviewed (275 investment managers) thought that these measures influenced between 20% and 50% of their investment decisions. For another 20% of those interviewed, the figure rose to between 50% and 59%, while the remaining 20% said that they had no influence on their decisions. The non-financial measures suggested in the study are: 1) the quality of management, 2) the quality of products and services, 3) customer satisfaction, 4) the strength of corporate culture, 5) the quality of its relationship with its investors, 6) the pay and benefits received by management, 7) the development quality of new products, and 8) strength in the marketplace. The study concludes by pointing out the importance of measures 1), 2), and 5) based on the fact that they had the greatest impact on share prices of the firms studied. In sum, it appears that the current accounting model does not provide users of financial statements useful information on the innovative activities carried out by the firm that give rise to intangibles. Since modifying the content and structure of traditional financial statements does not seem to be a feasible solution, it would be useful to agree on a set of criteria for the identification, measurement and disclosure of information on the intangible determinants of the value of companies that could be used by investors, creditors and policy makers in their decision making processes. 4. EMPIRICAL STUDIES OF INNOVATION IN SPAIN 4.1 Studies of Innovation The first study of innovation in Spain was carried out in 1988 by the Círculo de Empresarios (Circle of Businessmen, hereafter CE) a private non-profit organisation. Since the debate on the Oslo Manual was already under way at that time, the method and the results of this study were taken into consideration in the design of the Manual. In 1995, the CE published a study following the guidelines set out in the first edition of the Oslo Manual (CE, 1995), in which 13 the qualitative aspects of innovation were examined. Also in 1995 the INE decided to carry out the Spanish Survey of Innovation (hereafter SSI) following the guidelines of the Oslo Manual as well. The data collected in the survey were related to the period 1992-1994. We next present a summary of the results of these two surveys and compare them with the results of the first CIS. There are a few issues that should be borne in mind when interpreting the discussion presented below: a. The results of the two Spanish studies are not entirely comparable with each other nor with the CIS. Apart from the fact that the data do not refer to the same period of time, they use different industry classifications and different size breakdowns. Furthermore, in the study conducted by the CE, only large firms are considered and both manufacturing and service firms are included, whereas the SSI and the CIS address companies of all sizes but focus only on the manufacturing sector. b. Statistical problems are also significant. The sample error in the SSI is above 25% in a large number of cases, when intra-industry samples are considered, As a result, the consistency of its results is low. c. The high level of aggregation of the data used, together with the time lag, reduces the usefulness of the results for policy making purposes. The qualitative aspects of innovation are only addressed in the survey conducted by the CE. The main results, compared with those of the CIS, are the following: a. Methods of Protecting Innovations. There is no information for Spain, as no questions were included in the questionnaire regarding this issue. For Europe as a whole, innovation protecting mechanisms are seldom used and protection by means of patents is rare. The situation is likely to be the same in Spain as several studies have shown that the propensity of Spanish companies to register patents is low (Sánchez, 1988). b. Sources of Information for Innovation. There is little difference between Spain and the rest of Europe in this regard. The sources of information for innovation clearly depend on the size of the firm and on its innovative intensity. This is measured by the ratio of R&D expenditure to the volume of sales. For large highly innovative firms, the main 14 sources of information are internal (high levels of research activity, a strong commitment of senior management, the presence of qualified employees, etc.). On the other hand, for small firms that are less innovation intensive, the main sources are external, mainly their clients. c. The Objective of Innovation. The main objectives, not only in Spain but also in the rest of Europe, are to expand the market share, to improve quality, to increase product diversification and to reduce costs. The differences between Spanish and other European firms in terms of objectives may be more the result of methodological differences in the survey that a reflection of reality. d. Barriers to Innovation. The major barriers to innovation for all European firms are of a financial nature. Other barriers mentioned are resistance to change on the part of executives, the lack of qualified personnel and uncertainty. Firms with the