Elements of Digital Contents

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Elements of Digital Contents
Juan C. Camus
[email protected]
Santa Cruz - November, 2006
Elements of Digital Contents - [email protected]
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Digital Contents have a Cycle
• We imagine that we can talk about birth,
development and even death (but you can say that
search engine cache make them eternal).
• In my case, the cycle is referred to what we need to
make contents and put them on a digital platform.
• This model is for us, as people to need to convince
customer about put real efforts in using what we
build for them.
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Margarita and the Environment
• Digital contents shape an ecosystem looking for a balance,
which requires many elements.
• To define those elements it has been created this model which
has a flower shape.
• At the center is the digital contents; surrounding are the petals
which are processes that offer improvements and give richness
to what is being created.
• It’s like a “Daisy” or in Spanish, a “margarita”.
• The shape aims a better representation to understand the
interaction between the elements.
• This environment has seven elements or working areas, each
one with their own tasks and a legacy for the next one.
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The Elements of the Model
The elements or working areas are:
•
•
•
•
•
•
•
Defining
Creating
Media building
Interactivity
Packing
Publishing
Sharing
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Margarita Model
Defining
Sharing
Publishing
Creating
Digital
Contents
Media
building
Packing
Interactivity
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Margarita Model - Defining
• Editorial rules
or policies
• Commercial
rules or
policies
• Feedback from
previous
Content
• Content
strategies
• Search engine
optimization
strategies
• Marketing
positioning
Elements of Digital Contents - [email protected]
Defining
Digital
Contents
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Margarita model - Creating
• Acquiring new
knowledge to
publish.
• Findability based
writing.
• Getting media
related content
• Taxonomy
definition
• Definition about
external sources
to be linked
Elements of Digital Contents - [email protected]
Defining
Creating
Digital
Contents
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Margarita model - Media building
•
•
•
•
Audio
Video
Flash
Accessibility
Defining
Creating
Digital
Contents
Media
building
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Margarita model - Interactivity
•
•
•
•
•
•
•
Commercial
activity
triggered by
contents
Calculated
Contents
Related
Contents from
my own
Related
databases
Related links
Mail to the
Editor
Comments
about topics in
Forums
Elements of Digital Contents - [email protected]
Defining
Creating
Digital
Contents
Media
building
Interactivity
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Margarita model - Packing
•
•
•
•
•
•
Joining the
outputs of
previous tasks
Functionality
test
Web Standards
compliance test
Accessibility
test
Orthography
checking
General Quality
Control
Defining
Creating
Digital
Contents
Media
building
Packing
Interactivity
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Margarita model - Publishing
•
•
•
•
HTML standard
coding
Any browser
ready
Mobile ready
Media ready:
PDF, Podcast,
Print, RSS
Defining
Creating
Publishing
Digital
Contents
Media
building
Packing
Interactivity
Elements of Digital Contents - [email protected]
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Margarita model - Sharing
•
•
•
•
Ready for:
Social
bookmarking
Blogger
community
Folksonomy Mail
sending
Defining
Sharing
Publishing
Creating
Digital
Contents
Media
building
Packing
Interactivity
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Margarita model goals
• We have to begin any project searching for a real
goal: from the business, from the environment,
from the people (owner or audience).
– If they aren’t present, We need to help people to define
them.
• This means that digital content has to help to
comply those goals.
• So, any content is born from real reasons and it can
be empowered with elements from any of the areas,
to make sure the goal will be reached.
• ¿Are there more areas? ¿More petals in the flower?
– We’ll have to find it!
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That’s all folks…
• Thanks for your patience and support
• Questions?
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