Master in International Trade Management

MD CI
Optional Study Tours and Double Degrees
Master in International Trade Management
Master in
International Trade Management
Optional Study Tours and Double Degrees
The Master in International Trade Management, MDCI, is taught by International Trade experts
from different fields who share their knowledge and experience with the students through accessible,
practical and interactive teaching methods. The programme is developed through:
Updated theoretical presentations to give an overview of the subjects n Group work to be prepared
before the classes n Case-studies to be analyzed in small groups during the class n Feed-back from
the faculty on the case-studies n Simulation exercises in different areas n Conferences and lectures
from experts invited to the programme n Management Skills Development Seminars n “Mentoring”
sessions offering career guidance to the students in their chosen management area n A final project
based on a real company and market, guided by tutors.
! A leading programme.
Supported by its nearly 100 editions, since being founded over 20 years ago.
! A good position in National and International rankings
of focused Masters
! A 92% job placement rate, (historically).
! +3,500 students joining the national and international market
with 570 international projects carried out so far.
! Faculty includes expert managers and executives
in different areas of international commerce.
! Hands on practical Master:
case-studies, exercises, simulators and a final project
! Additional seminars and lecturers
A I M E D
A T :
University graduates Who would like to work as International or Export Department managers
or Sales area managers, responsible for specific geographical areas;
Managers and Executives From Sales, Marketing, Logistics, Back Office and Financial areas,
who wish to gain expertise in the international operations;
Entrepeneurs Who would like to work in international markets; and all those interested in learning how to manage
a company’s international business.
MDCI PARTICIPANT PROFILE (Based on historical data)
PROGRAMME OBJECTIVES:
50%
50%
35%
INTERNATIONAL
STUDENTS
4 AVERAGE OF YEARS
WORK EXPERIENCE
n
To provide participants with the Vision, knowledge and multicultural approach necessary to lead business
in different international markets, both OECD and Emerging Markets.
n
To develop and master practical skills to manage international trade operations, including market selection,
entry models, logistics, global marketing, financing and insurance, as well as to be able to prepare
an International business Plan. Master in International Trade Management
P R O G R A M M E
S T R U C T U R E
The MDCI is structured into ten management areas or modules perfectly interconnected together.
Some of them focus on managerial skills, while others offer participants a deep knowledge of International Sales & Marketing,
as well as the international operations related with and supporting them.
Stategic Management & Globalization
After the introduction session, It aims to present a clear idea
of the management role, together with an overview of globalization
and the internationalization process.
01
a.
b.
c.
d.
e.
Team building and groups dynamics + Introduction
Strategic Management
International Business Environment & Globalization
SME Internationalization process
Assessment M 1 (written report)
Export Diagnosis & Financial Analysis
To assess a company export potential through diagnosis,
together with the analysis of its financial situation (P&L, Balances, etc.).
02
a.
b.
c.
d.
Export potential diagnosis
Business Financial Analysis
Investment & Export budget forecast
Assessment (Exam) M 2
03
a.
b.
c.
d.
e.
f.
g.
Country selection & The EU
The Anglosaxon countries
The Emerging markets (BRIC)
Middle East (Saudi Arabia, U.A.E., other Gulf States)
Magreb & Turkey
Latin America
The Asian Markets (except China & India)
04
a.
b.
c.
d.
e.
f.
Sales agents & distributors
Subsidiaries & Branchs
Joint-Ventures & UTES
Franchising & Know How transfer
Market access Business experiences
Assessment M 4
05
a.
b.
c.
d.
e.
f.
g.
h.
International Marketing versus Global Marketing
World Markets Research
Digital Foreign Trade
Positioning & Penetration Strategies
Product & Brand Management
The Price in International Markets
International Marketing Planning
Assessment M 5
How to select Foreign Markets
To learn how to select foreign countries for business,
the main factors involved, as well as a presentation
of the main world markets characteristics,
both OCDE & Emerging markets.
Foreign markets entry modes
To get familiar with the different entry modes in foreign markets
and to know real life examples of market access.
International Marketing
To plan the different international marketing variables
(product, price, promotion, distribution) according to the company’s
strategic positioning after a market research.
To get to know the use and the potential of the world wide web.
To be able to plan and develop an international marketing plan.
International Negotiation
To know the basis of negotiation as well as to be able
to negotiate in cross cultural environments.
06
a. International Negotiation Skills
b. Cross cultural Negotiation
c. Assessment M 6
GU I D E P ROGR A M M E S UB J E C T T O P O S S I BLE M O D I F I C A T I O N
International Trade Management
To know the details and applications of all administrative, customs, fiscal,
legal and operational regulations involved in Foreign Trade.
To understand the importance of logistics in international trade.
07
a.
b.
c.
d.
e.
f.
g.
International Transport + Logistics
e- logistics
Incoterms 2010
International Transport Insurance
Customs & Documents
The International Contracts
Assessment M 7
International Finance
To acquire the financial language needed in international business transactions
and to get to know financial markets and international methods of payment.
08
a.
b.
c.
d.
e.
f.