strongest innovative spirit attached greater importance to each barrier; this could be an indication that the really innovative firms are more aware of the importance of these obstacles to innovation. The major quantitative results based on the INE Survey are: General Issues. The concept innovative firm used in the SSI is different from that used in the European Survey. In the latter, innovative firms are those that have developed products or processes that incorporate technological changes of an incremental or radical nature in the period under study. On the contrary, in the SSI innovative firms are those involved in activities associated with the launching of new products or the development of a new process. Therefore, it could be the case that although a firm is actively involved in the process, it may not have not seen its innovative efforts rewarded with success and, therefore, may not have launched any new product or incorporated any new process in the period under study. The population analysed is about 163,237 firms, of which 10.71% would be classified as innovative according to the definition adopted in the SSI. Only 25% of the innovative firms appeared to be involved in R&D activities, which indicates that the vast majority of firms innovate through channels other than research. This suggests that the ratio of R&D to sales, 15 which is considered to be most significant in the measurement of technological level of the firm or the industry, may not be a good measure of innovation within the context of the Spanish economy. On the other hand, other expenditures such as imports of disembodied technology, could be more significant, being traditionally high for certain industries as has been shown in other studies (Sánchez, 1984). The SSI sorted classified industries into three groups: Group H (high level technology) in which more than 25% of the firms are innovative; Group M (medium level technology) in which between 10% and 25% of the firms are innovative; and Group L (low level technology) in which less than 10% of the firms are innovative.7 We use this classification in order to analyse the relationship between the technological level of the firm and its market-to-book ratio in section 4.2. The number of innovative firms clearly increases along with size. 70% of the firms with 200 or more employees are innovative. As for capital ownership, it is interesting to note that most firms (99%) are publicly owned. However, the low number of government owned firms are more intensive in innovation, probably because they are involved in high technology industries such as those related to defence and aerospace. Most firms (about 87%) could be labelled as independent, as they are not partners of any national or multinational corporation. However, those affiliated with some corporation are generally more innovative. Indicators of Results. The output indicators are the proportion of sales of new products and the ratio of exports to total sales. Both indicators are significantly lower for most industries in Spain than in the rest of the European countries. For high-tech European industries the proportion of sales resulting from innovation is over 50%. In Spain, the industry with the highest ratio (motor vehicles) is below 30%. Surprisingly, industries considered traditionally as highly innovative, such as computer software, electronic equipment and telecommunications, show relatively low values of the ratio. On the other hand, traditionally low-technology industries such as textiles or food and beverages, show very similar ratios to those found on average in the other European countries. 7 The specific sectors in each of the groups is as follows: High tech sectors are tobacco, coke, petroleum refining and nuclear fuels, chemicals including pharmaceuticals, office equipment, computers, electronics components, radio equipment, televisions and communications, aerospace and other transportation equipment. Medium tech sectors are food and beverages, cardboard and paper, rubber and plastics, non-metallic minerals, non-ferrous metals, ferrous metals, non-electrical machinery, electrical machinery, scientific instruments and automobiles. The low tech sectors are mining industries, textiles, clothing and fur products, leather and foot ware, cork and wood products, publishing, printing, manufactured metal products, shipbuilding, furniture, other manufactured goods, electricity, 16 These results seem to be consistent with the theory (Dosi, Pavitt, and Soete, 1990) that predicts that when a firm is substantially behind the world leader, innovative efforts do not result in a significant increase in market share. This has already been verified for Spain (Sánchez, 1993). An increase in innovative effort only results in a significant increase in market share in traditional or mature industries, that is, in those where the position of the leader is not too far ahead of the rest of the firms in the industry. In our view this is a very interesting outcome for the purposes of policy design, since it implies that innovative efforts in traditional industries would have a direct impact