54 VIII. CONCLUSIONES Y RECOMENDACIONES 1

VIII. CONCLUSIONES Y RECOMENDACIONES
1. La inversión inicial es alta; sin embargo, las ventajas que ofrece MAP son
significativas. Por ello se recomienda hacer la compra del equipo.
2. El empaque MAP garantiza el aumento en la demanda del mercado sonorense, reduce
las pérdidas en un 30%, aumenta la calidad sanitaria y protege la salud del
consumidor.
3. La implementación del empaque MAP extiende la vida útil del producto. Lo que hace
que se de una ventaja competitiva en cuanto a la competencia.
4. La calidad en carne demandada por el mercado actual, justifica la inversión.
5. Los mercados actuales demandan la calidad sanitaria y fisicoquímica que ofrece el
empaque MAP.
6. Actualmente se está manejando un 60% de la producción al mercado Japonés, por
ello la necesidad de implementar tecnología alimentaria.
7. El mercado nacional (40% de la producción); manejado por las cadenas de
supermercados (Wal-Mart y Soriana) se está tornando cada vez más estricto en los
beneficios que debe ofrecer al consumidor final, por ello la implantación de MAP.
54
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