International Financial Markets
Export Credit Insurance
Methods of Payment
International Banking
International Finance Business Experiences
Assessment M 8
Project Management and International Business Plan
To connect all the issues seen in the programme and to be able to prepare
a professional Business Plan that would include all the planning
and operations of a real Internationalization project.
09
a.
b.
c.
d.
e.
f.
g.
Project Management
International Project Risk Management
EPC Project Development
International Tenders
Final Project tutorials
Final Project
Jury Assessment M 9
Focused seminars: Management Skills
To foster the management and leadership skills of the students.
10
a.
b.
c.
d.
e.
Management & Leadership
Meeting Management
Business Presentations
Working abroad and expats management
Conferences & Lectures by experts and international managers
Study Tours and Double Degrees
MDCI offers students the opportunity to enroll in Study Tours and Double Degrees:
• Participants are encouraged to participate in Study Tours to ESIC´s Brazil Campus, to Shanghai University (SHU) China, or to the International
University of Rabat (UIR) Morocco. These study tours give participants a first-hand experience in the business and sociocultural environment of
some of Today emerging markets.
• Two months experience in Shanghai: MDCI participants have the opportunity to strengthen their international profile while enhancing their professional development by studying two months at Shanghai University (SHU), ESIC´s partner in China, during April and May. During their stay in
China participants will continue with the MDCI curriculum and will also be able to participate in some additional courses and programmes from
SHU like the Study Tours to Taiwan or Hong Kong. Upon successful completion of this period in Shanghai participants will receive a certificate
from Shanghai University.
• Further double degree options: After completing the MDCI in Spain, participants can continue their studies for one year in Shanghai and receive
the MBA from Shanghai University (SHU).
SOME OF THE MEMBERS OF THE TEACHING STAFF
Miguel Aguirre Uzquiano
Degree in Economics & Business Sciences. Master in Administration & Business Management. Assistant Manager, Aula-CESCE (Spanish International Export Credit Insurance Company).
Fernando Flores Baas
PADE, IESE. Honours Degree in Economics, Universidad Complutense de Madrid. CEO of the Executive Aviation Business Unit
at Gestar.
David Carnicer Sospedra
Doctor in Philosophy and Education Sciences, Universidad de
Valencia. MBA, IDE-CESEM. Master in International Marketing
Management, ESIC. Ex-employee in International Marketing,
Valencia Chamber of Commerce. Managing Director, Carnicer
& Perete Asociados.
Gaston Fornes
PhD in Management, University of Bath. MBA, Universidad Adolfo Ibáñez. Honours Degree in Business Administration, Universidad Nacional de Cuyo. ESIC´s China Programme Director. Author
of “Foreign Exchange Exposure in Emerging Markets” and “The
China-Latin America Axis”.
Jesús Centenera Ulecia
PhD in Contemporary History, UNED. PDG, IESE. MBA, ESDEN.
BS. in Geography & History, UCM. Proficient in English, French,
German and Russian, among other languages. Program Director
of the Master in International Trade Management, MDCI, ESIC.
Managing Partner at Agerón Internacional, S.L., an Internationalization Consultancy and Market Research Company. Previously
at Grupo Leche Pascual, Babín Iberbaby, Laboratorios Indas, Andersen Consulting (Accenture) & IFEMA, The Madrid Trade Fair
Organization.
Belén GARCÍA FERNÁNDEZ
Ph.D candidate. Executive MBA, IE. Master in International e.Business, CECO Foundation. Bachelor in Law, University of Vigo.
Freelance consultant. Previously: International Area Manager
at Ciudad Real Chamber of Commerce. International Business
Manager in France at Confederación de Empresarios de Galicia.
Poland Executive Director at IGAPE. Business Development Manager, EXPONOR - Porto International Fair, Portugal.
Michael De José Belzunce
PhD in Economics and Business, European University of Madrid.
PDD, IESE. Master in Auditing, Madrid Chamber of Commerce.
Master in Financial Management, CESEM. Honours Degree in
Business Administration, ICADE. Honours Degree in Law, Deusto University. Strategic Planning Director (Food and Beverages),
Grupo Leche Pascual.
Jesús Del Río Estevez
Master in International Marketing Management, ESIC. Master in
Administration & Business Management. Director, Maersk Logistic, Spain.
Rafael Duarte González
Degree in Economic & Business Management, UAM. MBA, City
University of London. Master in Financial Markets, UAM. Former
Director of IFI-Instituciones Financieras Internacionales (International Financial Institutions) of the Financial Group, Banco
Popular Español.
Carlos enrile
LL.M., European Law. European Studies Institute, ULB. Bachelor
of Law degree, ICADE. Fluent in Spanish, English, French and
Italian. Consultant & Trainer, Computer Contact. Author of “International Trade Promotion using the Internet”, published by ICEX
the Spanish Foreign Trade Promotion Institute.
Andrés GÓMEZ FUNES
Public Affairs Leadership Programme, IESE. Public Affairs Manager, ICADE. Master on Foreign Trade, CEOE. Degree in Law,
UCM. Chief of Staff and Director Global Corporate Affairs, CEIMCEOE. Deputy Director International Affairs.