on market share and exports. Costs of Innovation. In relation to innovation costs Spanish companies appear to be similar to European firms. However, based on information obtained from additional sources, we believe that this similarity is only apparent, as although the percentage of revenues devoted to R&D activities is about the same (over 40 % in both cases) the figure is likely to be overestimated in the Spanish case. On the one hand such figure probably includes investments in equipment, and, on the other, it is very likely that Spanish firms are considering as R&D some activities that other European companies do not consider as such. The vast majority of all expenditures on innovation (89%) are financed with retained earnings. Only 4% are funded by contracts with governmental agencies and the rest are financed with funds from other sources, such as EC programs. The exceptions are the aerospace and naval ship building industries, for which the level of internal funding is 42% and 49% respectively, with a significant increase in government funding. A particularly interesting aspect of this analysis is the relationship between innovative intensity, as measured by the ratio of total expenditures on innovation to sales, and the results of innovation, measured by the ratio of sales of new products to total sales. As expected the relationship is positive and statistically significant both for European firms as a whole and for Spanish companies. In Spain, 62% of the total amount of sales of new products result from the investments in innovation. In sum, the Spanish Survey of Innovation has allowed us to map Spanish innovative companies in relation to the rest of Europe. We now know which industries are more innovative and have a profile of the innovative company in terms of size, sources of innovation, barriers and objectives. We also know, on average, the inputs for innovation gas and water. 17 (breakdown of the different expenditures) and outputs (percentage of sales and exports due to innovative products), but we still know very little about the process of innovation, that is, about how those inputs are transformed into outputs. Intangible activities very often related to human capital and organisational changes are key elements in such process and, as mentioned, innovation studies tell us almost nothing about them. We could also carry out a dynamic analysis by comparing the results of the innovation studies considered in this paper with those of future surveys (the results of the Second Spanish Innovation Survey and the CIS 2 are already available). However, such analysis would not be useful for the design of micro- or short-term policy because of the aggregated nature of the data and the time lag of the figures. Finally, no analysis of “best practices” or benchmarking could be done because individual company data are not available. 5. THE RELEVANCE OF ACCOUNTING INFORMATION AND THE TECHNOLOGICAL LEVEL OF THE FIRM As discussed above, the existence of intangible assets that are perceived by investors as sources of future wealth but are not reflected in the book value of equity would result the existence of a significant difference between the market value and the book value of the firm. However, not all the difference between the market value of a firm and its book value of equity is due to the existence of intangible assets, as some tangible assets could be undervalued because of the historical cost recognition criteria and stock prices might not always be unbiased estimates of the value of the firm. 5.1. Hypothesis We hypothesise that the Market-to-Book (M/B) ratio is significantly greater for firms in which intangibles are more important. We conjecture that, since the level of technology is likely to be consistently related to the importance (and value relevance) of certain intangibles, and thus, we would expect firms with a higher level of technology to have a higher M/B ratio. 5.2. Sample For the purposes of our analysis, we selected a sample of firms quoted on the Madrid Stock Exchange and a sample of pharmaceutical firms listed in stock exchanges all over the world. 18 Stock prices and book values were drawn from the records of the EXTELTM database. Our initial sample covered the period 1990 to 19968 and comprised 148 Spanish firms and 289 pharmaceutical firms from the rest of the world. However, a number of observations had to be discarded because of missing data. The final sample sizes were 824 and 1173 firm-year observations respectively. 5.3. Method In order to assess the magnitude of the gap between the market and the accounting valuation of the firm, we formed portfolios and computed the median market-to-book ratio. First, we formed industry-specific portfolios according to the classification proposed by the Madrid Stock Exchange. We then restricted our attention to manufacturing firms, and classified them into three portfolios (high, medium and low level of technology), according to the industry classification proposed by the OECD9. It is obvious that this classification does not necessarily reflect the characteristics of the Spanish economy, as it was designed in an attempt to capture a wide variety of factors across all the OECD countries, which on average have a higher technological capacity than Spain. The third step was to assign firms to portfolios according to the classification of industries proposed by the SSI of the INE. Industries were grouped into high, medium and low technology level in view of the percentage of innovative firms found by the SSI. Therefore, we included in the high technology portfolio those industries in which more than 25% of the firms are innovative, in the medium technology portfolio we included industries in which between 10% and 25% of the firms are innovative, and in the low technology portfolio we included industries in which less than 10% of the firms are innovative. Additionally, using data from 1995 we classified all firms in the Spanish sample into three portfolios (high, medium and low technology firms), based on the percentage of the their turnover invested in R&D as shown in the survey of R&D carried out by the National Institute of Statistics (INE)10. Firms spending more than 4% of their volume of sales on R&D are classified as high tech, those which spend from 1% to 4% are classified as medium tech and those which spend less than 1% are low technology firms. This classification criterion is consistent with that used by the OECD. 8 We restricted our attention to this period, as it was not until 1990 that Spanish firms were first required by law to submit their financial statements to an independent external audit. 9 In the latest classification done by the OECD (1995), Those sectors considered to be in the high level of technology were: Aerospace, computers, electronics and communications, scientific instruments, and automobiles. 10 This analysis was carried out on the basis of a small sample of firms, as the National Institute of Statistics (INE) 19 In order to avoid any loss of information, we decided not to discard outlying observations. To make sure our results were not affected by the bias that outliers might introduce in our analysis, we computed the median market-to-book ratio for each portfolio and based all the comparisons on its observed values. Finally, to assess the relevance of accounting fundamentals for equity valuation in R&D intensive firms, we regressed stock prices on book values and earnings before extraordinary items and discontinuing operations using the data collected from the pharmaceutical firms. 5.4. Results Table 1 presents the median values of the MB ratio for the different portfolios formed during the period 1990-1996. Panel A shows the median values of the ratio for a group of industries in the Madrid Stock Exchange. Although our results must be interpreted with caution and should be validated by further analyses, the following points are quite evident: There is clearly a decreasing trend in the values of the median MB ratios in all the industries considered except for the real estate and the chemical, textile and paper subsamples. However, if we consider the period 1993-1996, the decrease in the value of the ratio is less evident, except for the chemical industry. Therefore, it appears that the MB ratio diminishes between 1990 and 1992 and stabilises thereafter. This could be the consequence of the recession in the Spanish economy during the first years of the 1990’s. Taken together, our results indicate that on average the market value of Spanish firms is more than twice their book value of equity, even in the presence of a deep economic recession. In our view the OECD classification of firms according to their level of technology does not reflect the structure of the Spanish economy. Panel B in table 1 shows that firms included in the high technology group have a higher median MB ratio than those in the low technology class. However, the median value of the ratio for the firms in the medium technology level is higher than that of the firms in the high-tech group. One would expect to find a monotonic relationship between the values of the ratio and the level of technology, which clearly does not exist when firms are classified according to the OECD criteria. The results in panel C of table 1 provide a different picture. They seem to indicate that the classification of industries resulting from the SSI reflects more accurately the did not have the necessary information available. 