José Manuel Garaña
PhD Candidate in Economics, UCM. Degree in Economics, UCM.
Master Degree in Communications, UCLA, Los Angeles.
Arturo GoMÉZ QUIJANO
PhD In Journalism. Graduate in Communication Science. Postgraduate in Management, IESE. Consultant in Market Research
and Communication for companies. Associate professor, Complutense University. Author of “Communication for Businessmen”.
Francisco González López
Degree in Economic & Business Sciences, UAM. MBA & Master in Marketing, ESEM. Business Development Manager, SEUR.
Previously: Commercial Director MRW Logística Avanzada. Sales
Manager, SWIFTAIR. International Marketing Director, UPS Supply Chain Solutions. Maersk. DHL.
Peter Gil
Degree in Politics & Sociology, Essex University. Senior Management Programme, IE. Managing Partner of a specialized consultancy in Change Management.
Director of Rehabilitation and Ophthalmology and Director of
Business Development, Grupo Taper. Co-author of “Mobile Marketing”.
Alejandro Molins De La Fuente
Master in Shipping, IME-COMILLAS. Master in International Trade Management, CEPADE, UPM. B. of Law Degree, University
of Deusto. Diploma in Business Administration, ICADE. Fluent in
Spanish, English, French & Italian. Advisor in internationalization
processes and international logistics consultant. Certified at Public Internationalization Programs (ICEX NEXT and Chamber of
Commerce of Madrid).
Jorge Mongay Hurtado
PhD in Business Administration. MBA (UK). Lecturer in Business
& International Marketing, ESIC, Universidad Autónoma de Barcelona, Arcadia University, EE.UU.
Pedro MORENO DE LOS RÍOS
Ph.D. in Big Data Marketing, Alcalá de Henares University. Master in Digital Buisness, ESIC-ICEMD. Master in Sales Management, URJC. Law Graduate, ICADE. Independent international
consultant for digital and e-commerce businesses. Previously:
Ogilvy & Mather and The Walt Disney Company.
José Luis Muñoz Yanguas
Master in Project Logistics Management, URJC. Master in the
Social Dynamics of Transportation, UPM. Degree in Industrial
Sociology, UPM.
Javier Rovira Ruiz
PhD Candidate in Management, Universidad Rey Juan Carlos.
DDG, IESE. Honours Degree in Management, ICADE, LLB Law,
ICADE; former Marketing Director at P&G, Pepsico, and Gonzalez
Byass. Author of “Consumering” and “Reset & Reload”.
Enrique Carlos Sánchez Pérez
Director General MRW Logística. Degree in Business Science.
Executive MBA, IE.
Tanguy A. Jacopin Hall
PhD in Applied Economics and Marketing, La Sorbonne;
Post-Doctoral studies, Columbia University, New York and IESE.
Honours Degrees (2) in Economics & Marketing, La Sorbonne.
Author of “CEOs as Leaders and Strategy Designers”. Managing
Director of Global Born.
Luis Sánchez Villa
Executive MBA, IE. MBA, Escuela Superior de Estudios de Marketing de Madrid. Master in Marketing, Escuela Superior de Estudios de Marketing de Madrid. Honours Degree in Marketing,
Escuela Superior de Estudios de Marketing de Madrid. Managing Partner of Señales de Humo.
Richard Lander
Master of Arts, University of Cambridge. Honours Degree in Modern and Medieval Languages, University of Cambridge. RSA
Cert TEFLA, Royal Society of Arts Certificate for Teaching of
English as a Foreign Language to Adults. Director of Language
Department at ESIC.
Henry Trull
Honours Degree in Computer Systems Analysis, University of
Wolverhampton. Associate Director of Marketing de Servicios.
Consultant in Services Marketing and Human Resources Management.
Luis Marijuan De Santiago
PhD in Chemistry, UCM. Degree in Chemistry, UCM. Executive
MBA, IE.
Ignacio Marinas
Honours Degree in Economics & Business Administration, ICADE.
GUIDE TEACHING STAFF SUBJECT TO POSSIBLE PERSONNEL CHANGES
Mario Alejandro Weitz
PhD in Economics and Master in Applied Economics, The American University. Honours Degree in Economics, Universidad de
Buenos Aires. General Manager of Consulta Abierta. Former
member of the Board at the IMF. Consultant with the World Bank,
the European Commission, and the IMF.
The quality of our programmes is guaranteed by accreditations granted
by national and international institutions:
CARREER GUIDANCE
It manages agreements with over 8,000 companies
and administers more than 3,500 job offers per year. It facilitates students’ incorporation
into the labour market and their development throughout their work-life.
It offers personal advice which is adapted and optimised towards selection processes.
ESIC IDIOMAS
The ESIC language school teaches general and business English,
French and Chinese courses, as well as Spanish as a foreign language.
In addition, it is an official preparation and examination centre for
BEC, TOEFL and TOEIC, among others.
It offers tailored and personalised courses on request.
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MD CI
http://tinyurl.com/ESIC-Linkedin
Master in International Trade Management
MADRID 91 452 41 00
[email protected]
www.esic.edu
FEB 2015
Optional Study Tours and Double Degrees