20 characteristics of Spanish innovative firms. Although the ratio still shows a decreasing pattern, there is a monotonic relationship between the median values for each portfolio and the level of technology assumed by the survey for the different industries. The median values of the MB ratio for the three portfolios formed according to the percentage of the total turnover invested in R&D were 2.32 for the high technology firms, 1.20 for the medium tech level and 1.38 for firms with a lower technology level. Although the firms with a lower technology level appear to have a greater MB ratio than those in the medium portfolio, the difference is not significant. However, it is clear that firms in the high technology portfolio do have a significantly higher median MB ratio. This provides support to our hypothesis that the market values intangibles and, as a consequence, the MB ratio is greater the greater the amount of intangible investments. Table 2 shows the coefficient estimates in the regression of stock prices on book values and earnings for the sample of Spanish firms listed in the Madrid stock exchange, that were classified in the high technology level by the SSI. Results indicate that earnings appear not to be taken into consideration by investors when assessing the value of innovative firms. Conversely, the coefficient on the book value of equity is always highly significant, what leads us to think that investors consider the book value of shareholders’ equity as a good proxy for the liquidation value of these firms. The coefficient on the book value of equity has a minimum value of 1.82 in 1995 and a maximum value of 2.99 in 1992. Considering that 1992 was the worse year in the Spanish recession and that the economy has improved thereafter, these results appear to be consistent with those of previous studies that investigate the existence of a convex relationship between prices and both, earnings and book values. These studies have shown that the coefficient on the book value of equity is higher the worse the financial position of the firm, suggesting that book values are a proxy for the value of the liquidation option that shareholders may exercise should they expect persistent negative earnings. The results in panel A of table 2 show that the slope on book values is higher in recession years (1990-93) than in the last three years covered in the study. Panel B in table 2 shows the coefficient estimates resulting from the analysis of the world wide sample of pharmaceutical firms. In general, the book value of equity has a low relevance, being the level of earnings the fundamental determinant of the value of these companies. This clearly indicates that the book value in the balance sheet is missing a fundamental part of the value of the firm: it appears that investors consider the current level of 21 (conservative) earnings11 as a good signal for future earnings. Thus, the market does not seem to be myopic, that is, investors are is not misled by the absence of intangible investments from the balance sheet (they just disregard the book value of equity) and identify earnings as the fundamental determinant of the future value creation. 6. CONCLUDING REMARKS Studies of the measurement of business innovation are based on two sources of data, statistical surveys and financial accounting information, the analysis of both of which has gone on in parallel, but without any joint effort. We believe it is necessary to merge the two as the information provided by macroeconomic surveys could be complemented by aggregated data obtained from companies’ financial statements. Given the globalisation of business activity, it is essential to lay down a set of standardised criteria for the measurement of innovation. Nationalist solutions have traditionally been the first step, and attempts to harmonise criteria at the international level have usually come afterwards. This is obviously not the most efficient course of action. Since the measurement of innovation is still a field of study in its infancy, an international consensus on fundamental methodological issues would result in substantial advances in our knowledge on innovation and would lead to significant savings in time and resources. Studies on innovation have limitations as a result of their lack of timeliness and the degree of aggregation used to protect the secret nature of the reports provided by individual firms. Nevertheless, this aggregation can also be beneficial, as it may provide a sound basis for the identification of trends, key factors and explanatory variables. These can serve as points of reference in the debate and to outline the criteria for data collection from the firms on a regular basis. Efficient decision making by managers, investors and the governmental bodies requires timely and reliable information. Despite their limitations, financial statements appear as the most timely and reliable source of information on the innovative activities of business companies. Therefore, improving the amount and the quality of the information provided by companies on their innovative activities in their annual accounts (information on intangibles) currently appears as the major challenge for accounting standard setting bodies. 11 The high proportion of firms in the sample that are compelled to fully expense their R&D investments is likely to result in a conservative average earnings figure and a conservative average book value of equity (see Abbody and Lev, 1999). 22 The empirical evidence provided in this paper indicates that on average the Spanish capital market values firms 100% in excess of their book value of equity. Our results also indicate that intangible investments are relevant to investors, as the MB ratio appeared to be greater the higher the level of technology. The analysis of a world-wide sample of pharmaceutical companies revealed that their book value of equity does not account for a significant part of their market value and, consequently, investors appear to consider their current level of earnings as the fundamental determinant of their intrinsic value. Given the importance of business innovation in a growing economy, governments must formulate a comprehensive technological and scientific policy. This requires timely and reliable information that must be obtained from both, macroeconomic data gathered by means of surveys and aggregated microeconomic data obtained from companies’ financial statements. A set of harmonised standards for the measurement of intangible investments supported by the main international bodies (OECD, European Union, etc.) will result in the availability of information useful for decision making in the knowledge-based economy. The European Commission has recently recognised the need to produce harmonised standards on intangibles, in a report about innovation policy (European Commission, 2000; 84-85). If knowledge is the main driver of innovation and economic growth, it becomes essential to develop reliable measures thereof. Obviously, such measurements should be comparable across companies, industries and countries in order to be useful for policy purposes. 23 Figure 1 Overview of the divergence between the studies of innovation conducted using the guidelines of the Oslo Manual and the financial information prepared by firms Investments in Tangible Assets not Related to Innovative Activities Innovative Activities (The Oslo Manual) Investments in Tangible Assets Related to Innovative Activities Investments in Intangibles Related to Innovative Activities Investments in Tangible Assets (Financial-Accounting Information) Investments in Intangibles (Financial-Accounting Information) Investments in Intangibles not Related to Innovative Activities 24 Table 1 Median Market-to-Book ratios in the Spanish Stock Market Panel A: Median ratios by industry 1990 MB n 1991 MB n 1992 MB n 1993 MB n 1994 MB n 1995 MB n 1996 MB n Pooled MB n Food and Beverages Construction Building Materials Engineering Financial Electronics Energy Chemical, Textile and Paper Real Estate and other Services Transportation 3,31 2,78 2,77 2,45 2,97 2,11 2,38 0,42 1,25 1,18 3,05 2,88 2,72 2,61 2,31 2,01 2,06 0,54 1,55 0,56 2,8 2,69 2,69 2,61 2,29 2,08 1,99 1,38 1,29 0,58 2,75 2,6 2,5 2,37 2,06 1,98 1,94 3,22 1,56 0,56 2,34 2,26 2,34 2,54 1,93 2,85 1,85 2,97 1,44 0,56 2,11 2,26 2,17 1,93 2,28 2,49 1,74 2,66 1,92 0,55 2,17 1,87 1,81 1,92 2,17 2,11 1,36 1,99 1,92 0,46 2,54 70 2,5 89 2,47 76 2,32 121 2,27 137 2,08 31 1,93 98 1,63 23 1,54 140 0,86 15 Global 2,44 9 11 10 18 15 5 14 4 19 3 111 2,31 10 13 11 18 20 5 14 4 20 2 120 2,26 10 13 11 18 20 5 14 4 20 2 120 2,11 10 13 11 18 21 5 14 3 21 2 120 2,11 10 13 11 17 21 4 14 3 20 2 118 2,15 10 13 11 17 20 4 14 3 20 2 118 1,79 10 13 11 15 20 3 14 2 20 2 115 2,13 823 Panel B: Portfolios formed according to the OECD (1995) classification of firms in High, Medium and Low levels of technology. 1990 MB n 1991 MB n 1992 MB n 1993 MB n 1994 MB n 1995 MB n 1996 MB n Pooled MB n High Technology Level 1,99 17 1,98 17 2,01 17 1,84 16 1,82 15 1,62 15 1,82 12 1,91 109 Medium Technology Level 3,32 19 2,94 20 3,06 20 3,02 20 2,64 20 2,17 20 1,86 20 2,69 139 Low Technology Level 1,95 13 1,76 14 1,58 14 1,47 14 1,52 14 1,44 14 1,21 14 1,59 97 Panel C: Portfolios formed according to the Spanish Survey of Innovation. 1990 MB n 1991 MB n 1992 MB n 1993 MB n 1994 MB n 1995 MB n 1996 MB n Pooled MB n High Technology Level 2,57 22 2,69 22 2,68 22 3,03 21 2,72 20 2,52 20 2,11 18 2,47 145 Medium Technology Level 2,27 30 2,22 32 2,21 32 2,14 32 2,11 32 1,69 32 1,46 31 2,04 221 Low Technology Level 2,17 22 2,01 22 1,99 22 1,81 22 1,85 22 1,74 22 1,36 22 1,91 154 25 Table 2 Regression Results Pit = α + βBVit + γXit + eit Panel A: Firms listed in the Madrid Stock Exchange classified in the in the high technology level by the Spanish Survey of Innovation α β γ Adjusted R2 N 1990 -4.162 (-1.57) 2.589*** (20.19) 13.924*** (7.01) 0.883 22 1991 -3.615 (-1.04) 2.929*** (5.83) 5.155 (0.68) 0.856 22 1992 1.146 (0.13) 2.990*** (8.74) 2.568 (0.63) 0.882 22 1993 7.841 (0.29) 2.748*** (14.14) 3.521* (2.03) 0.887 21 1994 7.975 (0.03) 2.027*** (5.99) 7.013* (2.06) 0.891 20 1995 -1.102 (-0.53) 1.828*** (4.61) 6.094* (2.04) 0.894 20 1996 -1.043 (-0.04) 1.964*** (3.59) 2.092 (0.58) 0.893 18 Panel B: International sample of Pharmaceuticals firms. γ Adjusted R2 α β 1996 3.822** (2.08) 0.530* (1.76) 17.468*** (8.26) 0.901 185 1995 3.725 (1.20) 0.449 (1.07) 16.372*** (5.77) 0.829 191 1994 2.603 (1.30) 1.457*** (4.96) 7.861*** (5.05) 0.884 186 1993 4.821** (2.13) 1.775*** (3.79) 6.120** (2.53) 0.797 176 1992 6.992*** (3.10) 0.747 (1.57) 11.659*** (3.39) 0.753 158 1991 1.156*** (5.49) -0.224 (-0.60) 18.151*** (4.71) 0.777 144 1990 9.594*** (4.38) -0.178 (-0.47) 13.575*** (5.23) 0.777 139 N (t-statistics in parentheses: White Heteroskedasticity-Consistent Standard Errors & Covariance) *** ** * Significant at the 0,1 level. 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